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4 Ways to Use Influencer Marketing for Faster Fresh Leads Creation

posted by Margaret Spencer on September 27, 2017

4 Ways to Use Influencer Marketing for Faster Fresh Leads Creation

 

It sometimes pays to stand on the shoulders of giants to extend your marketing messages’ reach and impact. That’s why influencer marketing is an ideal strategy for speeding up fresh leads creation and conversion. Influencers can help you connect with a larger audience or reach deeper levels of engagement which you’d most likely have a hard time achieving on your own.

It’s quite clear that influencer marketing works. There’s a ton of research that show leveraging the power of influencers does make a huge difference across marketing activities. Social influencers, for example, have been shown to boost traffic by up to 6 times and improve conversions by more than 100%. As a result, around 75% of marketers swear by influencer marketing when it comes to fresh leads creation and building customer loyalty.

In a nutshell, influencer marketing focuses on reaching out to people that your target marketing audience trusts and pays attention to. It starts with identifying the most relevant personalities in your industry or niche. Then, you should narrow down the types of influencers to target (e.g., thought leaders, industry insiders, celebrities, etc.), so that the help you’re getting aligns with your lead generation goals. Lastly, you need to have something to offer in exchange for influencers’ favor. Although most influencer outreach tactics won’t cost you a dime, you do need to let influencers know there’s something in it for them, too.

Once you have all the basics nailed down, here are four ways to leverage influencer marketing to generate and convert more leads:

 

  1. Build a community of influencers

The more influencers you bring together as part of your network, the better the reach and impact of your outreach efforts potentially become. Having an entire community of influencers to work with means better visibility and deeper engagement, even if a particular influencer has a relatively smaller audience size or a narrower focus.

Maintaining an extensive network of influencers also means you’ll be able to mix and match different influencer types to find the best combination that works for you. Think of it as diversifying your portfolio of influencer marketing assets, so that you won’t end up putting all your fresh leads creation eggs in one basket.

 

  1. Tailor content aimed at your influencers

In B2B content marketing, the classic content strategy is to put out informative, actionable content assets mapped to the target buyers’ pain points and stage in the purchase cycle. But content intended for B2B audiences typically doesn’t always match what influencers are looking for.

That’s why it’s also important for you to create content not only for your target decision-makers but for the influencers you want to reach out to as well. Influencers actively share content they find useful with their network. Just one well-placed mention from an influencer can take your fresh leads creation efforts to a whole new level.

 

  1. Make it about sharing and shareability

Speaking of sharing, one crucial area in influencer marketing is shareable content. As we’ve seen above, if you’re able to produce content that resonates with an influencer, then there’s a strong chance that particular influencer will feel compelled to share it. It’s crucial that you publish not only outstanding content but irresistibly shareable pieces as well.

They say that sharing is the currency of engagement in influencer marketing, so you also need to develop a “culture of sharing”. You need to encourage content sharing both internally within your organization and externally among your followers and customers.

 

  1. Collaborate with your influencers

One way to make your outreach mutually beneficial to you and your target influencers is through exploring opportunities for collaboration. Remember that part about offering something of value in exchange for your influencer’s help? Working together in a campaign or project can sometimes be enough to bring an interested influencer into your fold.

There are lots of strategies to do this: ask your influencer’s inputs for a blog post that rounds up expert advice on a topic, interview an influencer as a guest on a podcast episode, or let your influencer co-host a webinar on your site.

Cultivating relationships with influencers can help accelerate your fresh leads creation activities, but it doesn’t mean results are going to improve overnight. Influencer marketing takes time. But, with the right approach, the time you spend is going to be worth it.

