Email Marketing: How bad could I be?

If you’re thinking that sending out emails to everyone you just know through LinkedIn, Facebook or twitter is wrong, then think again because you aren’t the only one doing this kind of thing. Email Marketing has been around, by that you should stop thinking if it’s wrong to send emails because sadly, everyone has been doing this since you’ve thought about using email for send outs.

Email marketers aren’t afraid of sending out emails to different type of people, the only thing they think of is “I’ve sent them what I want them to know, So it’s fine if they don’t reply” But of course, Email marketers will be happy to receive any reply from prospects they sent an email to.

So How bad could you be?

When it comes to sending out emails, you aren’t that bad. You’ll be labelled as annoying, that’s the best they can say to you. But let me change the question “How can I know if I’m being too annoying and will it label me as ‘bad email marketer’?”

Well, to start it off. You will be labelled as a bad email marketer if you did the following:

  • Sending irrelevant emails to the wrong prospects
  • Sending out two or more emails to the same prospect every day
  • Sending out the wrong email to prospects
  • Sending out emails when it’s clock off

Knowing if you’re becoming annoying

Defining the term will help you know what you did to be labeled as annoying. But of course, some might not know what they did to be labeled as such. So here are the things that  labeled you as such:

  • Sending out two or more emails to the same prospects every two days
  • Sending out emails to prospects that aren’t interested daily

Well, this is the few things I could only share to you because I know some of you might want to comment on what’s about email marketer that annoys you and what email marketers want to avoid after reading this.

Beginners Tips for Building an outstanding Email list

Email lists aren’t easy to build or created, it doesn’t mean that you are just going to copy paste email addresses and hand it out without trying it out first. This is why some marketers are having doubts whether to purchase such a list from companies that sell lists.

Knowing what emails are active or not is the first step you should do in order for you to avoid giving or handing out inactive emails as a trial giveaway for customer approval. So here’s some tips for beginners who wants to build an Email list for them to sell or keep

Emails Should Be Tested Before Listing It

It’s easy to copy paste an email address from websites, mostly from industry of your choosing, but what if those emails aren’t active at all? Some will doubt your capability in testing out whether those emails are active or not. Some prospects will ask for a sample list, maybe 10 to 15 lists should be enough, but again, this sample need to active emails.

Create unique Email Content

Creating a content that can get the prospect’s attention is a win-win for both you and your prospect. Why? Because it means that, just by that content you made, you can persuade or attract prospects. Knowing that it’s hard to obtain prospects trust and attention means that what you can offer, will sell.

The content in your emails is usually the one that can make a prospect subscribe to your email marketing service. Most prospects can tell whether your emails will be sent to the spam folder or not. So it’s best to avoid sending it to the spam folder.

Use the Social Media

Social media are packed with prospects or future clients/customers. Knowing that there are tons of people hanging out on social media sites suh as Facebook and Twitter. You can get an active email address that you can put on your email list.

 

There are tons of ways you can build an outstanding email list and where you can get some. Experimenting some new ways can lead to a better emails lists building, Why not try it.

Effective marketing strategies for Email Marketing

Email marketing has been around for a while now, and it seems that it’s one of the most effective marketing strategy, businesses are currently using. Aside from being able to send out what you want your prospects to know about your business. It also helps you to familiarize how useful email marketing is.

Email marketing campaign has different kind of strategy that companies are currently using. Some are effective and some not so. But this doesn’t mean this is the only strategies out there. So what are these strategies that are effective and guarantee a positive reply?


1. Personalized Email

Personalizing your email content can help you get leads or get prospects’ attention. With each email send-out that is unique to one another, prospects won’t doubt your company email send out if it doesn’t go directly into the spam category in your email.

That being said, it’s more likely to be relied on rather been ignored. With this, you can get replies that might take an interest in you or a possible lead referral that might help your company.

2. Short or Long Subject Line
Whether it’s short or long, one thing is for sure, avoid a subject line of 60-70 character. This is the DEAD ZONE of subject length.

