Internet of Things affects our aspect of life in many ways today one of them is email which contributes the best road to interact consumers with the business. Together with the understanding of how we can communicate well to our consumers to disperse the product and services is crucial in the profit of our business.
There are a lot samples in sending your email. Whether if it is a newsletter, promotion, special offer, follow-up, confirmation and others sprinkling your email across too many consumers is really inappropriate and just a ways of energy. In the same sense, you must not see your consumer in a single face.
ROI can be achieved if you can segregate the email you are about to send so that it will be relatable and significant towards your consumer. The secret is to see what is in your available data and use them to identify your consumer so that you can write an appropriate email and persuade them to take actions against your message.
Below is the first tip out of three to be listed on how you can start amplifying your data and expand your email interaction.
Diagnosing your Customer through Activity
Determine what type of costumer available in your database to form a design to spot them as a target.
- Recurrent client– in your database, identify customer that has recurring activity such purchase, access of account or data usage in a given time. This type of customer have constant channel within your business, treating them with high priority must be done to ensure they will keep on involving and share information about your business. Try sending some special offers and discount as a perk. Sending email to them frequently with about 4 times a week can boost their motivation to stay as your customer.
- Novice client– the newbie or so what they call. These types of customers are more likely to withdraw if wrong action was done. Chances of withdrawal are very high due to customers may find your emails annoying and inappropriate for them. Sending the right email such suggestion or tips about your product are the best. Don’t try to persuade them immediately by buying special offers but make them stay and eventually turn them into a recurring customer then.
- Free Trial user- these are not official clients unless being converted to a paying costumer. These types of users are into free subscription (if product is software) and you must remember that investing some money on them is not profitable. Center the idea on how you can get them started paying your product.
- Dormant user– these are what we call dead yet still can be retained customer. It also includes that trial user that didn’t pursue in going with your business. Ignoring them may have been on your list but try to realize that they were into your business once. Try to send some surveys for you to know how you can improve your service or product as well.