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5 Calls to Action Tactics To Boost Your Email Campaign

posted by Margaret Spencer on August 26, 2016

CTA Tactics To Boost Your Email CampaignCalls to action or CTAs in an email campaign are likely your B2B prospects’ way in to conversion funnel. Given this, are your CTAs compelling enough to deserve their click? If you answered yes, you’re on the right track and keep it up! If no, have these potent tactics aid you.

Keep it Short 

Don’t beat around the bush. Condense your CTA down to its essentials. Utilizing CTAs with short verb such as “click here” or “subscribe now” will directly reveal what you want your prospect to do.

Mind its Perceptibility

Don’t give your prospect a hard time. Your prospect should be able to tell and locate your CTA right away. To do this, you have to be particular with your CTA’s color and size. Do not use colors that will have it mixing with your email design because it will not stand out. Also, its size must be big enough but not overpowering that it takes your prospect away from your email’s content. In addition, you might want to code your CTA buttons with CSS and HTML (not just CTAs in picture formats). There are instances of images turned off by default. Make it convenient to respond despite images being deactivated.

Employ Urgency

Express the need to respond to your CTA right there and then to your prospect (e.g. “Get 25% discount while supplies last!” and “Only 100 products/slots available. Lock in your order now!”). Pressure and limiting tactics are bound to have anyone signing up.

Connect it to a Landing Page

Link your CTA to a landing page that corresponds to the email campaign you have send them. You don’t want them to be directed to your website’s homepage where they still need to find the offer you are talking about. That would be a major turn off and could lose you B2B leads.

Test

What better way to find out your CTA effectivity and come up with better ones than testing it? Explore on what urges the best response from your prospects. One example of CTA testing is A/B split testing.

Creating powerful CTAs can give you more than just names and email contacts, B2B leads and conversion.

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | lead acquisition | Lead Generation | Marketing Tips with no comment


Social Media Marketing: 2 Ways to Generate B2B Leads through LinkedIn

posted by Margaret Spencer on August 25, 2016

            Compare to Facebook and Twitter, LinkedIn is said to be the most viable social media platform for B2B leads generation. A recent study concluded that more than 80% of B2B leads from social media are generated from LinkedIn. Well, why wouldn’t that be the case? Linked in is like a huge […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Fresh Leads | lead acquisition | Lead Generation | social media marketing | social media marketing tips | social media strategy with no comment


Social Media Marketing: 2 Ways to Generate B2B Leads through Twitter

posted by Margaret Spencer on August 24, 2016

Twitter is another platform used in social media marketing. It does not have Facebook’s easy targeting capabilities but some of its features are really helpful in B2B leads generation. Even though conversion rates in Twitter are low compared to other social media, B2B marketers are still investing on this platform simply because potential clients are […]

Posted in B2B Leads | B2B Marketing | Business Advice | Fresh Leads | lead acquisition | Lead Generation | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


Social Media Marketing: How to Generate B2B Leads through Facebook?

posted by Margaret Spencer on August 23, 2016

         As of July 2016, there are over 1.71 billion monthly active Facebook users and about 1.13 billion people log onto Facebook everyday (June 2016). This signifies that it is too substantial of a social media for B2B marketers to ignore and that among from its active users (most likely from varying demographic […]

Posted in B2B Leads | B2B Marketing | Business Advice | Fresh Leads | lead acquisition | Lead Generation | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


The Role of Social Media in B2B Marketing

posted by Margaret Spencer on August 22, 2016

The use of social media was first established in B2C marketing. However, its applicability covered B2B overtime. Currently, it is a channel considered to be one of the tigers in B2B marketing strategies as it generates significant number of leads for conversion. Social media has leverage B2B companies in many ways. Social media increases brand […]

Posted in B2B Leads | B2B Marketing | Fresh Leads | lead acquisition | Lead Generation | social media marketing | social media strategy with no comment


Purchase an Email List! (Move on From the Lies!)

posted by Margaret Spencer on August 18, 2016

Some people in the field of business say that purchasing an email list is a bad investment and with this, email list providers kind of get a bad rep. But this is undeserved, there are ignorant lies that needs to be straightened out with regard to purchasing one. Most likely, the problem lies in the faulty […]

Posted in B2B Marketing | Business | Business Email List | Contact Lists | E-Mail Lists | E-mail marketing services | Email List Provider | Emailing List Provider with no comment


Email Marketing: Boost that Open Rate!

posted by Margaret Spencer on August 17, 2016

Purchasing a contact database is not a bad idea as what others claim to say. But of course it’s just a matter of choosing the right provider. Besides, it comes with treats that can certainly help in lead generation. Take for example the offer of boosting open rates in the email marketing services of b2b […]

Posted in B2B Marketing | Business Advice | Contact Database | Contact Database Provider | E-mail marketing services | Email List Provider with no comment


Treading the Same Grounds in B2B Leads: Content and Call List

posted by Margaret Spencer on August 11, 2016

They’re not so different when it comes to B2B leads.             It is easy to perceive that content marketing and calling campaigns have different means in B2B marketing. The former earns the confidence of these B2B leads by employing the creation of content which is significant and useful to address business solutions sought by these […]

Posted in B2B Leads | B2B Marketing | Business Contact List | Business List | Calling List | Contact Lists | content marketing | Telemarketing List | telemarketing quality with no comment


Get That C-Level Executives Read Your Business Email

posted by Margaret Spencer on August 9, 2016

If you think it’s easy to make C-Level Executives read your business email, think again. Using email marketing as a channel in B2B marketing processes is definitely easy. You wouldn’t even break a single sweat in sending business emails. But getting those big shot C-Level executives to read those? Whether from big or small marketing firm, […]

Posted in B2B Leads | B2B Marketing | Business Advice | C-Level Executives | E-mail marketing services with no comment


Email Marketing and Email Database: A Must in B2B Leads Generation

posted by Margaret Spencer on August 3, 2016

I found articles that say, “Email is Dead” and “Buying an Email List is a No-no” a faux. It’s definitely not the case, not if you know how to make your email marketing strategy a killer and purchase an effective email database. Email marketing is one of the distinct ways in B2B marketing strategies that […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Contact Lists | Email Marketing List | Lead Generation | Leads Database | marketing | sales with no comment


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