Nearly 4 out of every 10 B2B marketers (39%) say that blogs are their most ‘valuable’ content property. That’s according to data released by Eloqua just recently and, to some extent, this revelation comes as no surprise if you take into account how active blogging is helping brands engage with their audiences. Companies have been successfully leveraging blogs to boost various business activities, and you should too. Today, we’ll look at a few quick tips on using blogs to grow your UK contact list to its full potential.
Active blogging is an excellent way to build any contact list because of the distinct advantages that this medium offers. Blogs are more than just an online collection of your articles; they’re actually a community of likeminded individuals drawn toward value. As such, blogging is a way of hitting the proverbial two birds with one stone: a receptive target audience and the premium (value) in exchange. This makes the act of letting your blog followers sign up for your UK email list virtually a completed transaction.
But, despite the clear-cut advantages blogging has when it comes to growing a UK email contact database (or any other list for that matter), you still have to follow some best practices to really make it, and here are a few important ones:
1. Set up pop-ups.
Pop-ups work well as email sign-up forms because they typically stand out and are easier to fill out. One important thing to remember about pop-ups, though, is to avoid turning them into distractions or disruptions. A common tactic for using pop-ups is to set timers or triggers for activating pop-ups such as after 30 seconds or when a reader has reached the end of an article.
2. Aside from sidebars, use footers.
Sidebars and site footers are also ideal locations to place your email opt-in forms or sign-up calls-to-action (CTAs), especially if you make forms or CTAs available on every page. However, unlike pop-ups which appear at the very center of the screen, sidebars and footers have to be formatted and designed in a way that minimizes their chances of being overlooked or ignored by your blog readers.
3. Dial “C” for calls-to-action.
CTAs are action-oriented and direct instructions that tell your blog readers what you want them to do, such as sign up for your email list. Sign-up CTAs are located in pop-ups, sidebars, footers, and comments section. But registration CTAs can also be part of your blog posts as well. Aside from being clear and action-oriented, effective CTAs are value-driven and create a sense of urgency.
4. Grab, then hook their attention.
The challenge for converting visitors or readers into subscribers or contacts involves making them stay longer on your blog. In order to give them reasons to hang around, you need to offer links to related posts or further reading within your blog property. Using an eye-catching thumbnail image above the post titles improves their visibility and appeal.
On your blogs or sign-up pages, you need to clearly indicate what you intend to do with your subscribers’ contact information and avoid deceptive or misleading guarantees. Another important point to remember is, upon signing up, subscribers are giving you more than just contact details; they’re giving you their trust. Don’t squander it away for mere short-term gains.