Measuring Potentials

Marketers are trying to plot out the right segmentation and targeting course since their business is challenging an important flaw. A customer who does not show any interest in the marketer’s offer may either have no need in the offers or they do not want what is offered. Or it could be that the marketer’s effort and approach does not compliment the customer’s interest. If so, then there is a need for a method in order to measure the potential for a customer to engage and spend while incapacitating the barrier built by the preconceived notion of acquired customer data.

The Pointers

Great minds think alike: this seems to be what the clients are also thinking when it comes to how advertisers should approach them. According to clients, this is how potential measurements should go:

  • Quality over Quantity. The priority of how relevant and worthy the information a data contains should be placed over how many information is acquired.
  • Data perceptions. Data and information should provide insights and how it would be possible and achievable.
  • Computable and Delivered. The benefits are tangible and possible to produce. They should also be delivered properly to customers. Read more

Immunization of Databases

There are many diseases all around the world that scientists, researchers and doctors have finally produced vaccinations so that people would finally be immune from these diseases. Email marketing can also develop immunity for diseases such as inactive emails or sudden changes of email addresses.

Universally speaking, statistics show that 30% of the email addresses in the list will annually change or become inactive. This figure is quoted by experts who all over the email marketing industry mention to a contagious disease in online marketing and every email database suffers from it.

Why the Worry?

Even that percentage can reduce the email program’s deliverability, open rates, click-through and overall performance. That percentage is often times referred to as “List Churn”. This condition would produce a net result of reduced revenues and profits. This does not sound so welcoming, does it? List Churn also forces marketers to spend more and more of their budget for marketing on costly customer acquisition campaigns since with a 30% annual attrition rate, the database is shrinking right in front of the marketer’s threshold. Read more

The Values of Communication

Online marketing means there is a need for communication at both ends; the marketer is not the only one who is active, but the customer as well. It is through the customer that marketers know which part of their products that they have to improve and assess in order to improve and subsequently increase customer satisfaction. So now that communication is the issue, the aspects of a good Internet Protocol or IP are being shed light. This is a relevant question for both veteran and novice online marketers since challenges in delivery volumes and daily changes occur at any given hour.

Valued Insights

  • The Advantages. Determining on whether to use an exclusive or a public Internet Protocol is more than just first choice. There are real benefits and shortcomings to both. Knowing which one to choose can mean the difference between delivering productively to the inbox and facing ongoing deliverability trials.
    • Shared IP. The main benefit of a shared Internet Protocol address is that it should already have whitelisting and an established reputation in place. Whenever customers send small quantities of email or how occasionally they do, it is demanding to maintain a constructive status. If the advertiser has numerous customers, transport of minute quantities of email on a shared Internet Protocol, even then, the reputation is maintained.
      A second benefit to a shared Internet Protocol address is a lower cost for the sender. The thing to remember when choosing a shared IP address is to ensure that the ESP that was chosen carefully scrutinizes, observes and copes up with customers in order to ensure that they are being given worthy mails.
    • Dedicated IP. A dedicated IP is a smart choice for little amount sender with a great worth per customer since there is that assurance of deliverability frequency is as high as imaginable.

There are a few things to remember when a dedicated IP address is purchased. It may take a few more times to rise and it is more expensive. With a dedicated IP, every email sent out is as good as the last. If there is an error made, it cannot lean on a shared Internet Protocol’s mannerism so if there is a low quantity of mails sent or simply a novice to email marketing, then there is no need to spend more funds on a dedicated IP address as of now.

Don’t Let Them Go

When the word “Spam” is on the screen, it is dreadful to see on the inbox. However there is another “click through” link that customers never bother to click for it is the unsubscribed link. While there is email marketers that would agree that minimizing unsubscribes are in their greatest importance, it is most likely the final measurements that ought to be checked. There are so many different measurements to follow-up on: deliverability, opens and conversions. However, there is the cumulative effect of even minor reduction in the unsubscribe rate that can have a noteworthy impression on the database files and revenues over time. Looking deeper into information and data other than superficial facts can help examine the root causes of subscriber desertion and all the valuable insights of the email program altogether.

