Email marketing is one of the most cost-efficient ways to communicate and market with your chosen audience directly. In email marketing, an organization compiles an email list to reach and inform new and existing customers about their products, services, and ongoing promotions.
Though an affordable marketing channel, emails usually have a terrible reputation for being spammy. In the United States, strict regulations are in place to govern how businesses can send emails to customers. Commercial messages have requirements, and recipients always have the right to unsubscribe. In Europe, they have enhanced protection on their citizens’ personal data. They require businesses to only send emails to those who have opted-in to receive commercial emails. Not complying with these requirements carries with it very steep penalties.
More and more businesses are shifting their marketing strategies to social media, where companies are free to interact with their customers and where advertisements are quickly promoted.
These added restrictions and competitions to email marketing, however, is not a cause for worry. Emails still remain as the longest-running and most powerful marketing channel available to a modern marketer.
Here are five reasons why email marketing still leads all marketing channels:
1) It has a broader reach.
With over a billion users of various social media networks, it is tempting to believe that social media is now the most efficient way to reach a massive audience. Social media marketing shows off impressive numbers, but none of them come close to email usage.
According to Radicati, in 2017, almost 5 billion people have email accounts, and this number is projected to even go higher in the coming years.
This is not surprising when you think of how people use the internet. To even access social media sites, they need to register with an email address. Social media networks also use email to notify users of their activity.
Email is the currency of the internet. Anybody who has ever been online has to have an active email address. While Facebook or Twitter are popular marketing channels, when it comes to connecting with prospects and customers, no other channel can cast a wider net than that of the email.
2) It delivers your message.
According to a study by Forrester, 90% of emails you send are delivered to the intended recipient’s inbox. Compared with Facebook posts, only 2% of your Facebook Page Fans see your posts. This is because Facebook deliberately limits the number of times your post appears on News Feeds to drive you towards their paid advertising options.
If you send out an email campaign to 10,000 subscribers, at least 9,000 of them will receive your email on their inbox. For Facebook, on the other hand, if you post a status update to your 10,000 fans, only 200 of them will see it on their news feed. This means that the likelihood of your message being seen on email inboxes is 45 times higher than being seen on Facebook.
Email is proven to ensure that your audience gets your message.
3) It drives conversion.
Email campaigns enjoy an average click-through rate of around 3% of the total recipients. Social media, on the other hand, only has an average click-through rate of about 0.5%. This means that you are six times more likely to get a response through your emails than you are on social media.
According to a survey conducted by Monetate, 4.24% of visitors from email campaigns buy something. Customers from emails have the highest share of conversion, compared to the ones generated by search engines (2.49%), or social media (0.59%).
Email marketing trumps all other communication channels for business, especially when it comes to driving conversions.
4) It has a higher investment return.
Given email’s unequaled capability to drive conversions, it makes sense that email is also the most effective marketing channel to drive your return of investments.
Email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.
Email also allows you to hyper-target your audience. Updates to social networks are posted on various News Feeds, regardless of your prospects’ location, interest, or purchase history. During email campaigns, however, you can select prospects where you can send specific emails and product offerings.
5) It is still the preferred channel of communication.
For a lot of people, social media sites are their personal way of keeping up with their friends and family. When they log on to these sites, they expect to see photos and updates from their loved ones. They rarely expect a barrage of product and service advertisements.
Email, on the other hand, is the medium of professionals. It is where people expect to receive information about products and services, which makes it a better marketing channel than social media.
Studies show 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media.
Marketers have many channels available to them nowadays. But with limited time and resources, their efforts have to be prioritized. Email marketing is by far the most cost-effective channel to attract, engage, and connect with an audience that helps you drive sales and revenue for your business.
Use email marketing to your advantage today with ContactDB, and you will find that it will help increase your sales and revenue right away. Let’s contact, connect, and convert your leads!