More and more consumers are going online in order to conduct research before they buy a certain product, the figure being at 66%. More statistics show that 57% of consumers recommended their email-inspired purchase to their friends. Another 42% of consumers stated that being engaged through emails was the primary driver to their social networking usage and activities.
With those figures, nearly half of consumers are willing to act as brand advocates to promote an email-inspired purchase of a certain product on social networking sites they are active on. (more…)