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B2B Prospecting: The Key To Getting More Sales From Your Sales Leads Database

posted by Margaret Spencer on July 14, 2017

If you have a sales leads database and still wondering why you’re not seeing that sales figures, that might be because you have fallen short in prospecting. It’s a common knowledge that there are a lot of ways to do this like employing cold calling and email marketing. So why persist in prospecting? Isn’t having […]

Posted in appointment setters | B2B Appointment Setting | B2B Contact Database | B2B Leads | B2B Marketing | B2B Telemarketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | Business List | Contact Database | Contact Database | contact list | Contact Lists | Database | lead acquisition | Lead Generation | Leads Database | marketing | marketing ability | Marketing Tips | sales | sales ability | Sales Leads Database | telemarketers | telemarketing tips with no comment


Managing Data in B2B Appointment Setting

posted by Margaret Spencer on June 29, 2017

While conventional business procedures keeps on operating on the owner’s ruling and the producing benefit, nearly all of the widely-distributed business at the present work on data management. This kind of method for business was actualized with the aid of technological awareness of people and entrepreneurs. The volume of data expected to administer a specific […]

Posted in appointment setters | B2B Appointment Setting | B2B Contact Database | B2B Marketing | Business | Business Advice | Business Contact Database | Business Database | Contact Database | Contact Database | Data Records | data tips | Database | Database Leads | database specialists | lead acquisition | Lead Generation | Leads Database | marketing | marketing ability | Marketing Tips | sales with no comment


B2B Email Marketing: Preventable Mistakes in Conversion

posted by Margaret Spencer on June 19, 2017

Utilizing email and automation methodologies to drive clients in carrying out their vital move with business’ customers will occur in the stage of conversion. Up-selling an item or including a first purchase is excellent for e-commerce, appointment setting for service company and referral system for software company. These methods are only few of the best […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | lead acquisition | Lead Generation | marketing | marketing automation | Marketing Tips | Qualified Leads | sales with no comment


Here’s Why Script Is Important in B2B Appointment Setting

posted by Margaret Spencer on May 26, 2017

It’s not entirely clear how important, but most, if not all appointment setters know that the calling script they use in reaching out to a potential client is important. Sure. Doing calls is not everything there is to a sales process, it’s only a part of your B2B appointment setting strategy. On the other hand, […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Marketing | B2B Telemarketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


B2B Appointment Setting: Don’t Assume!

posted by Margaret Spencer on May 18, 2017

Sales leads of poor quality frequently indicates inaccurate answers. Nevertheless, what if the answer isn’t generally what’s wrong? Consider the possibility that it may be what you thought the problem was. Sensibly, everything appears to be identical. Yet, under the surface, expecting the wrong problems could prompt more detriments (both with regard to leads and sales). […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Marketing | B2B Telemarketing | Business | Business Advice | marketing | sales with no comment


Gearing Your Sales People: What’s There to Know About the People in the C-Suite

posted by Margaret Spencer on April 5, 2017

Selling to the people in the C-Suite is on a different level. You can’t just pitch them your beaten script. After all, they are the decision makers. Talk to them on point and you’ll close sales faster. Nonetheless, with the advantages of going in on them directly, there’s also a lot of considerations to take […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Marketing | B2B Telemarketing | Business | Business Advice | C-Level Executives | e-mail marketing | Fresh Leads | IT Leads | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


B2B Marketing Strategy Stats in 2016 to Guide you this 2017         

posted by Margaret Spencer on March 13, 2017

With 2016 concluded, begin planning for your B2B marketing strategy for that another lap around the sun with these relevant data. The three most common lead generation strategies are email, event and content marketing. (DM News) Inbound organizations are 4 times as likely to rate their marketing strategy as effective. (HubSpot) Just 61% of marketers […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Marketing | B2B Telemarketing | Business | Business Advice | content marketing | e-mail marketing | event marketing | Fresh Leads | IT Leads | lead acquisition | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | Marketing Tips | sales | sales ability | SEO | social media marketing | social media strategy with no comment


B2B Appointment Setting:  Simple Techniques in Doing Follow-ups

posted by Margaret Spencer on December 14, 2016

Merely securing an appointment with your B2B prospects per se doesn’t guarantee that the appointment is going to happen. Things can turn out badly from the minute you hang up to the scheduled appointment. One of the most important things to do to reduce the chances of appointments not materializing is doing the right follow-ups. […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Marketing | B2B Telemarketing | Business | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | sales ability | telemarketers | telemarketing tips with no comment


Nail that Apology With These Simple Steps

posted by Margaret Spencer on October 31, 2016

Clients (whether prospects or existing) are treated as valuable assets. Crossing a line and having them upset or discourage at you and/or your business can do some serious damage. Correspondingly, you need to say you’re sorry and set things right with them. Consider the following steps below. Address them properly and always, always make the […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | Business | Business Advice | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


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