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B2B Marketing Stats and Trends in 2016 to Guide You this 2017 (Mobile Marketing)

posted by Margaret Spencer on February 6, 2017

 

B2B Marketing Stats and Trends in 2016 to Guide You this 2017

      Here are some relevant B2B mobile marketing stats and trends that should have you formulating such marketing strategy for your business if you still aren’t using one.

  • 73% of all the people on earth (5.2 billion) are mobile phone users. 40% of those (just over two billion) own smartphones. (Mary Meeker’s Internet Trends)
  • Search activity for those using a smartphone has intensified and there is 3X growth reported in mobile queries. This prompted Google to update its major mobile algorithm. Websites that aren’t optimized for mobile, are bound to lose organic search rankings, site traffic and experience an increase in bounce rate. (Google)
  • 74% say they are likely to return to a company’s site in the future if it is a mobile-friendly site. (Google)
  • 48% feel frustrated and annoyed if a company doesn’t have a mobile-friendly site. (Google)
  • 52% percent are less likely to engage with a company that has no mobile website. (Google)
  • 57% of consumers will not recommend a business with a poorly designed mobile site. (Payfirma)
  • 61% of people have a better opinion of brands when they offer a good mobile experience. (Payfirma)
  • 42% of B2B buying researchers use a mobile device during the B2B purchasing process. (Google)
  • 49% of B2B researchers who use their mobile devices for research do so while at work. They’re comparing prices, reading about products, comparing feature sets and contacting retailers (even purchasing too). (Google)
  • 83% of B2B marketers said mobile apps were important to content marketing. (Strategy Trends)
  • 41% of B2B buyers access content marketing through a smartphone. (CMO Council)
  • Optimizing for mobile had a positive impact on the results of email campaigns for 40.74% of B2B marketers. (Email barometer)
  • 57.41% of B2B marketers did not know what impact optimizing their email design for mobile has on their results. (Email barometer)
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Being Economical in Advertising through Email Marketing Services

posted by Margaret Spencer on April 13, 2016

Advertising online is all the rage nowadays. The advent of technology had made it easier and more economical than handing out flyers and paying for ad spaces. Email marketing services can provide the most cost-efficient way to market online and the chance for a company to spread out in their advertising campaign. The services for […]

Posted in Advertising Company | Email Marketing List | Emailing List Provider | Marketing Tips with no comment


How to Boost Advertising Income with Prospected Business List

posted by Margaret Spencer on March 21, 2016

Standard techniques about advertising within any company don’t need the long duration of the time and benefits just to pursuit their contacts. They must search for a dependable supplier that procures contact information with their necessity. Advertising with a benefits of the business list may be persuading furthermore essential. The company can encompass a considerable […]

Posted in Advertising Company | B2B Contact Database | Business Email List | Business List Provider | Marketing Tips with no comment


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Three Types of Profiling in Marketing

posted by Margaret Spencer on October 2, 2015

Profiling programs are designed to guide the marketing automation platform in determining what category would your website visitor are into so to identify the marketing needs of those individual in the marketing process. Profiling software consists of scoring those individual in terms of content visit, email interaction and click rate ration. This helps business in […]

Posted in Advertising Company | content marketing | data profiling | Database Leads | Database Providers | marketing | marketing automation | profiling with no comment


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Machine Base Content Marketing

posted by Margaret Spencer on September 23, 2015

Machine-learning technology rising its way to the peak of its value. It has been hastily integrated in the marketing methods. Contact DB currently started its pavement through in using landing page optimizer that will be suited in using Adobe Experience Manager in helping marketers maximize their landing page potential.

Posted in Advertising Company | B2B Contact Database | B2B Leads | Business | content marketing | Custom list | Database Leads | marketing with no comment


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Stepping up in Lead Generation

posted by Margaret Spencer on July 10, 2015

It’s not new to us the multi-channel media has been a great asset in generating leads. It’s known too well by many B2B marketers around the globe and has been making a lot of innovation. The ground-breaking announcement of Facebook will lead B2B marketers to a whole new level again in looking for more alleys […]

Posted in Advertising Company | Business Contact List | Business Database | business email database | Lead Generation with no comment


Advertising company

Using Lead Generators for a Corporate Yard Sale

posted by Margaret Spencer on March 13, 2015

What are the usual goals of a yard sale? Mostly it’s just to get rid of old stuff you don’t need anymore. Still, it also involves selling old stuff you didn’t know you had but realized could make a few good bucks. The latter can actually be an interesting business model for lead generators.

Posted in Advertising Company | B2B Contact Database | B2B Leads | Business | e-mail marketing | E-mail marketing services | Lead Generation | marketing with no comment


Catching The Customer’s Eye in Six Ways

posted by Margaret Spencer on April 15, 2014

It has all the time been on the subject on transporting worth to online subscribers that professionals’ advice what to do. Irrefutably, it is a noble advice. Nevertheless, eye-catching proposals and matters are just a waste of inbox space if the email does not clasp the attention of subscribers’ responsiveness. The sad part is that […]

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