Way Ahead of the Fundamentals

A good judgment dictates that in order to uphold a fit subscriber list, the emails then need to have an additional worth. They must pass criteria of several tests: Read more

No Replies, No Calls

Questions are raised on how to reactivate dormant subscribers in their database. In most cases there are 30%-40% of email database that can be considered inactive. Augment this to the number of hard rebounds that amass regularly as a result of normal list churn: there is approximately 30% per year. This is how difficult it is for campaigns for customer acquisition to be kept at a steady pace.

Internet Service Providers of ISPs are getting more and more reliant on addressee appointment levels in order to evaluate senders and regulate inbox settlement, having a high rate of unresponsiveness on the list can demonstrate to be catastrophic if left abandoned. Read more

It Does Not Have To Be Problematic

In the world of online marketing, complication also seems to be the order of the day as personalization, significance, deliverability and preserving devoted customers are ever more problematic in today’s online-driven economy. With all the technologies today, answers can come stress-free and glitches are every so often best solved by humble yet elegant answers. Here are a few guileless solutions for managing and dealing with those email marketing matters that are just so obstinate that it is not easy for them to go away. While many of these may seems so obvious that they are not worth barely mentioning, oftentimes the explanations that are sought are right before our very eyes; clues and solutions are most often placed in the most obvious places.

All about the Customers

It is not a surprise if customers are very meticulous? Well, who wouldn’t be? Quality is at the top of the list when customers purchase since they want to get what they paid for. This is also important to the marketer; the competitors are just one click of the mouse away and there are times that there are things that they know that others do not. The pricings and offerings are probably made for they are carefully scrutinizing every move of their competitors. It is very fortunate that personalizing offerings and pricings in the email Read more

Difficult Does Not Mean Doable

Great things do not come easily. Success in online marketing is an astounding which not many can be able to do. It is a difficult task, but it does not mean doable. Being a success in online marketing of course needs a lot of patience, cunning and calculation.

Safety’s First

It is not a surprise that an email marketer would be obsessive with the safety of their email list. It is no longer news about the dangers of theft and data corruption is rampant. The marketer ought to be guided in the measures that need to be taken in order to safeguard their databases. It is demanding to keep databases clean, but the results of negligence and lax in data safety. The best defense is to stay informed and alert. Read more

Dead? No, Not Really. We Can Resuscitate

When a patient has low heart rate, doctors do not immediately give up hope; they do what they can to revive their patient. Doctors can resuscitate heart and lungs that have low activity. Just like in medicine, online advertising can resuscitate dead email addresses. Marketers should not give up hope immediately on their email addresses; they should give time to check contact information to see whether they are truly inactive before relinquishing them from their databases.

Advertisers should check out their databases to see which emails are now inactive and are simply taking up the space. There are email industries that have to weigh in topic of inactive emails vexing email marketers. However there is also the topic on how to reactivate or resuscitate email addresses. The campaign of email address revival is to have a win-back setting. Read more

Nope, not Necromancy

The definition of Necromancy is that it reanimates the dead. However, it does not necessarily give it life. It differs greatly to Resurrection. In online marketing, dead email lists are clearly no use to advertisers. Reanimating these dead email lists is simply not enough; there is a need for Resurrection.

The Latest Occupation—Gives a Thrill

 Email marketing managers have a role in which to drive email revenues and increase the number of email subscribers. This is not much of a bother to new employees on the job of such a role especially when their predecessor has left them the remnants of their own escapades in online marketing. Finding an Excel file that contains old contacts would not be so bad, would it? Certain precautions should be made least bother the dead emails and cause trouble in the current email marketing campaign. Read more

Knowing the Data

The key to healthy email advertising is to send out the right offers to the right customers with the right email address. In how to accomplish this is not surprising: know who the customers are.

However, it can connote plenty of unalike things.

There is a great space of room on the range between knowing everything there is to know about each customer along with tailoring communication in order to reach them individually and knowing close to nothing about customer’s preferences and maxing out the mass communication without impunity.

Customary subdivision techniques are apparent:  the usage of data to motivate a directed communication approach for specific customer clusters.

Here are some tips in on how to effectively research on customer data

  • Magnitude. The greater the magnitude of the data means that there is more space in the database and, of course, lesser data occupies less space. If it is the information sheet that one of the customers is a male, 44 years of age and lives in Germany, then this means that the company possesses more information and can surmise what are his preferences. Read more