Data Cleansing: 4 ways to generally clean your list


Data Cleansing- 4 ways to generally clean your listYou can’t avoid messing up your own Data, let alone fixing other data. Inaccurate or outdated information data can hurt your company, so it’s important for you to clean, fix and remove duplicate data. Of course, having said this, you need tools to help you clean unwanted Data from time to time.

Ensuring that your data is clean and in good working order you need to apply methods that is effective in cleaning up your data. I’ll reveal to you some of the ways I’ve learned throughout my Data Cleansing experience.

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Data Profiling: One does not simply profile (And here’s Why)

One does not simplyWhen you’re in a Data profiling job, you will always hear some clients asking for something like this,

Can you produce 200 records daily?

I’m looking for 4000 record list that only consist of… The specs are in the email I sent to you

Well, it isn’t that hard of a job when you don’t really have a deadline to catch, but when the deadline is only within a day or two. Then this job will need everyone in your team to work hand in hand.

Data profiling isn’t what I could say a “Piece of a cake” kind of job. Although we have some guidelines to follow, we seldom do it by what we know and that is, Double check some data’s and correct some.
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How to Bake the perfect Email List! (A not so step by step procedure

Baking a fresh batch of muffin in the morning is one of the best feeling you can ever feel. Why? Because of the aroma of the ingredients is still fresh and can be easily smelled right after you take it out of the oven. Isn’t that what some of us dream of?

Well, there’s no doubt that if you’re inquiring or buying an Email list, you want a freshly profiled batch of Lists.  But if you think it’s easy like baking a muffin, I have bad news for you, It doesn’t!

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Why you should Rest before Data Profiling!

What is data profiling? When you looked it up on the internet the definition will sound like this

Data profiling is the process of examining the data available in an existing data source (e.g. A database or a file) and collecting statistics and information about that data”

and that’s from Wikipedia, where anyone can edit its content.

But if you ask some of the people who work as a data profiler, maybe you’ll get this kind of response “A haggard way of draining your brain cells” or “A slow way to kill yourself” Well, I can’t blame them if they answered by question with pure anger towards Data profiling. Why? Because I tried it, and it seriously drained a part of my brain cells.

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Stop doubting! Email marketing is the new black!

Ever heard the saying Orange is the new black? Or anything that associates with the new black saying? Maybe you’ve heard of it from a movie or saw it on the social media? But let me tell you one thing, even if its old or new, people will decide what’s trending or not.

Email marketing has been one of the strongest marketing strategies that marketers are currently using, It is effective to drive more traffic towards your website, keeping communication lines open with your clients and develop strong relationships.

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Be the Witch of Email Marketing

Have you played Clash of Clans? One of the best mobile app that was created for the enjoyment of young adults and probably some celebrities? If you have, then you probably know one troop  that is called the “Witch” The witch never fights alone, constantly raising dead warrior. This can also be applied in Email Marketing, and guess who’s the witch? you are!

Well, it’s not bad being the witch in Email marketing. Although the term might give off some misunderstanding so let me clarify it to you why I choose the term witch

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Why you should always check your Data Records

940-dataEver receive a complaint from customers that your product is defective or isn’t well built? Well, there’s no doubt that you are at fault here. Why? Because you didn’t double check before sending it to the customers. Which means that you’ve failed them and the company. Your service will be questioned and you might lose your job if you always will commit this mistake.

As an Email marketer, I could say that this sort of double checking is worthwhile. Why, you might ask? Because by the end of the day, I know that I’ve submitted a top-notch or a worthwhile record list. Even if it took my entire team a day to make that list.

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Why you should prioritize Data Profiling more

edmHave you ever wondered why some data records or lists that you stored isn’t accurate after a few months or year? Well, I bet you already know why. It’s because Data’s can change over a period of time.

In marketing, Data profiling is essential. If you’re more in the email marketing strategy, you need accurate Email lists. If you’re in telemarketing, you need accurate lists. Everything must be accurate for you to satisfy your client.

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Email Marketing Tip: Common Mistakes may get the best out of you! (And here’s how you avoid it)

Email Marketing Tip- Common Mistakes may get the best out of you! (And here’s how you avoid it)Email has been the strongest marketing strategy that some company is currently using, rather than telemarketing and social media.

As an email specialist, you’re well aware of the possible mistakes you and any other email marketer can create in your campaign. From misspelled words to inaccurate segments, things can go for the worst even in the most experienced marketers. This is why many email marketers experience the fear of pushing “Send” on a campaign

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Why it’s better to use Emails rather than Cold-Calling

Why It’s Better to Use Emails Rather than Cold-CallingWe have three marketing strategy that marketers are currently using, Email Marketing, Telemarketing and Social Media Marketing. Although these three are effective and much reliable in getting prospects’ attention, it doesn’t mean that it’s a sure close sale for marketers.

Picking which strategy to use may be difficult if you don’t know the cons and pros of each strategy. Nevertheless, it didn’t stop marketers around the world to try out new things before concluding what marketing strategy they will use as a medium for their business.

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