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Marketing Tips: Maximizing Usage of Your Leads Database

posted by Margaret Spencer on March 31, 2016

Maximizing the use of your leads database for marketing purposes is something you really want to do. Why else did you buy such a database in the first place? A lot of businesses, as of late, are relying upon the use of leads and lists in order to increase their profits. As such, it’s not unheard of that a company would invest a lot into purchasing a high-quality list or B2B leads.

Marketing tips on how to maximize your business sales using your leads database

When you make use of leads databases and business contact lists, then of course you want to be getting your money’s worth. After all, you did make an investment, and you want that investment to pay-off. So begs the question: what are some ways in which you can maximize the use of your leads database? Well, in truth, there are multiple ways for you to do that, but it also depends on what type of company you’re running, as well as what types of products and services you are selling. To help answer the given question, here are some points to go over:

Use your leads database for a direct mailing campaign.

Having a leads database puts you at an advantage. And that advantage is that you have a multitude of business contacts to get in touch with and market your product/service to. However, the thing is that not everyone understands and knows the most effective way to market their brand. As such, having such a database may not yield the best results possible. One way to market your products and services would be through direct mail marketing. Although it is known to be costly and as quick as with email, direct mail is still generating sales and revenue for plenty of businesses that employ it. We’ve got an infographic on the statistics of direct mail for 2012. You can find it here.


Use your leads database for an email marketing campaign.

Use your Leads Database in Email MarketingUnlike direct mail, email marketing is quick and inexpensive. In a way, it would be the most efficient choice to make. However, almost everybody is into email marketing nowadays. And with plenty of spam filters in place, it’s quite difficult to make it into the inboxes of your target prospects. Aside from that, you can’t be sure that your click-through rates will be good and if your recipients will actually read your marketing offers. Nonetheless, email marketing is a quick way to mass-send your marketing offers to recipients in your business mailing list, or in your entire database. And just like direct mail, it generates much revenue and sales for companies they employ it and know how to do it.

Use your leads database for a telemarketing campaign.

You’ve probably already heard about telemarketing. When used wisely, and alongside a good calling list, then you can generate amazing results. It can even be used in tandem with an email and direct mailing campaign. Usually, businesses use telemarketing as a lead generator and then use direct and/or email marketing to follow-up with their generated list. If you have a leads database, then you can create a calling list for telemarketing usage and get in touch with potential customers and clients within your target market.

These are some ways in which you can maximize the usage of your leads database. Do you think that these three marketing strategies work well when you have a good database or list?

Posted in B2B Contact Database | email database list | Lead Nurturing | Leads Database | Marketing Tips with no comment


How to Make More Sales Out of Sales Leads Database

posted by Margaret Spencer on March 28, 2016

The race in marketing is a never ending process since it sheds light on procuring and updating all possible contacts in the market. With the massive available contact, it is never easy to access their objective especially their marketing campaign. That means, you will be putting a lot of time to figure that out. The […]

Posted in B2B Leads | B2B Mailing Lists | Database Leads | Lead Nurturing | Sales Leads Database with no comment


How to Boost Advertising Income with Prospected Business List

posted by Margaret Spencer on March 21, 2016

Standard techniques about advertising within any company don’t need the long duration of the time and benefits just to pursuit their contacts. They must search for a dependable supplier that procures contact information with their necessity. Advertising with a benefits of the business list may be persuading furthermore essential. The company can encompass a considerable […]

Posted in Advertising Company | B2B Contact Database | Business Email List | Business List Provider | Marketing Tips with no comment


Here’s How to Attract Customer Using Your Business Email Database

posted by Margaret Spencer on March 14, 2016

The making of database made it simple to collect, store and analyze the customer information. The contact data can be easily updated and can be notified through all incoming concerns especially about discount, promotions and product upgrades through emails delivery. The management of contact information should allow the end-user to import organic contents while expanding […]

Posted in B2B Contact Database | B2B Leads | Business Email List | contact database for email marketing | e-mail marketing | email database list | marketing with no comment


Five Lead Generation Habits You Learned in your Kindergarten

posted by Margaret Spencer on March 7, 2016

Demand generation marketers spend their job working out complex lead acquisition and engagement motors, however in some cases it’s great to take it simple—path back–as in, back to the things we learned in kindergarten that still remain constant in today’s marketing scene. Pretty much as the ABCs are crucial to reading and writing, a portion […]

Posted in Database Leads | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | Sales Leads Database | telemarketing quality with no comment


The Accurate Way to Build an Opt-In Email List

posted by Margaret Spencer on March 2, 2016

As inbound advertisers we realize that the times of purchasing a lead list, stacking the contacts into our CRM, and impacting out messages are over. In any case, the idea of building a totally pick in contact database starting with no outside help can be an overwhelming errand. So the inquiry turns out to be […]

Posted in B2B Leads | B2B Mailing Lists | Business Contact Database | business email database | Business Email List | Lead Nurturing | Leads Database with no comment


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