Entries by Margaret Spencer

Top B2B Demand Generation Tactics for 2018, According to Survey

Demand Gen Report recently polled 160 marketing executives and found some interesting trends behind B2B demand generation tactics. Emails remain the number-one channel for engaging top-of-funnel leads, as well as converting mid- to bottom-of-funnel prospects. The survey also reveals that marketers now increasingly rely on “cross-channel” strategies in order to meet “more aggressive” revenue goals. […]

Make Up or Break Up: Re-engagement email campaign Tips from the Experts

Every email list has its fair share of inactive contacts, and every email marketer once in a while asks whether to hold on or let go. There’s unfortunately no easy answer when it comes to deciding what to do with disengaged subscribers. But with the right re-engagement email campaign, marketers can manage inactive subscribers more […]

5 Valuable Lessons from the Best Event Marketing Emails

Marketers rely on a lot of tools to drive live event attendance and conversions. But time and again, emails remain the top channel for achieving event marketing goals. Here’s how to get the most from your live events with the help of lessons drawn from the best event marketing emails. On average, B2B marketers use […]

Email Deliverability Best Practices: How to Authenticate Your Emails

If you’re seeing low or declining deliverability rates, chances are your sender reputation isn’t exactly up to snuff. There’s a ton of factors that ISPs check when determining sender reputation, and one important aspect is the sender’s email authentication setup. This needs to be a critical area of focus in your email deliverability best practices. […]

4 Things to Do Right After You Buy a Contact Database

So you’ve got yourself a new contact list. Now what? Bought lists help you reach your growth targets faster—that is, if you’re able to set it up the right way. Today’s post goes over four steps you should follow right after you buy a contact database. These activities ensure that your list works as expected […]

How to Personalize Cold Emails Beyond ‘Hi [FirstName]’

Most people (and ISPs) mistakenly lump cold emails as junk mail. One proven way to ensure your cold emails don’t end up in the spam folder is to personalize your message. Today’s post provides a step-by-step guide on how to personalize cold emails beyond the usual “Hi [FirstName]” tactic—and to do this at scale. Cold […]

Why You Need to Rethink Your Email List Segmentation Best Practices

There’s no shortage of email list segmentation best practices to go around. In fact, a quick Google search for ways to slice and dice an email list gives 19,700,00 results. But a great deal of these readily-available tips falls somewhere between marginally useful to totally obsolete. That means your segmentation strategy is probably due for […]

Top Email Marketing Benchmarks of 2017 (and How to Do Better in 2018)

In a few short days, we’ll be starting another email marketing year. But before we do that, let’s first look back at 2017 and see how well email marketers collectively performed. Even more importantly, let’s use these email marketing benchmarks as guideposts to do better in the upcoming year. Today’s blog entry compiles key 2017 […]

How to Avoid Email Deliverability Issues During the Holidays

The holiday season is in full swing. Aside from crowded stores and endless checkout lines, the inbox gets particularly busy this time of year, too. In fact, people receive 1.5 times more promotional emails during the holidays than at any other period. This brings all sorts of email deliverability issues that can drag down campaign […]

What Will Appointment Setting Services Look Like in 2018?

B2B marketing continues to evolve. That, of course, barely registers as news. What’s really interesting is that, this time, the trends reshaping marketing are starting to impact traditional outbound strategies, including finding and booking sales meetings. If you’re looking to partner with a third-party appointment setting services provider in 2018, here’s what you should expect […]