Always Ask if It’s a Good Time to Talk
If you’re able to reach the prospect, don’t get too hasty in proceeding to your pitch. You might have called at a bad time. Being interrupted does not bode well for many people particularly those in the field of business. So it’s only polite to ask whether it’s a good time to talk. If the prospect grants you the time, that’s good. You can fire away. If they refuse because they’re not free at the moment, grab this as an opportunity to set another schedule at their convenience.
Don’t Hang Up
We’re bound to get that dreadful “I’m not interested” line from prospects. However, you can use this as another opening. Ask why they’re not interested. You might make something out of their response that can pave the way for you to offer other services from your business.
Know Your Prospect
If you want to do business with another business, it is expected that you are well acquainted with things about them. More than just impressing them with your knowledge, it’s more on aligning your offers to their needs and giving them the impression you’re committed. How humiliating it is to phone a prospect, proudly offer your product or service and go sounding the crickets when you can’t answer their questions about what’s in it for them or how would it be relevant to their business.
In Psychology, Mirroring pertains to the behavior in which a person subconsciously imitates the gesture, speech pattern, or attitude of another. It follows that the individual who is being mirrored can easily establish rapport with the person exhibiting the mirrored behavior, as the similarities in gesture, speech pattern, or attitude allow the former to feel more connected with the latter. This interesting notion has been leveraged and regarded as one of the most proven methods in appointment setting, well, in the business world as a matter of fact. For appointment setters who occasionally meet their prospects face to face, this seem to be a challenge but it’s not impossible. Mirroring can be done via telephone, even in emails. If the prospect is a fast or slow talker, match up to him/her and use words he or she likely understands and would use. Though it is mentioned earlier that Mirroring is subconsciously done, skilled appointment setters can harness it otherwise.