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How to Extend the Shelf Life of Your B2B Email Content: Ideas from a Content Marketing Guru

posted by Margaret Spencer on June 29, 2012

business list, business list service, managers business listThe average corporate recipient sifts through 105 emails a day, according to IBM’s Email Deliverability Report. A study published by the Nielsen-Norman Group reveals that email users typically spend about 51 seconds reading a single newsletter. This means emails already take up 1.5 hours from the daily schedules of contacts like decision-makers in your managers business list.

Knowing that such a workload faces your contacts, what reasons would you give them to open, read, and respond to your emails?

The best answer would be distributing relevant and timely content. But, as you may fully be aware of, content doesn’t grow on trees. It takes a great deal of time and effort to think of and produce useful content. Content development is such a daunting challenge for every B2B marketer that this activity is usually delegated to someone else. However, for those who can’t find “someone else” to produce content for them on a regular basis, they have to rely on their own creativity which waxes and wanes unpredictably.

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Posted in B2B Leads | B2B Mailing Lists | Business | Business List | Business Mailing List | List Providers | marketing | sales with no comment


contact lists, contact lists company

Common B2B Email Marketing Issues: How to Identify & Fix Them

posted by Margaret Spencer on June 28, 2012

At some points in our lives, things just don’t go our way. It’s really no different in B2B email marketing where a lot of things can and will go wrong; from the start of building an contact database to the actual qualification of the leads. But, be that as it may, the more important thing […]

Posted in Business | Contact Lists | List Providers | marketing | sales with no comment


contact list, CEO contact list

Top 5 Reasons That Drive CEOs Toward Social Media and Why These Matter To Your B2B Marketing

posted by Margaret Spencer on June 27, 2012

Around 57% of CEOs think social media will play an increasingly important role in their business over the next 3-5 years. This is according to IBM’s Global CEO Study which surveyed over 1,000 chief executives more than 60 countries. Accordingly, B2B marketers must go beyond this headline numbers and examine the reasons beneath such a […]

Posted in B2B Leads | Business | C-Level Executives | C-Level Leads Database | CEO mailing list | Contact Database | Contact Database Provider | Contact Lists | marketing | sales with no comment


contact list, IT contact list

What Your IT Prospects Want to Read in Your Email & How to Deliver the Right Content

posted by Margaret Spencer on June 26, 2012

Content materials that offer “practical advice” are what technology buyers, like those in your IT contacts list, want to read the most, among other things. This is according to a recent study cited by the Content Marketing Institute where the respondents consisted of both vendors and buyers in the tech sector. As a subset of […]

Posted in Business | Contact Lists | IT Contact Database | IT Leads | IT List | marketing | sales with no comment


How to Segment Your B2B Mailing Lists According to Buyer Personas

posted by Margaret Spencer on June 25, 2012

Before the terms “targeted” and “content” became inseparable in B2B marketing speak, marketing databases like executive mailing lists were typically segmented according to crude criteria like demographics and company profile only. Today, these segmentation methods are no longer up to the task of facilitating laser-precise content mapping with email and other marketing activities. B2B email […]

Posted in Business | C-Level Mailing List | mailing list services | marketing | sales with 1 comments


contact list, contact list for businesses, business contacts

How To Develop Workable Lead Nurturing Strategies for B2B Email Marketing

posted by Margaret Spencer on June 22, 2012

We’ve taken a look at applying lead nurturing concepts broadly to an integrated marketing campaign in a previous blog post. Now, let’s narrow down our discussion to cover lead nurturing in the realm of B2B email marketing and see what we can do with our B2B contact lists, email messages/content, and other campaign considerations to […]

Posted in Business | Business Contact List | Contact Database | Contact Database | Contact Lists | marketing | sales with no comment


contact database, contact database provider, b2b contact database

Seven Things Your Email Campaign Metrics Are Saying That You Might Be Ignoring

posted by Margaret Spencer on June 21, 2012

Your B2B email marketing campaign talks to you through a special language called analytics which use numbers instead of letters to form words called metrics. Through combinations of these metrics and other data, your campaign lets you know about any aspect in your project —topics/content reception, effectiveness of timing, B2B email contact database accuracy, etc. […]

Posted in B2B Leads | Business | Business Database | Contact Database | Contact Database Provider | marketing | sales with no comment


email list, email list service, b2b email list

The Four Areas in Your B2B Email Campaigns Where Twitter Proves Its Worth

posted by Margaret Spencer on June 20, 2012

A couple of blog posts ago, we saw how LinkedIn could be effectively combined with your email marketing in growing B2B lists, broadcasting content, and becoming a thought leader in your niche. Today, we’ll take a look at another extremely powerful social media tool you can use to enhance your B2B email marketing campaign’s effectiveness. […]

Posted in B2B Mailing Lists | Business | Business Mailing List | E-Mail Lists | List Providers | mailing list services | marketing | sales with no comment


executive list, executive list provider, Malaysia executive list

How to Create an Effective Elevator Pitch for Your Email Marketing and Win More C-level Leads

posted by Margaret Spencer on June 19, 2012

You’re in an elevator with a very important company executive, and you’re about make a proposal on which the fate of your business rests. The official seems to be in a hurry and, to make matters worse, he’s getting off on the next floor. How would you explain your ideas in such a short period […]

Posted in B2B Leads | Business | C-Level Executives | C-Level Leads Database | Executive Lists | List Providers | marketing | sales with no comment


b2b leads, leads database, mailing lists, b2b mailing lists

Six Ways to Boost Your B2B Email Marketing Campaign with the Help of LinkedIn

posted by Margaret Spencer on June 15, 2012

With 161 million users and counting, LinkedIn is certainly the largest professional networking site today, growing at a rate of 2 new subscribers per second. As such, LinkedIn is one of the top destinations for marketers to generate online B2B leads. LinkedIn offers new opportunities for B2B email marketing with many features and functionalities useful […]

Posted in B2B Leads | B2B Mailing Lists | Business | Leads Database | marketing | sales with no comment


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