US: +1 888.488.5478  AU: +61 290081197  SG: +65 31062108

One of the Largest B2B List Provider

Home / Blog

Blog

Marketing Automation Mistakes You Should Be Wary About

posted by Margaret Spencer on August 30, 2016

Marketing Automation Mistakes You Should Be Wary AboutEmbracing marketing automation has been giving a lot of opportunities for both small and big businesses to grow in terms of lead management, lead scoring, lead nurturing, and segmentation. However, like anything else, the good results it can offer is only a reflection of how good it is handled. The absence of clear strategy, trained users or defined goals can turn it into a cost squeezer rather than a growth booster.

Unsettled Strategy

Preferably, a business dedicating resources into marketing automation ought to have a well-founded strategy such as quantitative goal and campaign process. However in some cases, businesses proceed right away in using this platform to address campaign backlogs and tactical needs.

No Segmentation

Segmentation allows you to profile and understand your prospects. Not only you can sort them into demographics (job title, industry, geography) but can also give you insights on their needs. Moreover, you can leverage this in terms of email personalization and content curation, sales follow-up and product development. In the event that there is a lack of segmentation, email performance can suffer as it will probably result to your email being common and insignificant.

Marketing Automation in a Silo

Your sales department should be in the whole marketing automation process too. Collaborate with them and distinguish prospects, lay out a lead scoring threshold and recognize assessment specifications. Operating it within a single department can lead to failure.

Taking for Granted Testing

Programs in the marketing automation technology’s are suitable for A/B testing various aspects of an email (e.g. subject line, headline, message, offer & etc.). The results of these tests can be used to improve current or future email campaigns. Sad to say, there are still businesses that used marketing automation who neglect this fact.

Even the most advance marketing automation tool will render useless if not optimize to its full capacity.

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Generation | Lead Nurturing | marketing automation | Marketing Tips with no comment


Linguistic Reminders in Email Marketing

posted by Margaret Spencer on August 29, 2016

How a business email is written is decisive for B2B email marketing. That is why, for any B2B marketers, linguistic considerations are important. However, you’d be surprised to know that there are still wrong practices in this aspect that some B2B marketers are being lenient about. Typographical Errors Seriously? Yes. Seriously. You don’t want to […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing ability | Marketing Tips with no comment


5 Calls to Action Tactics To Boost Your Email Campaign

posted by Margaret Spencer on August 26, 2016

Calls to action or CTAs in an email campaign are likely your B2B prospects’ way in to conversion funnel. Given this, are your CTAs compelling enough to deserve their click? If you answered yes, you’re on the right track and keep it up! If no, have these potent tactics aid you. Keep it Short  Don’t […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | lead acquisition | Lead Generation | Marketing Tips with no comment


Social Media Marketing: 2 Ways to Generate B2B Leads through LinkedIn

posted by Margaret Spencer on August 25, 2016

            Compare to Facebook and Twitter, LinkedIn is said to be the most viable social media platform for B2B leads generation. A recent study concluded that more than 80% of B2B leads from social media are generated from LinkedIn. Well, why wouldn’t that be the case? Linked in is like a huge […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Fresh Leads | lead acquisition | Lead Generation | social media marketing | social media marketing tips | social media strategy with no comment


Social Media Marketing: 2 Ways to Generate B2B Leads through Twitter

posted by Margaret Spencer on August 24, 2016

Twitter is another platform used in social media marketing. It does not have Facebook’s easy targeting capabilities but some of its features are really helpful in B2B leads generation. Even though conversion rates in Twitter are low compared to other social media, B2B marketers are still investing on this platform simply because potential clients are […]

Posted in B2B Leads | B2B Marketing | Business Advice | Fresh Leads | lead acquisition | Lead Generation | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


Social Media Marketing: How to Generate B2B Leads through Facebook?

posted by Margaret Spencer on August 23, 2016

         As of July 2016, there are over 1.71 billion monthly active Facebook users and about 1.13 billion people log onto Facebook everyday (June 2016). This signifies that it is too substantial of a social media for B2B marketers to ignore and that among from its active users (most likely from varying demographic […]

Posted in B2B Leads | B2B Marketing | Business Advice | Fresh Leads | lead acquisition | Lead Generation | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


The Role of Social Media in B2B Marketing

posted by Margaret Spencer on August 22, 2016

The use of social media was first established in B2C marketing. However, its applicability covered B2B overtime. Currently, it is a channel considered to be one of the tigers in B2B marketing strategies as it generates significant number of leads for conversion. Social media has leverage B2B companies in many ways. Social media increases brand […]

Posted in B2B Leads | B2B Marketing | Fresh Leads | lead acquisition | Lead Generation | social media marketing | social media strategy with no comment


Purchase an Email List! (Move on From the Lies!)

posted by Margaret Spencer on August 18, 2016

Some people in the field of business say that purchasing an email list is a bad investment and with this, email list providers kind of get a bad rep. But this is undeserved, there are ignorant lies that needs to be straightened out with regard to purchasing one. Most likely, the problem lies in the faulty […]

Posted in B2B Marketing | Business | Business Email List | Contact Lists | E-Mail Lists | E-mail marketing services | Email List Provider | Emailing List Provider with no comment


Email Marketing: Boost that Open Rate!

posted by Margaret Spencer on August 17, 2016

Purchasing a contact database is not a bad idea as what others claim to say. But of course it’s just a matter of choosing the right provider. Besides, it comes with treats that can certainly help in lead generation. Take for example the offer of boosting open rates in the email marketing services of b2b […]

Posted in B2B Marketing | Business Advice | Contact Database | Contact Database Provider | E-mail marketing services | Email List Provider with no comment


Treading the Same Grounds in B2B Leads: Content and Call List

posted by Margaret Spencer on August 11, 2016

They’re not so different when it comes to B2B leads.             It is easy to perceive that content marketing and calling campaigns have different means in B2B marketing. The former earns the confidence of these B2B leads by employing the creation of content which is significant and useful to address business solutions sought by these […]

Posted in B2B Leads | B2B Marketing | Business Contact List | Business List | Calling List | Contact Lists | content marketing | Telemarketing List | telemarketing quality with no comment


Page 1 of 43123..1020..Last »
Back Top EV SSL Certificate
Free Subscription Plan Promo
REGISTER NOW
AND GET 15 LEADS FREE!