How Contact List Recipients Diagnose a Weak Email Campaign

Recipients in your email marketing contact list are more than just passive spectators or unquestioning followers; they’re active players in your campaign as well. They determine the fate of each individual message you send and influence the direction of your entire project as it proceeds. That’s why, when there’s something wrong with your email message, you’re often not the first to know. In many situations, you’ll only become aware when it’s too late – when your recipients have already diagnosed and done away with pointless emails.

Weak emails show signs and symptoms that sometimes aren’t all that obvious at your end of the spectrum but become significantly more pronounced as your messages reach your recipients. It’s hard for senders to observe many specific types of email abnormalities that contacts in your email leads database can easily spot. As such, it’s important to thoroughly look for these tell-tale signs well before you hit the “send” button.

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From Dashboards to Contact Lists: Making Metrics Count

Not everything that counts can be counted, and not everything that can be counted counts.”

While the origins of the above quote is still debatable (whether it came from Albert Einstein himself or someone else), its meaning is quite clear and it’s profoundly true in many situations including modern email marketing campaigns. As email marketers, we try to measure things in our projects by using metrics, but that’s only part of the difficult process. From our campaign dashboards to our email marketing contact lists, we have to make our metrics count, not just count them.

We rely on metrics and analytics to give us snapshots of our campaign and its components, but we’re still the ones who have to interpret, filter, and act on the picture they provide. Our campaign dashboards can only tell us how fast we’re going, how far we’ve gone, or if there’s still gas left in our campaign; it’s our task to steer the whole thing to where we want it to go as well as decide how to get there.

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When Will Marketers Learn to Segment Their Contact Lists?

New research reveals that “a majority of email marketers are flying blind” as pointed out by a news article of the same title (as quoted) recently published on the Direct Marketing News website. As if the headline isn’t disconcerting enough, the details in the news report are even more dismal. In this blog entry, we’ll try to dissect the reported causes of such a widespread lack of email targeting and hopefully show that segmenting email campaign contact lists isn’t only necessary but very much feasible as well.

According to a Return Path study, about 55% of email marketers admit relying on inadequate or wholly-absent targeting and segmentation practices in their campaigns. The survey, as explained by George Bilbrey (Return Path’s president), polled over 300 “marketing executives” who cited a number of reasons for their targeting strategies’ shortcomings. Here are some key points that the survey respondents raised and our take on the issues.

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5 Ways to Triple Your Event ROI through Your Contact Database

contact lists, mailing list provider, contact database As with any other aspect of your marketing life, quality is always superior to quantity. Just because you want to draw a crowd in front of your exhibition or presentation doesn’t mean you can invite everyone in your email marketing contact list. Know your live event target audience first and segment your email list for highly interested and promising attendees.

 

3 Ways to Kill Email Marketing To Your Mailing List Database

When you have a mailing list database in hand, you can expect to have a good email marketing campaign run. A mailing list provides you with records you need as well as help you know who are valid recipients for your campaign. What such a list does not do however, is tell you how to properly run your campaign. There is a good way to do email marketing, as such, you can expect there to be a bad way as well. When you do not have the proper idea in mind on how you run a successful email campaign then even having a good mailing list in your hands is not going to save you from the fall.

Email campaigns, for many, have been very successful. However, this can only happen when the proper steps are taken in order to ensure its success. If you do not know how to even plan your campaign and what you should do in order to stop it from dying out, then you are not going to get very far. Want to know how email campaigns get killed even with a good and highly reliable mailing list in hand? If yes, then take a look at the following reasons.

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Will 55% of Marketers Learn to Segment Their Contact Lists?

New research reveals that “a majority of email marketers are flying blind” as pointed out by a news article of the same title (as quoted) recently published on the Direct Marketing News website. As if the headline isn’t disconcerting enough, the details in the news report are even more dismal. In this blog entry, we’ll try to dissect the reported causes of such a widespread lack of email targeting and hopefully show that segmenting email campaign contact lists isn’t only necessary but very much feasible as well.

According to a Return Path study, about 55% of email marketers admit relying on inadequate or wholly-absent targeting and segmentation practices in their campaigns. The survey, as explained by George Bilbrey (Return Path’s president), polled over 300 “marketing executives” who cited a number of reasons for their targeting strategies’ shortcomings. Here are some key points that the survey respondents raised and our take on the issues.

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Using Feedback to Hear Your Leads Database More Clearly

The legendary Jimi Hendrix was a genius at using feedback to create unique, out-of-this-world, and powerful guitar lines that few musicians have been able to match. In the hands of a novice, feedback is just unwanted noise but, under the control of experts, it’s an art form in its own right. Feedback’s usefulness isn’t limited only to sound and music but extends to marketing as well. We should also be using feedback to create something meaningful in our marketing campaigns – like understanding the people in our business leads database even better.

Although the analogy may not be as clear-cut at first, it’s not as outlandish as what you might think. As marketers, we’re constantly engaged in a process of communicating with audiences, and feedback is a necessary component of communication. Feedback is one of the ways we gauge how well our messages have been conveyed through the various mediums and channels we use. It’s also how we understand our audiences themselves.

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5 Ways to Triple Your Event ROI through Your Contact Database

Despite its critics, live event marketing is still a mainstay in many of today’s B2B marketing campaigns and is in fact cited as a primary source of highly-qualified leads. As event marketing naysayers continue raising this channel’s disadvantages, more than 4 out of every 10 B2B marketers are tapping into the opportunities from event-based prospecting. With today’s digital marketing options, you can easily improve your event marketing results especially through sending targeted emails for your business contact database.

Data released by Hubspot reveal some interesting trends in how marketers approach live events. One of the study’s main findings is that the average event marketing campaign relies on almost 6 other channels to optimize results. Of these, email ranks #1 with a 76% adoption rate among event marketers who also rely on word-of-mouth, website, social media, direct mail, telemarketing, and ad placements.

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Visualizing the Inbox of Each Recipient in Your Contact List

Motivational speakers often rely on visualization on the part of their audiences in order to get their listeners focused on a goal. Let’s try doing this exercise ourselves in running our email campaigns and see what wonders it can do for us. As email marketers, one of your top goals is for your messages to reach your contact list recipients’ inboxes. If you can’t vividly imagine what it looks like, then you’re facing a potentially big problem.

But don’t worry just yet. In fact, today’s your lucky day. This post takes a careful look at what a typical professional recipient’s inbox looks like so that you’ll get a picture of what your emails’ destination really is.

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How to Create Emails that Contact List Recipients Can’t Ignore

After surviving a long, treacherous journey and finally arriving at the recipients’ inboxes, your emails can take a well-deserved breath of fresh air. But this doesn’t mean their troubles are over – not by a long shot. Once in the inbox, your email is just one of about 110 messages that your contact list recipients have to content with on a typical day. With time already at a steep premium, how can you make your target audience open and read your messages?

Apparently, the odds are stacked heavily against most emails being opened and read by the intended recipients. Although IBM says that a good 83% of messages arrive at their desired inboxes, message overcrowding exerts a more influential pull on the fate of your emails. According to the Radicati Group, daily inbox traffic is expected to grow from 105 messages per user in 2011 to about 125 emails per user in 2016.

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