But deciding on the length of your subject line, the usual 70 and up can be most beneficial to engage readers through its content. While subject line of 49 characters and under test well in open rate

3. Best choice to send Email
If you’re thinking to send out emails at nine in the morning to five in the late afternoon, then you’re going to have a bad time. The best time for sending out emails is around eight in the evening until midnight.

This is where Business owners or Decision Makers can read all those emails left unread or received throughout the day.

4. Weekend Send out
Sending emails out on a Saturday morning up until Sunday at night are still one of the best choices in sending out emails. Although it still applicable to knowing your prospects as well. Whether they’re opening at night or early in the morning.

5. Move aside Facebook and Twitter
Content King still reigns, it’s ability to convert new customers rather than Facebook and Twitter. Nearly half of all customers come from e-mail send out while Facebook and Twitter share the rest. Not every business owners rely on Facebook and Twitter. Some don’t even use Social Media. Maybe for the sake of family tradition.

4 Things You Should Know about Business Email List

Email List or Electronic-Mailing list are essential when it comes to leads, prospecting and kick-starting a business. Of course, that being said, it means that business will likely to buy a list. But be cautious towards your action, you’ll never know if that list is legit or not.

Knowing how Business Email list is made can likely affect some companies’ thoughts towards companies who sells Email lists. So what do we need to know more about Business Email List beside the fact that this one of the tools used by businesses in order to promote or advertise their business:

 

There’s no Assurance in B.E.L (Business Email List)

It’s true that some might give you inactive and worthless email list, but this doesn’t mean that every company that will sell you Email list will do the same. Yes, some will take advantage of you because you’re doing an e-commerce transaction. But sometimes business will provide you top-notch email list that is proven to be effective and that’s worth your money.

 

You can make your own B.E.L Yes, you can make your own Email list, but just remember that it isn’t easy producing a worthwhile list. Note that every business has a strategy that they used for effective and worthwhile email list building. Studying them may help you improve the way you create your email list.

 

Many Competitors when it comes to Building Email list

Ever wonder why there’s so much hate towards companies that sells email list? That’s because there so much company or fraud company that currently using email list building as a mean to cheat prospects out of their money. You’ll be faced with two or more competitors if you’re thinking of committing yourself in email list building alone. Having other services can help you put competitors out of your way.

 

Your price might have another meaning

Pricing a list may be tricky. Overcharging it would mean that you don’t have any idea on how much a one record cost. It’s usually cost around .20 per name. So keep it in mind that if you overprice your list, some might wonder if you know what you’re doing.

The Worst Advice I’ve Ever Heard About Email List

Ever heard the phrase “The Money’s is in the List”? I bet you’ve already grasped the concept when you first heard it. Yes, it’s true that when it comes to Email List, this is where the money goes. Although some might say buying email lists is ineffective. Well, that’s one Worst advice I’ve ever heard about Email List.

 

HERE’S WHY:

Email Marketing has been used by many companies, but ask yourself, where did they get a list of companies DM and industry to blast their emails? Of course, there’s two possible answers 1. They put their sweat and blood in researching companies and obtaining their emails or 2. A company that provides Email List, with a certain amount of leads waiting for prospects. So where do you think they get it from? Remember that most companies are busy to do that sort of labor, and some don’t have enough workforce to make them.
Email List isn’t easy to produce, it takes time and research to make an effective Business Email list. For starters, email listing building doesn’t mean, you go to a website and copy past their business emails. Email list building takes more than that. Take it from an ex-Email list builder.

 

WHAT YOU NEED TO KNOW

Creating an effective email list takes longer to accomplish. It may take an entire day or so to make a 1000 email list, which are active and warned. Note that there are two to five employees working as an email list builder.

Question: “What are some part of Email list you need to prioritize in making an email list? Why?”

Answer: Industry, Location, and Decision Makers and here’s why
1. Indicate the industry – Many Prospects will ask email list from their targeted industry, so it’s best if you know all the industry first before saying “Got it”. It would be a pain in your company if you give a wrong set of email lists
2. Know which are the DM’s – DM’s holds the final decision whether they are looking for some companies that can help them. So the best DM’s are CEO’s, Project Managers, and Business Owners
3. Location – Location of the company in your email list should be on the spot. Again it would be a pain in your company if you give a wrong set of email lists

These three will serve you great importance when you’re selling or looking for some email list.

