It is only natural that people would clean their houses once in a while. After all, it is a way to remove dirt, grime and dust. However, there is more than just sweeping all the dust, cobwebs and unwanted inhabitants in the place; people also need to reorganize and unclutter their spaces. There are new things that need a place in the house, after all. The same can be said for companies who are ready to clean up, reorganize and unclutter their customer email databases. For companies, there is the season that email databases need to unclutter, reorganize and clean up. Executing these tasks persistently gets the list looking its tip-top shape with loads of time to spare before the most important marketing initiatives take place.
The need to unclutter is the seamless task of an opening. The task usually takes the form of removing identical email addresses that are seemingly to be slogging down almost every database’s level of performance. An advanced way of uncluttering is also to catch email addresses that contain typos, bad characters and misspellings that are not at all times noticeable to the first superficial sweep. (more…)