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5 Key Qualities to Look For in a Data Gathering Solution Provider

posted by Margaret Spencer on September 20, 2017

5 Key Qualities to Look For in a Data Gathering Solution Provider

We’re living through some pretty exciting times for data-driven marketing. Recent research from the Winterberry Group and Global Direct Marketing Association finds that almost 80% of marketers agree data is more critical than ever. The same study also reports that 88% actively use list segmentation and that 64% of marketers buy data from third-party data gathering solution providers and database vendors. If current trends continue, then practically all marketers will embrace the data-driven mindset in just a matter of years.

That means more and more marketers will be seeking the services of business list providers to help them fill their demand for rich, targeted data. If you happen to be part of this group, keep in mind that not all data gathering solution providers are created equal. There’s more to choosing a list vendor than simply comparing prices. To help you find the right data company for you, here’s a quick rundown of the things you should look for in a potential list seller.

 

  1. Data Source

One of the key things that a list vendor needs to let you know upfront is its data sources. Typically, data gathering solution companies acquire prospect and customer information through in-house data mining and/or third-party sources. Oftentimes, data providers use a combination of multiple internal and external sources to find and collect information.

The issue arises when a provider relies too heavily on outside data sources. That’s because data vendors do not exert the same level of control over data quality on externally-sourced data than it does on data obtained through in-house efforts. That’s why you really need to know this right off the bat.

 

  1. Data Shelf Life

As you know all too well already, data has an expiry date. On average, data decays at a rate of 2% each month. If you apply that to the millions of database records that most data providers claim they have, that’s going to be a huge number by any metric.

That’s why it pays to ask a potential list seller how recent the datasets they’re offering are. You don’t want to use marketing information that’s stale. Bad data will cost you bigtime, not only in terms of poor marketing results but also through significantly lower top and bottom-line figures. Look for vendors that refresh their records at least twice a year.

 

  1. QA Process

Data quality covers such a broad area that it can be a little challenging for a customer to evaluate how well a data provider’s QA processes are running. Some crucial things to consider are a list vendor’s data cleansing practices, its data validation methods, and the data maintenance technology it uses.

Another key differentiator that sets most great third-party data vendors apart from the rest is the use of manual data verification in their QA processes. Keeping humans in the data maintenance loop ensures that critical pieces of information aren’t left solely to the whims of algorithms and models.

 

  1. Metrics/KPIs

Just as any other marketing service you’re about to invest in, data gathering solution initiatives should include the relevant set of yardsticks for measuring performance. This makes it easier for you to set objectives and gauge how much the deliverable (list or added prospect details) is contributing to the campaign results.

As a starting point, you should ask a potential data gathering solution partner what deliverability rates to expect. Then, the data provider should also let you know what guarantees it’s making about the initial overall state of the data product along with the actions the vendor will take to fix data issues.

 

  1. Compliance Practices

Compliance is another crucial aspect you need to carefully consider when working with a list vendor. Depending on the geographic area you’re targeting, there can be an entire minefield of laws and regulations you may need to navigate around. Your list provider should help you steer clear of these potential problems.

While specific regulations vary, some important compliance considerations to think about in general include:

  • Data must be lawfully obtained.
  • Information must be given/acquired based on consent.
  • Opt-out requests must be promptly acted upon.
  • Records must be checked against DNC and DNE lists

You can now confidently assess data gathering solution providers as potential marketing partners. The important thing to take away from this blog entry is to do your due diligence before choosing a list vendor.

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Contact Database | Contact Lists | data gathering solution | Lead Generation | marketing | Marketing Tips with no comment


6 Firmographic Info to Gather on Your Next Contact List Appending Run

posted by Margaret Spencer on September 15, 2017

In B2B marketing, getting to know your prospects and leads better can oftentimes require adding more fields on your marketing database. That’s why contact list appending remains a critical component of a modern B2B marketer’s data management plan. When done right, data appending enables you to paint a sharper image of potential customers, so that […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Contact Database | Contact Lists | Lead Generation | marketing | Marketing Tips | sales with no comment


6 Actionable Ways to Segment Information Technology Mailing Lists

posted by Margaret Spencer on September 12, 2017

Whether IT managers, directors, or CIOs (or all three) make up your information technology mailing lists, reaching out to an organization’s IT decision-makers via email can be a tough nut to crack. IT folks tend to be a well-informed bunch (i.e., keeping up with developments in their field is an unwritten item on their job […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Contact Database | Contact Lists | Lead Generation | marketing | Marketing Tips | sales with no comment


How to Launch Opt-in Campaigns with Marketing Managers Email Lists

posted by Margaret Spencer on September 8, 2017

Carrying out campaigns with marketing managers email lists can be a difficult feat to accomplish. For one thing, marketing managers are constantly being bombarded with content, promotions, and offers that catching their attention even for a split second is almost impossible. They’re also intimately familiar with the bag of tricks their fellow marketers use that […]

Posted in B2B Contact Database | b2b contact leads database | b2b contact list | B2B Mailing Lists | Business Contact List | business directory database | Contact Database | Contact Database | Contact Database Provider | Contact Lists | Custom list | data profiling with no comment


5 Tradeshow Tips to Grow Human Resource Email Lists the Right Way

posted by Margaret Spencer on September 7, 2017

Surveys reveal that between 75% to 77% of B2B marketers rank in-person events like tradeshows and conferences as their top-performing marketing tactic. Tradeshows are great venues for finding qualified leads in an industry or market, since these events are where you’ll typically meet decision-makers, influencers, and thought leaders face-to-face. That’s why, if you’re looking for […]

Posted in Advertising Company | b2b contact leads database | b2b contact list | B2B Leads | Business | Business List Provider | Contact Database | Contact Database | Contact Database Provider | contact leads database | Email List Provider | marketing | Marketing Tips | sales with no comment


4 Tips to Better Gauge the ROI of Your Custom Targeted Database

posted by Margaret Spencer on September 2, 2017

In a previous post, we took a look at five key metrics to gauge your list’s performance and effectiveness. But we left out one crucial KPI that you should always be keeping track of: the ROI that your list generates. As we’ll see below, measuring exactly how much return a Custom Targeted Database brings to […]

Posted in B2B Contact Database | b2b contact leads database | Business | business directory database | Contact Database Provider | E-mail marketing services | Email List Provider | marketing | sales with no comment


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