The ugly truth about Email list building

What holds the email marketing campaign are the email list of businesses around the world, or around a specific marketing industry. The method you use to create and maintain your list will have a huge impact on your performance in your email marketing campaign.

Should you buy a list?

Well, technically the answer depends on you. Not everything you read is a fact and not everything you hear is the truth. The ugly truth in “Should you buy a list” is that when you buy a list, there’s something that will keep your mind bothered, and when you don’t buy a list, your mind will never be at ease, the same result right? so here are some con’s and pro’s on buying a list

 

– Unsolicited Addresses/solicited addresses:

You will be labeled as a spammer if you send unsolicited emails, why? Because the purchase list didn’t agree to receive any marketing emails from you. But on the other side, There are some businesses that will be the one who will email those in the list for you, and some will warn ahead of time that you’ll be emailing them (The business where you’ve bought the email list)

 

-Dead Email/Active Email

Some business will hand out inactive emails along with emails that aren’t interested in receiving emails from any companies. And Some will hand out active emails who are willing to receive emails from companies that might take an interest with them.

 

-Outside your target/In Your Target

Since the companies in the list that you’ve bought never heard of you or interact with you, their level of interest is likely not as high as you think. Your effort might be for nothing if you can’t get them to qualify. But of course, it’s normal for us to be unknown first, that’s the beauty of it. You haven’t ruined your image with them, so it’s up to you how well you can sell your business with them.

 

-Costly

Typically some email list cost around $100-$400 per thousand records but of course, come companies will ask for a budget price before giving you the list.

 

The ugly truth about email list building is that you may create your own and you may buy it from businesses. But the fact still remains that you are the only one who can sell your businesses, you just need a little help or you may do it on your own. It’s up to you to decide whether you’ll buy or create.

Indicating a risk with business email list

Without a doubt, marketing always comes with risks. But there comes a time when your business email list can pinpoint those risks. What will you do after finding out? Well, normally we would tackle those risks head on. Sure, there’s nothing wrong with tackling it, but consider the fact that there are plenty of other ways to tackle those risks, rather than being reckless.

How can a business email lists specify risk?

There are great numbers of factors which can increase the risks you’re taking with, in a particular list. However, only three are most notable which are profession, industry and the position.

  • Profession – Business email list that targets a particular profession can be more on the distinguished side. From lawyers and doctors to scientist and professors all demand a different kind of respect.  This is the unique thing about targeting self-reliant personnel that have authority. It’s a combination between marketing to consumers and at the same time, you are still offering something that is aimed to assist a business.
  • Position –  This is similar to a business email list of high-end professionals. The only difference is that these contacts are not independent, but has powerful influence within their own business. And you guess it, this includes executives and other important decision makers. Like professionals, they too demand a certain level of respect but take note that the risks no longer just come from them, but from the response of their organization as a whole.
  • Industry – Business email list can fall completely under just one industry. But here’s the catch: Industries may have a reputation from shady to reputable. Nevertheless, think of it as similar to those one retailers or local shopping mall. Vendors Usually organize their products by category, but some of these can raise the eyebrows of some customers (e.g. Elderly section) same goes in browsing list by industry. What is arguably more challenging is the prospect a lead generation campaign that targets actual people who works in such industries.

Now that you’ve learned the possible risk indicators of your business email list, you must now take pre-cautions in building your email list. Some might be confused if you gave a wrong set of email lists to your customers.

How to Build a Contact List You Can Be Proud Of

In B2B marketing, connection are important matter. A piece of information that is collected and compiled and set as a database for the benefits of a particular needs –a contact list. While it may be too dreamy to think about big contacts from big businesses, creating a contact list from a small-scale business and set them is peculiar in the B2B industry.

