B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (SEO)

SEO (Search Engine Optimization) statistics 2016 served hot for you to spice your SEO strategy 2017 up! (Wow! That rhymed!)

  • Google receives over 57,000 searches per second on any given day. (Internet Live Stats)
  • Google now handles at least 2 trillion searches per year. (Search Engine Land)
  • The average Google first page result contains 1,890 words. (Backlinko)
  • 50% of search queries contain four or more words. (WordStream)
  • Businesses that have a strong keyword in the business name rank 1.5 spots higher than if there is no keyword in the name. (Local SEO Guide)
  • 20% of search queries on Google’s mobile app and on Android devices are voice searches. (Search Engine Land)
  • Google accounts for over 76% of all global desktop search traffic, followed by Bing at 8%, Baidu at 7.5% and Yahoo at 7%. (NetMarketShare)
  • Google accounts for over 94% of all mobile/tablet search traffic globally, followed by Yahoo at 3% and Bing at 1%. (NetMarketShare)
  • 66% of B2B marketers use search engine marketing to promote and distribute content. (Content Marketing Trends)
  • According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high quality content and link building are the two most important signals used by Google to rank your website for search. (Search Engine Watch)
  • 66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot)
  • 62% of B2B marketers and 51% of B2C marketers have optimized their blogs for mobile in order to improve SEO. (Social Media Examiner)
  • 81% of surveyed marketers have integrated social media marketing with traditional marketing to increase discoverability of their website. (Social Media Examiner)
  • Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly. (MarketDive)
  • SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate. (Project Management)

B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Email Marketing)

Email marketing was, is and will never be dead. With all these significant email stats not just this year but the preceding (and most probably for the following years), I mean who would ever think it died, is dead or will be dead? Will it ever? So stay vigilant! Sharpen your email marketing’s blade and cut ’em B2B deals!

  • Email use worldwide will top 3 billion users by 2020. (The Radicati Group)
  • 73% of the Millennial age group actually prefers email to communicate with businesses. (Adelstra)
  • 72% of U.S. adults prefer communication with companies to happen through email. (Marketing Sherpa)
  • 49% of B2B marketers are reported to spend more resources on email than other channels. (Hubspot)
  • 75% of marketers still send their content marketing directly via email. (ALF Insight)
  • The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively. (Ascend2)
  • Responsive design emails earn higher ROI, but only 17% of marketers have fully embraced the adaptive design format. (Yesmail)
  • 26% of brands fail to use responsive design in any of their email marketing efforts. (Yesmail)
  • Brands implementing responsive design in all of their emails earn 55% higher mobile CTO (click-to-open) rates and 23% higher desktop CTO rates. (Yesmail)
  • Responsive email campaigns generated an average of 16.2% mobile CTO versus non-responsive email campaigns that generated 10.4% mobile CTO. (Yesmail)
  • For desktop email campaigns, responsive design emails earned an average 15.7% CTO versus 12.7% CTO for non-responsive emails. (Yesmail)
  • 17% of brands use responsive design for all of their emails, with 38% using it for most of their emails. (Yesmail)
  • Three-quarters of companies agree that email offers “excellent” to “good” ROI. (Econsultancy)
  • Emails, followed by websites, are the most effective digital marketing tactics used by more than half of companies (61% and 59% respectively), followed by search engine optimization with 50%. (Ascend2)
  • 59% of B2B marketers cite email as the most effective channel for generating revenue. (Hubspot)

 

B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Social Media Marketing)

It’s time to step up your business’ marketing approach towards social media this 2017 in line with these major B2B social media marketing trends in 2016.

  • This year, there are over 219 million new social media users.
  • Daily average time spent social networking is 1 hour and 51 minutes. (Global Web Index)
  • 1 in 3 minutes spent online is devoted to social networking and messaging. (Global Web Index)
  • 97% of online adults globally say they have visited or used a social network within the last month. (Global Web Index)
  • B2B content marketers employ an average of six social media platforms. (CMI)
  • LinkedIn, Twitter, Facebook, and YouTube are the top 4 social media platforms for B2B. (CMI)
  • Facebook remains by far the top service globally for membership (82%) but YouTube maintains a lead for visitors/users (85%). (Global Web Index)
  • A whopping 96% of consumers report that videos are helpful in making purchasing decisions. (Oktopost)
  • 40% of internet users are LinkedIn members. (Pew Research center)
  • LinkedIn had 969 million site visits in May 2016. (SimilarWeb)
  • 94% B2B organizations use LinkedIn to distribute content. (CMI)
  • Effectiveness ratings for B2B social media platforms; LinkedIn (66%), Twitter (55%), and Youtube (51%). (CMI)
  • 93% of B2B organizations use social media content as a content marketing tactic.
  • Social media is ranked second (27%), surpassed by email by only 1%, for the most effective channel in content distribution. (Regalix)
  • B2B marketers rate social media at 40% – placing it on the second spot in terms of tactics most critical to content marketing success in 2017. (CMI)
  • 51% of B2B marketers use social media ads in their paid content distribution efforts. (CMI)
  • In 2016, social media marketers have allocated 10.6% of their overall marketing budget to their social activities. This figure is expected to increase to 20.9% this 2017, making it one of the largest marketing expenditures alongside content and search engine marketing.

B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Content Marketing)

Haven’t considered content marketing yet? You’re completely missing out on its benefits! Have one but struggling with it? You need to put in more hard work! Here are some key stats and trends for content marketing that’ll have you acknowledging its powerful potential for lead generation.

