The perks in B2B marketing is you can work with different clients all the way from small to big businesses. The advantage of knowing the character and how a B2B marketer deals with them is something that not everyone can do. Knowing the factors affecting decision-makers in running their business will lighten up what is lacking within your own marketing efforts. Here are some practices from small businesses and how it works.
Keep 3 business opportunities in your table. It might sound a bit tricky but once you get the hang of it, it’s easy as cake. Make it a habit to set activities that will be good for your business exposure like preparing a weekly seminar, making referral sheets and recommendations.
Try new things but don’t get carried away. It is always important to consider your customer’s perspective. Spicing things up in your products or services through innovation is a good thing but putting too much of it and overlooking unfavorable results it may bring is bad.
Follow 2-2-2 Rule. This means you have to do two things that will pay off in two days, two things that will pay off in two months and so on and so forth. The idea here is to set up a success cycle. Some of the idea you planted may not grow but as long you keep on planting new ideas, chances are some of them will sprout out from the ground and will pay off sooner. Come up with many ideas, investigate, and reach out to many prospects.
Communicate frequently without selling. During holidays and special events, reach out to your client without selling. Greet them as they are a part of the business. Send those appreciation emails, newsletter, and postcards.
Decide on clients to promote. Being lenient on clients to promote will not do you any good. This shows lack of initiative to take a look and research, as long as there is a guaranteed money on the line. Imagine campaigning a bad-named company and making other business transact a deal with them, who do you think will look bad?