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B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Email Marketing)

posted by Margaret Spencer on February 16, 2017

 

B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Email Marketing)

Email marketing was, is and will never be dead. With all these significant email stats not just this year but the preceding (and most probably for the following years), I mean who would ever think it died, is dead or will be dead? Will it ever? So stay vigilant! Sharpen your email marketing’s blade and cut ’em B2B deals!

  • Email use worldwide will top 3 billion users by 2020. (The Radicati Group)
  • 73% of the Millennial age group actually prefers email to communicate with businesses. (Adelstra)
  • 72% of U.S. adults prefer communication with companies to happen through email. (Marketing Sherpa)
  • 49% of B2B marketers are reported to spend more resources on email than other channels. (Hubspot)
  • 75% of marketers still send their content marketing directly via email. (ALF Insight)
  • The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively. (Ascend2)
  • Responsive design emails earn higher ROI, but only 17% of marketers have fully embraced the adaptive design format. (Yesmail)
  • 26% of brands fail to use responsive design in any of their email marketing efforts. (Yesmail)
  • Brands implementing responsive design in all of their emails earn 55% higher mobile CTO (click-to-open) rates and 23% higher desktop CTO rates. (Yesmail)
  • Responsive email campaigns generated an average of 16.2% mobile CTO versus non-responsive email campaigns that generated 10.4% mobile CTO. (Yesmail)
  • For desktop email campaigns, responsive design emails earned an average 15.7% CTO versus 12.7% CTO for non-responsive emails. (Yesmail)
  • 17% of brands use responsive design for all of their emails, with 38% using it for most of their emails. (Yesmail)
  • Three-quarters of companies agree that email offers “excellent” to “good” ROI. (Econsultancy)
  • Emails, followed by websites, are the most effective digital marketing tactics used by more than half of companies (61% and 59% respectively), followed by search engine optimization with 50%. (Ascend2)
  • 59% of B2B marketers cite email as the most effective channel for generating revenue. (Hubspot)

 

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B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Social Media Marketing)

posted by Margaret Spencer on February 13, 2017

          It’s time to step up your business’ marketing approach towards social media this 2017 in line with these major B2B social media marketing trends in 2016. This year, there are over 219 million new social media users. Daily average time spent social networking is 1 hour and 51 minutes. (Global […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | Fresh Leads | lead acquisition | Lead Generation | marketing | sales | social media marketing | social media strategy with no comment


B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Content Marketing)

posted by Margaret Spencer on February 9, 2017

          Haven’t considered content marketing yet? You’re completely missing out on its benefits! Have one but struggling with it? You need to put in more hard work! Here are some key stats and trends for content marketing that’ll have you acknowledging its powerful potential for lead generation. • The median time […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | e-mail marketing | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Mobile Marketing)

posted by Margaret Spencer on February 6, 2017

        Here are some relevant B2B mobile marketing stats and trends that should have you formulating such marketing strategy for your business if you still aren’t using one. 73% of all the people on earth (5.2 billion) are mobile phone users. 40% of those (just over two billion) own smartphones. (Mary Meeker’s […]

Posted in Advertising Company | B2B Leads | B2B Marketing | Business | Business Advice | content marketing | e-mail marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | SEO with no comment


What Hot B2B Leads and Beauty Queens Have in Common

posted by Margaret Spencer on February 2, 2017

With all this hype going on for the recently concluded Miss Universe 2017, I can’t just bring myself to not write about this special event and its great, beautiful women who vied for the crown. We all know that behind those flashing lights, long, beautiful gowns, and sparkling jewels are women who hadn’t necessarily have […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | Marketing Tips | Qualified Leads | sales with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 5)

posted by Margaret Spencer on January 25, 2017

Truly, Madly, Deeply, Outdated and Boring Content Content is King and it’s arguably the life of every website. So having a boring and outdated content figuratively means killing your website’s vitality. People are interested in new content. So if they visit your website and immediately get that “Cobwebs and Dungeons” vibe from seeing your last […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 4)

posted by Margaret Spencer on January 24, 2017

Impertinent Auto Plays You were inside a serene coffee shop, browsing blissfully in your laptop. You happened to scroll over a content with a catchy title and clicked it on impulse. It led you to a website. Next thing you know, there was a blaring sound and everybody was looking at you. Some weird music […]

Posted in B2B Leads | B2B Marketing | Business | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | sales | SEO | social media marketing | social media marketing tips | social media strategy with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 3)

posted by Margaret Spencer on January 20, 2017

Needle in a Haystack CTA Did you know that one of the results of the research conducted by Small Business Trends last 2013 revealed that 80% of small B2B business websites lacked CTAs? At some point, it’s unavoidable to write inefficient CTAs (that’s why there’s A/B testing to the rescue) but not asking for the sale […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | SEO | social media marketing | social media marketing tips with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 2)

posted by Margaret Spencer on January 18, 2017

Problematic Lay-out and Design Not judging a book by its cover is not the case for people who visit websites. Dr. Elizabeth Silence, researcher and psychologist, conducted a study in whereby participants are asked to review websites. They’re also to rate whether they found such websites trustworthy or not. Findings show that 94% of the […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | Marketing Tips | SEO | social media marketing | social media marketing tips with no comment


What Makes People Go “Bye bye!” When Visiting Your Website (Part 1)

posted by Margaret Spencer on January 16, 2017

Not creating a website when you’re in the field of business is perhaps one of the biggest mistakes you can make. How else will you let people know that you and your product/service exist if they can’t even find you on the world wide web? You might think that’s already the worst. But there’s something […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | SEO | social media marketing | social media marketing tips with no comment


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