Recipients in your email marketing contact list are more than just passive spectators or unquestioning followers; they’re active players in your campaign as well. They determine the fate of each individual message you send and influence the direction of your entire project as it proceeds. That’s why, when there’s something wrong with your email message, you’re often not the first to know. In many situations, you’ll only become aware when it’s too late – when your recipients have already diagnosed and done away with pointless emails.
Weak emails show signs and symptoms that sometimes aren’t all that obvious at your end of the spectrum but become significantly more pronounced as your messages reach your recipients. It’s hard for senders to observe many specific types of email abnormalities that contacts in your email leads database can easily spot. As such, it’s important to thoroughly look for these tell-tale signs well before you hit the “send” button.