In email marketing, it’s not enough to just grab your reader’s interests alone. Generating feedback from recipients is an equally-important step in email campaigns. This is even more essential when dealing with contacts from a c-level executive list. Because insights from these decision makers are quite valuable, you have to be able to get their take on issues, and here’s how. (more…)
Do you ever feel like you’re just playing a game of roulette with your email marketing? If you are, then you need to do some serious rethinking about your strategies. Email marketing is an investment, not a gamble. One area that affects the results of any email marketing campaign is timing. Timing is a vital […]
As human beings, we all have a natural tendency to favor something that is consistent. In fact this desire is so great that we tend to look for consistency everywhere we can. As a marketer, you can use the power of consistency to your advantage. Take a look at these practical tips on maintaining consistency […]
Small businesses are now integrating print and electronic media in their marketing campaigns. Aside from reaching a broader audience, this approach allows us to direct our prospects from one media form to another. Readers of offline marketing materials such as direct mail, brochures, advertisements, etc. can be redirected to register to your email business list. […]
The bane of any email marketing campaign is becoming part of an email blacklist. Being blacklisted means that your emails get blocked and, as a result, can no longer reach some or all of your target recipients. To make matters worse, getting out of blacklists is typically quite a messy ordeal. That’s why blacklist prevention […]
The debate on email marketing versus social media marketing is a complete waste of time. Rather than hammer away at their differences, why not focus on how to combine their strengths into one seamless marketing plan? Social media and email marketing lists work well together. In fact, they complement each other.