Entries by Margaret Spencer

[2018] Qualifications of a Singaporean Mailing List Provider

Are you in need of a Singaporean contact database provider? Before you say YES, you might wanna listen first to what i’m about to say. Buying mailing lists has been considered one of the options in maintaining a leads database back in the days. Its too time-consuming for companies to mind this function, especially that they should be […]

Contact List Provider or Lead Generation Services – It Depends on What You Need

Not all leads are equal. That’s why those in B2B advertising who decide to buy leads instead of developing campaigns to generate them, or else to pad out their existing list of contacts are warned against being too trusting of establishments claiming to provide quality leads. It’s also understandable that companies looking for, say, a […]

3 Benefits of Outsourcing to a B2B Appointment Setting Service

As far as B2B marketing is concerned, appointment setting is a crucial part of it for several reasons. This is particularly true in today’s world because of the quickly changing trends and the many uncertainties businesses deal with. Sometimes, just keeping up may feel like it’s taking a lot more effort on your part, and […]

8 Key Ingredients of a Successful Outbound Lead Generation Campaign

Different marketers swear by different recipes when cooking up outbound lead generation campaign strategies. Of course, that barely registers as news, since no two sales funnels are ever exactly alike, especially with today’s buyer-initiated paths to purchase. But while the specifics vary, the key ingredients pretty much tend to stay the same. Today’s B2B buyers […]

Top B2B Demand Generation Tactics for 2018, According to Survey

Demand Gen Report recently polled 160 marketing executives and found some interesting trends behind B2B demand generation tactics. Emails remain the number-one channel for engaging top-of-funnel leads, as well as converting mid- to bottom-of-funnel prospects. The survey also reveals that marketers now increasingly rely on “cross-channel” strategies in order to meet “more aggressive” revenue goals. […]

5 Valuable Lessons from the Best Event Marketing Emails

Marketers rely on a lot of tools to drive live event attendance and conversions. But time and again, emails remain the top channel for achieving event marketing goals. Here’s how to get the most from your live events with the help of lessons drawn from the best event marketing emails. On average, B2B marketers use […]

Email Deliverability Best Practices: How to Authenticate Your Emails

If you’re seeing low or declining deliverability rates, chances are your sender reputation isn’t exactly up to snuff. There’s a ton of factors that ISPs check when determining sender reputation, and one important aspect is the sender’s email authentication setup. This needs to be a critical area of focus in your email deliverability best practices. […]

4 Things to Do Right After You Buy a Contact Database

So you’ve got yourself a new contact list. Now what? Bought lists help you reach your growth targets faster—that is, if you’re able to set it up the right way. Today’s post goes over four steps you should follow right after you buy a contact database. These activities ensure that your list works as expected […]