Entries by Margaret Spencer

How to Personalize Cold Emails Beyond ‘Hi [FirstName]’

Most people (and ISPs) mistakenly lump cold emails as junk mail. One proven way to ensure your cold emails don’t end up in the spam folder is to personalize your message. Today’s post provides a step-by-step guide on how to personalize cold emails beyond the usual “Hi [FirstName]” tactic—and to do this at scale. Cold […]

Why You Need to Rethink Your Email List Segmentation Best Practices

There’s no shortage of email list segmentation best practices to go around. In fact, a quick Google search for ways to slice and dice an email list gives 19,700,00 results. But a great deal of these readily-available tips falls somewhere between marginally useful to totally obsolete. That means your segmentation strategy is probably due for […]

Top Email Marketing Benchmarks of 2017 (and How to Do Better in 2018)

In a few short days, we’ll be starting another email marketing year. But before we do that, let’s first look back at 2017 and see how well email marketers collectively performed. Even more importantly, let’s use these email marketing benchmarks as guideposts to do better in the upcoming year. Today’s blog entry compiles key 2017 […]

How to Avoid Email Deliverability Issues During the Holidays

The holiday season is in full swing. Aside from crowded stores and endless checkout lines, the inbox gets particularly busy this time of year, too. In fact, people receive 1.5 times more promotional emails during the holidays than at any other period. This brings all sorts of email deliverability issues that can drag down campaign […]

What Will Appointment Setting Services Look Like in 2018?

B2B marketing continues to evolve. That, of course, barely registers as news. What’s really interesting is that, this time, the trends reshaping marketing are starting to impact traditional outbound strategies, including finding and booking sales meetings. If you’re looking to partner with a third-party appointment setting services provider in 2018, here’s what you should expect […]

6 Handy B2B Marketing Services to Outsource in 2018

We’re well within the last quarter of 2017, and most of you are probably already making the final touches to next year’s marketing plan. If your strategy involves working with a B2B marketing services provider but you’re not sure which marketing initiatives to outsource and which ones to keep in-house, we’ve got you covered. This […]

A Step-by-Step Guide to Creating an Email Marketing Campaign Plan

Here’s a number to think about: 3,800%. That’s the average email marketing ROI according to the DMA. But just because you’re doing email marketing, too, doesn’t guarantee you’ll also be getting the same spectacular returns. To generate decent ROI, you first need to develop a working email marketing campaign plan. Putting together a coherent and […]

How to Decide Between Lead Generation vs Demand Generation Services [2019]

In this day and age, it’s surprising that quite a number of B2B marketing folks still get the terms “lead generation” and “demand generation” mixed up. Although these two activities remain inextricably linked, they’re not the same thing. That’s why if you’re out on the market looking for lead generation or demand generation services, it’s […]

4 Ways to Use Influencer Marketing for Faster Fresh Leads Creation

  It sometimes pays to stand on the shoulders of giants to extend your marketing messages’ reach and impact. That’s why influencer marketing is an ideal strategy for speeding up fresh leads creation and conversion. Influencers can help you connect with a larger audience or reach deeper levels of engagement which you’d most likely have […]