Marketers are trying to plot out the right segmentation and targeting course since their business is challenging an important flaw. A customer who does not show any interest in the marketer’s offer may either have no need in the offers or they do not want what is offered. Or it could be that the marketer’s effort and approach does not compliment the customer’s interest. If so, then there is a need for a method in order to measure the potential for a customer to engage and spend while incapacitating the barrier built by the preconceived notion of acquired customer data.
Great minds think alike: this seems to be what the clients are also thinking when it comes to how advertisers should approach them. According to clients, this is how potential measurements should go:
- Quality over Quantity. The priority of how relevant and worthy the information a data contains should be placed over how many information is acquired.
- Data perceptions. Data and information should provide insights and how it would be possible and achievable.
- Computable and Delivered. The benefits are tangible and possible to produce. They should also be delivered properly to customers. Read more