B2B Marketing: Memes, Everyone? (Part 1)

What is a Meme?

The term “meme” was coined by Richard Dawkins in his 1976 book, The Selfish Gene. According to him, meme is a package of cultural concepts like regional sayings, fashion styles, and architectural trends. These phrases, styles, trends, concepts, and behaviors can be imitated and spread out to other cultures from the source. They aren’t bound by geographical location or cultural diversities and may alter over time to better suit particular types of users or local environments.

Today, memes are known as concepts, behaviors or ideas that spread on the Internet (Also called viral). It can take the form of stories, a simple word or phrase (e.g. an intentional misspelling), images, videos, audio, link, hashtag, an entire website—or a mixture of these—with the ultimate purpose of providing engaging messages to people around the world.

Memes in B2B Marketing and its Benefits

Memes are so rampant online and can be amazingly effective in PR and marketing that lots of marketers have made the move by including them into their digital marketing strategies. It was reported that B2B businesses who have tried engaging their existing and prospective business clients using a meme and then tying it back to a particular offer/promotion have been rewarded with an increase in engagement and lead generation. Other benefits of using memes include higher reach of new audiences, boost brand awareness and loyalty, attracts traffic, like, share comments, etc.—building strong social media presence and establish a connection in a real, emotional level with people. Moreover, memes are easy and cheap to create. Websites like memegenerator.net allow you to create one by choosing from popular memes and then customizing the text or you can upload a new one. They’re also popular. Infusing a stale or stagnant marketing strategy or your brand into these trending content can do wonders.