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B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Mobile Marketing)

posted by Margaret Spencer on February 6, 2017

 

B2B Marketing Stats and Trends in 2016 to Guide You this 2017

      Here are some relevant B2B mobile marketing stats and trends that should have you formulating such marketing strategy for your business if you still aren’t using one.

  • 73% of all the people on earth (5.2 billion) are mobile phone users. 40% of those (just over two billion) own smartphones. (Mary Meeker’s Internet Trends)
  • Search activity for those using a smartphone has intensified and there is 3X growth reported in mobile queries. This prompted Google to update its major mobile algorithm. Websites that aren’t optimized for mobile, are bound to lose organic search rankings, site traffic and experience an increase in bounce rate. (Google)
  • 74% say they are likely to return to a company’s site in the future if it is a mobile-friendly site. (Google)
  • 48% feel frustrated and annoyed if a company doesn’t have a mobile-friendly site. (Google)
  • 52% percent are less likely to engage with a company that has no mobile website. (Google)
  • 57% of consumers will not recommend a business with a poorly designed mobile site. (Payfirma)
  • 61% of people have a better opinion of brands when they offer a good mobile experience. (Payfirma)
  • 42% of B2B buying researchers use a mobile device during the B2B purchasing process. (Google)
  • 49% of B2B researchers who use their mobile devices for research do so while at work. They’re comparing prices, reading about products, comparing feature sets and contacting retailers (even purchasing too). (Google)
  • 83% of B2B marketers said mobile apps were important to content marketing. (Strategy Trends)
  • 41% of B2B buyers access content marketing through a smartphone. (CMO Council)
  • Optimizing for mobile had a positive impact on the results of email campaigns for 40.74% of B2B marketers. (Email barometer)
  • 57.41% of B2B marketers did not know what impact optimizing their email design for mobile has on their results. (Email barometer)
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