Software Marketing Survival Guide: Tip #9 – How to Plan a Successful Product Launch

As much as 80% of products launched in 2011 failed. Perhaps no other group feels this pressure more than software developers because of the rapidly-changing industry they work in. In order to be successful and generate enough software leads or buyers, a new software launch must be carefully planned, and here’s how:

  • Apply the 4 P’s. The 4 P’s refer to Product, Price, Promotion, and Place. When you release your new product, you have to present the software name, version, description, features, improvements, etc. In terms of price, consider the costs in developing and producing your software along with your markup and those of resellers/distributors and make sure price remains in a competitive range. Promotion and place are included below. Read more

Software Marketing Survival Guide: Tip #8 – Checklist for Writing Press Releases

Any publicity is good publicity. WRONG! Nothing could be further from the truth, especially when it comes to writing and distributing press releases. In order to get good responsesgenerate fresh leads, or improve brand awareness, your press releases must not only be noticed but also read and acted upon. Follow the “checklist” below to come up with effective press releases.

  • Before Writing. Make sure that you know what your key message is, who your target readers are, what value you’re offering to them, and which objectives you’re trying to reach with your press release. It’s understandable to have a marketing goal, such as growing our leads database, in mind but you also have to consider the broader branding picture. Read more

Software Marketing Survival Guide: Tip #7 – Avoid These Email Marketing Tripwires

According to a recent study, inbox placement rates (IRPs), a key metric in email deliverability, have decreased to 76.5% in 2011. Return Path, an email certification company, attributes this decline to tighter screening measures by ISPs and an increase in the number of companies engaged in email marketing. That’s why you need to avoid the following email marketing tripwires to make sure your emails reach recipients in your mailing list.

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Software Marketing Survival Guide: Tip #6 – How to Build a Software Community

From a B2B marketing standpoint, the value of a well-established software community is priceless. It’s a dynamic venue for generating feedback, bringing users and prospects together, growing software/IT leads database, and promoting your brand. If you’re wondering how you can build one for your own product, take a look at the following guidelines.

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Software Marketing Survival Guide: Tip #5 – What to Blog About

As much as 80% of blogs created end up being abandoned within two months of their existence. Despite the major role that active blogging plays in communicating with our target prospects, growing our B2B database, and promoting our brand, this percentage shows how little many people think of blogging as a marketing device.

As a marketer, you should avoid making the mistakes that many others do, failing to regularly update company blogs. If you ever find yourself running out of ideas on what to post, keep in mind that the IT/software industry is a dynamic source of blogging ideas, and here are a few of them:

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Software Marketing Survival Guide: Tip #4 – Sharpening Your Shareware Conditions

By offering trial-ware versions of their commercial products, software developers are not only improving the marketability of existing or new applications but are providing value to customers and prospects as well. But these offerings do also have their own set of special issues. This blog post takes a hard look at the factors to consider when setting the terms and conditions for use of your shareware.

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Software Marketing Survival Guide: Tip #3 – Web Copy, Content, and Common Sense

Studies on web use show that the average site visitor reads only about 20% of the text on a web page. This clearly underlines the need to make every word or phrase in your web pages count. How can we make sure that our prospects get what they need, join our business list, or buy our products through our site? This blog post should help us answer this question.

business list, business list company, list of IT professionalsAs promised in the previous entry, today’s topic looks at web content – in the more traditional, non-SEO sense of the word. Here are 3 concepts you need to consider when thinking about using quality web content for marketing and selling your software products and services.


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Software Marketing Survival Guide: Tip #2 – Reaching Prospects Worldwide with Your Site

Your web pages are only a tiny speck in an ocean of at least 8.3 billion pages in the World Wide Web, all competing for the time and interest of about 2.3 billion Internet users across the globe. With websites at quite a premium, it’s no surprise why SEO is such an important tool in getting noticed. But SEO can do only so much. Once visitors are actually at your site, it takes more than keywords to keep them from leaving.

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Software Marketing Survival Guide: Tip #1 – Thinking About Your Budget

On average, a software company’s marketing budget is around 10% of gross sales. Of course, other IT firms incur or set marketing costs above or below this level. But, regardless of how large or small a marketing budget you set aside, it’s how wisely you spend each marketing dollar that matters. From prospecting with your IT contact list to actual conversion, your marketing spending should be based on a well-defined budget, and here are some guidelines to help you come up with one.

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How to – Succeed at Buying Lists

If you’ve read our previous post on how to fail at buying lists, then here we’re going to turn the tables and talk about how you can succeed at buying business lists. After all, buying business lists are an essential part of how some companies and businesses keep their sales pipelines filled with business contacts and B2B leads. So, here are the tips to succeeding in buying lists.



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