To begin with creating your own contact list, there are few considerations you have to think before collecting them online. Here are:

  1. Categorize the type of industry –search small-scale industry online and know what type of industry you want to build contact with. Whether is health, finance, education or food leads, you can divide them according to the type of market are they into.
  2. Determine the revenue –big business don’t need marketing efforts, they already have their own. While small starters are the one who need to be guided with contact list. Research for small earning industry and their target location.
  3. Know the C-levels –gather information such as CEO, marketing manager, executive secretary and the C-level employees. Gather their business contact number and
  4. Verify the information –of this businesses to ensure quality and assurance for those who will need them.
  5. Arrange its target market –see to it that these business are within range of the target market of your future client and mutual relationship can be established between the two. Know both target market to match their desired result.

Building a contact list is not easy, there are a lot of things to be considered in order to make a database that will suit the needs of your clients. With this, you can now face with your database that will surely you will be proud of.

Little Known Ways to Leverage Email Marketing

Just as old the telemarketing ways, the email marketing can often be an indication that your marketing tactic is old. But that does not mean it’s already obsolete. It is just old. But that is alright. We all know that email marketing has always been in the umbrella of digital marketing since it’s started in 1990s. Email marketing may be old but trending ways to improve and leverage the way we email has just begun. Looking at the bigger picture, email marketing is like cold-calling yet simple enough to make it engaging.

On how do we start the email before can be used only as an internal emailing or within the company email. But emailing prospect will be a lot different. So here are some little known ways to leverage your email marketing.

 

  • Axe the HEADLINE or HEADING

Axing the headline will leverage because it will make the content scream for its name. Opening is good too when it comes to relevancy of the content. The headline can also be optimized in SEO which means that failure in making your HEADLINE is failure as well in email.

 

  • Give information or brochure type content

Promotions are in if it offers a discount, but you don’t want to offer a discount in B2B marketing. Though you can always make it engaging by informing your audience through brochure, infographic type content. It will also make it sound like it’s obvious you are marketing.

 

  • Make it factual

Facts are important, but don’t forget about the purpose of email marketing.

 

  • Sound Like an Expert

Sound like David Conner of Marketing Inc. or refer to credible marketing propaganda.

 

  • Highlight the Gap

Highlight the need of your prospect in B2B marketing like they badly need a customer for their business or they need a business partners to increase revenue.

 

  • Establish Credentials

Whatever you say, be sure it’s not a scam. Establish a good credits towards your prospects.

 

  • Tag your Brand

Last but not the least is to tag your company name but don’t make it sound your company is the main topic. No. make it sound your company is what you write about.

Email marketing is still in only if someone knows how to manage it well.

Three Types of Profiling in Marketing

Profiling programs are designed to guide the marketing automation platform in determining what category would your website visitor are into so to identify the marketing needs of those individual in the marketing process. Profiling software consists of scoring those individual in terms of content visit, email interaction and click rate ration. This helps business in segmenting what kind of strategy they will going to use in guiding their prospect in the sales process. Not only that it can also identify the demographic and firm graphic characteristics of the proxy of these individuals.

To understand this more, there are three major type of profiling programs that is available for you to harness and implement to save time and energy in the marketing process.

  1. Buying Stage Scoring
  2. Buyer Persona Profiling
  3. Pain Point/ Product Interest Profiling

Buyer Stage Scoring is capturing the proxy of the prospect’s point of view in the sales process. This is characterize by his/her website visitation, email interaction and content click rate. If you notice this would be high, a research or a call to action like feeding more the prospect with information would help them in the marketing and profiling process.

Buyer Persona Profiling is the next level after stage profiling. This is when visitors are more into technical aspects, strategic opinion and suggestion from your website. They are more likely to raise a question and interest in your service. They are most probably decision makers and make sure to get the demographic and firmographic proxy and measure them as well.

Lastly is the Pain Point/ Product Interest Profiling measures the prospects’ need and empathize with them. For most marketers, this is a desperate move when it comes to profiling and how it is done is less likely to give good results. But this is vital because it gives a full attempt for the prospect to be recognized his/her needs.