The ancient Chinese military general Sun Tzu was well known for his military strategies that are used up until now by numerous military generals, both in Asia and in the Western world. Like a general, a company needs to be strategic with their own marketing campaigns to increase chances of success. Success, after all, means more revenue and potential business growth.
In contrast to advertising through television, radio, internet, newspapers and magazines, a mailing list is one of the most economical methods of advertising. Companies who plan their marketing campaigns well have higher chances of increasing their sales revenues. (more…)