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Email Cleanliness is Next to Success

posted by Margaret Spencer on January 31, 2014

Health is connected to personal hygiene. People who know how to clean themselves are healthy people and do not get sick too easily and when people do not get sick easily, they function more efficiently in their personal life and work. When people are clean, they are more presentable to other people, making them more pleasing to the eye and actually have higher chances of being gauged by other people, people who could make a difference in their life.

The same can also be said for online marketers. Marketers need to have healthy practice of database hygiene. They need to clean out their databases once in a while in order to make more spaces available and remove those inactive and dead emails.

Be clean about it

  • Clean the Registrations. Whether it is bounced, inboxed or routed to the junk folder, the single most important and influential trait is deliverability. The most critical metrics influencing reputation are hygiene based. Wisely handling and segmenting the list before email deployments provides chances of less deliverability issues that the marketer needs to worry about. (more…)
Posted in B2B Contact Database | Business | Business Contact List | Business Email List | marketing | sales with no comment


Being on Familiar Terms with Data

posted by Margaret Spencer on January 27, 2014

Not all things are alike. This is also true for email advertising. In order to have efficient online advertising, marketers should send out the correct offers to the right customers with the correct email address. Of course it is common knowledge that advertisers should know which customer is interested in their product. If not, then […]

Posted in B2B Contact Database | Business | Business Email List | E-mail marketing services | marketing | sales with no comment


Social Networking and Growing Customer Data

posted by Margaret Spencer on January 20, 2014

Social networking sites are no longer rare; almost everyone has them. True, almost anyone can have them: most people have an account for their cat or their dog, or whatever pet they have and even sellers who market their product do it so through the site. It is easy to connect to people and acquire […]

Posted in Business | business email lists | Contact Lists | marketing | sales | Sales Leads Database with no comment


Catching Attention

posted by Margaret Spencer on January 17, 2014

Any email marketer would want their marketing campaign to be a success. This is why they spend time consulting email experts. But despite consulting different experts they will probably tell marketers the same gist: “Deliver value to your subscribers.” The reason for delivering value is to catch customer attention. More customer attention would mean more […]

Posted in Business | Contact Database | E-mail marketing services | Email Marketing List | marketing | sales with no comment


Rekindling Communication

posted by Margaret Spencer on January 13, 2014

Probably the most misunderstood and overlooked segment of the customer database are the inactive customers. Why? According to online advertising experts, there is 50% or more of a distinctive business-to-consumer file can be inactive. Assumed the noteworthy cost to acquire these customers and email addresses couple with the substantial missed proceeds prospects due to idleness […]

Posted in Business | business email service | email database list | Emailing List Provider | marketing | sales with no comment


Data Identification

posted by Margaret Spencer on January 6, 2014

It is important in having healthy email advertising to send out the right suggestions to the right customers with the right email address and at the right interval. In how to accomplish this is not surprising: know who the customers are. On the other hand, it can predict copiously of different things. There is a […]

Posted in Business Contact Database | Contact Database Provider | E-mail marketing services with no comment


Does It Sell?

posted by Margaret Spencer on January 2, 2014

An email’s design in essential and so is deliverability is also very essential. And also is the subject line. And so is the offer, copy, calls to action, timing and targeting approach. There are a lot of things that should be on top of the priority list. Of course, not a bit of these would […]

Posted in Contact Lists | E-Mail Lists | E-mail marketing services with no comment


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