Numerous business representatives can confirm that the notion of customer being always right isn’t generally valid. Truth be told, some of them can be so terrible you can’t resist the urge to wish them the worst. On the other hand, shouldn’t something also be said about your best customers? Shouldn’t something be said about the customers who have been with you for a very long time? Shouldn’t something be said about the individuals that had and still continuously adds development to your business by bringing you in plenty of timely data?
This may sound excessively hopeful, but it’s a reality for a ton of businesses who have such customers. Terrible clients don’t get an ear, in any case, great ones merit listening to. And still, at the end of the day, you might still have hesitation that they’re always right. Some of them could even be more right than the others. So how would you tell which one is?
Look up their credentials – If you’ve been handling many important customers for some time, you’d unavoidably deduce that there are some credentials that are being claimed (transparently or not). A few customers would refer to involvement with past providers for instance. Others would point out on their own tastes and involvement with various items/service in your niche.
Do some ranking – Whether you utilize a CRM for this reason or do what needs to be done straight from your head, incorporate a ranking framework while sorting out customers data. The said framework should be founded on the credentials you’ve set out to recognize. This will give a push to future lead generation campaigns to set needs when advertising new items/services or when prompting feedback.
Figure out how to compensate them – Sometimes it’s insufficient that you just give your customer the mere bang for the buck. The expenses could still be overwhelming on their part. So once in a while, you have to leave them an impression that they’re really getting a tad bit more than what they’ve spent. Moreover, try not to constrain this strategy to sales when you can draw in more customers with the way you compensate the individuals who have been patronizing your business.
There’s not much difference from when your customers were sales leads and set appointments. There will be those who gave worth to your business more than the others. Not all customers are right but some could be more than the others.