When you have a mailing list database in hand, you can expect to have a good email marketing campaign run. A mailing list provides you with records you need as well as help you know who are valid recipients for your campaign. What such a list does not do however, is tell you how to properly run your campaign. There is a good way to do email marketing, as such, you can expect there to be a bad way as well. When you do not have the proper idea in mind on how you run a successful email campaign then even having a good mailing list in your hands is not going to save you from the fall.
Email campaigns, for many, have been very successful. However, this can only happen when the proper steps are taken in order to ensure its success. If you do not know how to even plan your campaign and what you should do in order to stop it from dying out, then you are not going to get very far. Want to know how email campaigns get killed even with a good and highly reliable mailing list in hand? If yes, then take a look at the following reasons.
Not having a proper subject line.
Sure enough, having a contact list helps you determine who among your business contacts are your viable campaign targets. When you use a mailing list, you can be more precise and learn who among those contacts you should send your emails to. But even with a long list of recipients to send your emails to, your campaign will not be effective if you do not make use of a proper subject line. A good, proper subject lines lets your recipients know what your email is about and may even help you avoid hitting the spam folder of your recipients inboxes.
Having emails that are long and text-based.
Long blocks of text are not desirable in emails. Unless you are a close relative, then a long and text-based email for marketing purposes is out of the question. A good marketing email should be one that is not too long, and one that is direct to the point. Long blocks of text are not desirable in email campaigns and your recipients will certainly not take the time to read an email chock full of text from someone they do not know. While we are on that note, let us move to the next point.
Sending emails to recipients you do not actually know.
Marketing through an email campaign certainly works. However, sometimes it only works when you know your recipients, or if they are part of your opt-in mailing list. Sending emails to business contacts who you do not have personal ties to, or do not have any dealings with your company, will most likely get your emails ignored and sent to the trash box. One thing that certainly kills an email campaign is having emails ignored, and prospects that do not know you or your company will most probably pay no mind to your emails or your offers.
One tip for successfully using emails is to apply it as a way to follow-up with prospects you have previously contacted. Do you have a business contacts list? If you do, then you can help your email campaign by following-up with prospects you have previously done dealings with, or current customers or clients that you want to make new offers to. This is one method of how to use an email campaign for marketing.
Killing your email campaign is easy when you do not know the necessary steps to take in running it. These three should give you an idea on what you should not be doing when you run such a campaign. Do you have a mailing list in hand? Then here are the three things to know in order to keep it from dying!