• The median time people spend on content marketing articles is 37 seconds. (Newscred)
• 51% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago. (DemandGen Report)
• Type of content used in the past 12 months to make B2B purchasing decisions: White Papers (82%); Webinars (78%); Case Studies (73%); eBooks (67%); Blog Posts (66%); Infographics (66%); Third-party/Analyst reports (62%); Video/Motion graphics (47%); Interactive presentations (36%). (DemandGen Report)
• 95% of B2B buyers are willing to consider vendor-related content as trustworthy. (DemandGen Report)
• 47% of B2B buyers consume 3-5 pieces of content prior to engaging with a salesperson. (DemandGen Report)
• 96% of B2B buyers want content with more input from industry thought leaders. (DemandGen Report)
• 88% of B2B marketers in North America use content marketing. (CMI))
• Most B2B marketers use at least 13 content marketing tactics. (CMI)
• 30% of B2B marketers say their organizations are effective at content marketing. (CMI)
• 44% of B2B marketers says they have clear understanding of what an effective or successful content marketing program looks like (CMI)
• 73% of major organizations hire someone to manage their content marketing strategy (CMI)
• B2B marketers allocate 28% of their total marketing budget, on average, to content marketing. (CMI)
• 51% of B2B marketers indicate they will increase their content marketing spending in the next 12 months. (CMI)
• 29% of leading marketers systematically reuse and repurpose content. (Curata)
• By 2017 51% of companies will have an executive in their organization who is directly responsible for an overall content marketing strategy. (e.g., Chief Content Officer, VP or director of content) (Curata)
• Content marketing leaders experience 7.8X more site traffic than non-leaders. (Kapost)
• Content marketing costs 62% less than outbound marketing & generates 3x as many leads says (Demand metric)
• 74.2% of companies indicate that content marketing is increasing their marketing teams’ lead quality and quantity. (Curata)
• The greatest impact today’s business bloggers have on their organization are: thought leadership, SEO, and brand visibility and buzz. (Curata)
• 55% of business bloggers are getting 5% or more of their corporate web site’s traffic from their blog. (Curata)

B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Mobile Marketing)

Here are some relevant B2B mobile marketing stats and trends that should have you formulating such marketing strategy for your business if you still aren’t using one.

  • 73% of all the people on earth (5.2 billion) are mobile phone users. 40% of those (just over two billion) own smartphones. (Mary Meeker’s Internet Trends)
  • Search activity for those using a smartphone has intensified and there is 3X growth reported in mobile queries. This prompted Google to update its major mobile algorithm. Websites that aren’t optimized for mobile, are bound to lose organic search rankings, site traffic and experience an increase in bounce rate. (Google)
  • 74% say they are likely to return to a company’s site in the future if it is a mobile-friendly site. (Google)
  • 48% feel frustrated and annoyed if a company doesn’t have a mobile-friendly site. (Google)
  • 52% percent are less likely to engage with a company that has no mobile website. (Google)
  • 57% of consumers will not recommend a business with a poorly designed mobile site. (Payfirma)
  • 61% of people have a better opinion of brands when they offer a good mobile experience. (Payfirma)
  • 42% of B2B buying researchers use a mobile device during the B2B purchasing process. (Google)
  • 49% of B2B researchers who use their mobile devices for research do so while at work. They’re comparing prices, reading about products, comparing feature sets and contacting retailers (even purchasing too). (Google)
  • 83% of B2B marketers said mobile apps were important to content marketing. (Strategy Trends)
  • 41% of B2B buyers access content marketing through a smartphone. (CMO Council)
  • Optimizing for mobile had a positive impact on the results of email campaigns for 40.74% of B2B marketers. (Email barometer)
  • 57.41% of B2B marketers did not know what impact optimizing their email design for mobile has on their results. (Email barometer)

What Hot B2B Leads and Beauty Queens Have in Common

With all this hype going on for the recently concluded Miss Universe 2017, I can’t just bring myself to not write about this special event and its great, beautiful women who vied for the crown. We all know that behind those flashing lights, long, beautiful gowns, and sparkling jewels are women who hadn’t necessarily have everything handed over to them. They have toughly work their way to get to where they are now and became the cream of the crop. Just like B2B leads, who have undergone rigorous process to become hot and be the best fit to whoever needs them.

They are filtered.

Before gracing the MU stage, each woman has first graced their country’s stage. Braving the odds and outdoing other, equally hopeful, contestants to be the one to get chosen as the perfect woman to represent their country. Arguably so, attitude, brain, beauty, and body are the combo needed to be that perfect woman, to be that ‘Beauty Queen material. Similarly, those hot B2B leads were once among the millions of contacts to be explored. Not until they were pulled out and sorted out based on specifications (industry, title, revenue, etc.). These extracted contacts became prospects for other business seeking for progress opportunities through collaboration.

They are nurtured.

MU is no joke. It’s a world title and therefore can have anyone’s nerves worked up. So preparation is a default. You can even say that immense is the dedication of some of these women that pageantry has been their life. They were nurtured by undergoing trainings, acquiring necessary skills and gaining experiences in the pursuit of personal and professional growth. Likewise, B2B leads are nurtured in order for them to be kept engage and ultimately, increase their viability for conversion. Sending them targeted content, using multi-touch multi-channel to connect with them, timely follow-ups and lead scoring are some of the great strategies that nurture them to move in from cold to warm to sizzling hot.

They are ready.

Joining a prestigious contest such as MU is not just for show. These gorgeous ladies know that it comes with the responsibility of being ready to act, to inspire, to empower. That’s even more for the woman who won the title (Yes. I’m looking at you Ms. France! :D). Correspondingly, hot B2B leads are ready too. They are ready to be converted and get down to business.