Better Use of Contact Database in Overcoming Marketing Challenges

contact database helps overcome some marketing challengesThere are many organizations that acquire and cross-sell did not end well with the results. Traditional marketing media are super expensive, and modern marketing media are starting to underperform. There are many problems that these organizations encounter from the quality of their business prospect and customer data, and also lack of marketing channel options.

The following describes some of the problems we are experiencing and how to overcome each of them:

Problem: Poor Performing Contact Database

Remedy: Some experience shows that contact database performs poorly when it lacks on specificity. Passage to individual-level data from a different sources helps to tune in the framework for great marketing campaigns. The length and depth of database is a requirement and the more data sources, attributes and partnerships there is an access to, the better.

Problem: Dirty Contact Database

Remedy: Heightened sources of performance-driven database are foundation to the success of your marketing, but sometimes that some contact database can be rich in attributes and poor in hygiene and accuracy. Improving your prospect and customer data using a stage gate methodology approach should be. Gate methodology is a method management technique wherein a process is divided into steps or activities. This will be classified or divided into “gates”. Moving forward to the next stage or phase, a gate should be submitted or closed, closure of which add the sign off of a Gate Tagger who can be someone like a Quality Control Personnel that ensures that quality checkpoints, thresholds and expectations can be meet or pass, preparedness criteria or tolerated results. Gating controls the total process from getting out of hand, ensures the highest quality is delivered while most efficient steps are applied without repetition. It also helps teams track and trace project activities to meet Audit and Compliance requirements.

Problem: Contact Database Environment Limitations

Remedy: If you’re having trouble finding new data and new data sources quickly and you can’t deliver specified campaigns, this is what it means. That’s why database marketers need to ensure that their databases are ready to react to any possible change. With a traditional database environment, this can be tough. ContactDB offers an inexpensive and easily-deployable Quick Database Solution that acts in response to your marketing needs.  Whether you need access to your database without any restrictions, or you need to capture data from a new channel right away, our Quick Database moves is at your speed.

Problem: Difficulty in Analyzing Data Insights

Remedy: As B2B marketers begin managing new types of data, traditional analytics and modeling methodologies has become ineffective from time to time. It is encourage for our Clients to make certain their internal or outsourced analytics department are ready and able to utilize additional performing contact database as it becomes more available, and to understand how it communicate with their existing toolsets. ContactDB can complement your internal set up and analytics resources to extend and improve your current output. We can also build rapid models in hours, producing new insights that you can immediately put into action.