What would happen when a customer registers an invalid email address into the marketer’s online registration or enrollment page? When clients are asked what the rate of their typos is, their responses mostly comprise of “if it rebounds, my ESP sifts it out and eliminates it from my list. It is not a big deal.” However, the sad reality is that it is a big deal and it far more complex. And thus, it should be a cause for concern for any know-how email marketer.
Marketers should stand guard over the emails they acquire. Customer emails are the life-blood of their marketing campaigns. It is alright to spend for them, but spending too much is not good at all. The real cost of awful email addresses is entering the database through a type, a simple mistake, or any other suspicious activities are far higher than the marketer might expect. The marketer should put into consideration on certain implications.