12 B2B Appointment Setting Reminders (Part 3)

Don’t Be Passive-Aggressive in Asking for a Meeting

The simplest yet often forgotten technique in appointment setting; after your pitch, don’t ask your prospects if they’d like an appointment with your sales. Proceed to giving out politely the date and time your sales representative can talk to the prospect and ask whether they’re free on that schedule. Doing this would display that you’re eager to discuss and do business with them as soon as possible. After all, if the prospect isn’t really interested, they will decline or if they aren’t available with the arrangement you’ve given, they’ll say so and might give you a schedule they prefer.

Be Sensible

When giving out the date and time your sales representative can talk to the prospect (as mentioned above), provide sets of it that are likely convenient for the latter. By doing this, you’re giving them options and will eliminate you from sounding like you’re trying to force a schedule that they may not be available. As a matter of fact, whatever will be decided all boils down to the prospects’ preference. Prioritizing them as much as possible is an imperative aspect in appointment setting.

Be Flexible

Though appointment setting typically occurs over the phone, there are other ways to reach your prospects. Exploit emails, live chat, mobile texts, and the social media. Even appointments per se don’t have to be over the phone. It can be a face to face meeting or through online. The bottom line is, be flexible. Tread the places where you can contact them and make sure you make back up arrangements in case a situation arise that requires the use of one (e.g. time conflicts, venue issues, technical problems, etc.)

Remind Without Nagging

Once you have already successfully made an appointment with the prospect. It’s given that you need to remind them afterward so they wouldn’t forget. However, don’t overdo it. Constant reminding might bother them and cancel the appointment. You can try calling or emailing them a day before the appointment. Confirm whether they’re still able to attend. Or, you can ask them after you’ve made an appointment confirmation when is the best time to call them for a reminder.

B2B appointment setting should be deliberate and skilfully done to ensure proper engagement and connection with prospects.

12 B2B Appointment Setting Reminders (Part 2)

Always Ask if It’s a Good Time to Talk

If you’re able to reach the prospect, don’t get too hasty in proceeding to your pitch. You might have called at a bad time. Being interrupted does not bode well for many people particularly those in the field of business. So it’s only polite to ask whether it’s a good time to talk. If the prospect grants you the time, that’s good. You can fire away. If they refuse because they’re not free at the moment, grab this as an opportunity to set another schedule at their convenience.

Don’t Hang Up

We’re bound to get that dreadful “I’m not interested” line from prospects. However, you can use this as another opening. Ask why they’re not interested. You might make something out of their response that can pave the way for you to offer other services from your business.

Know Your Prospect

If you want to do business with another business, it is expected that you are well acquainted with things about them. More than just impressing them with your knowledge, it’s more on aligning your offers to their needs and giving them the impression you’re committed. How humiliating it is to phone a prospect, proudly offer your product or service and go sounding the crickets when you can’t answer their questions about what’s in it for them or how would it be relevant to their business.

Apply Mirroring

In Psychology, Mirroring pertains to the behavior in which a person subconsciously imitates the gesture, speech pattern, or attitude of another. It follows that the individual who is being mirrored can easily establish rapport with the person exhibiting the mirrored behavior, as the similarities in gesture, speech pattern, or attitude allow the former to feel more connected with the latter. This interesting notion has been leveraged and regarded as one of the most proven methods in appointment setting, well, in the business world as a matter of fact. For appointment setters who occasionally meet their prospects face to face, this seem to be a challenge but it’s not impossible. Mirroring can be done via telephone, even in emails. If the prospect is a fast or slow talker, match up to him/her and use words he or she likely understands and would use. Though it is mentioned earlier that Mirroring is subconsciously done, skilled appointment setters can harness it otherwise.

12 B2B Appointment Setting Reminders (Part 1)

Effective B2B appointment setting means generation of qualified leads and scheduled sales opportunities for the sales team. If things get smooth with the prospects and sales representatives, it can certainly turn into conversion. But obviously, we need to go back from where we started. Such benefits are out of reach if you can’t effectively set B2B appointments. Whether you are an established or starting up business, here are great tips to steer you into that path.

Get Hold of Referrals

Prospecting call themselves are a good place to acquire internal referrals. This technique raises the chance of getting your prospects talk to you.

Aim the Top Level Decision Makers

In B2B appointment setting, the most ideal prospects to talk to are those persons in the C-suite. This is because the final say on purchasing a product or service rests on their shoulders. Another thing is that this accelerates the sales procedure as it cuts up your time talking to people from the functional level and repeating your pitch.

Keep Your Tone Pleasing

No one would like to speak to a surly-sounding appointment setter. Definitely not someone you’d want to make a further engagement with. Talk to your B2B prospect as if they were the first prospect you called rather than the 30th. Vivacious and sharp, that’s how should it be. You might say this is pointing the obvious, but this is so inconsistently practiced it’s worth noting.

Prepare for Objections

Objections are inevitable, and while they may frequently surface (much to our dislike) during the conversation with B2B prospects, it should never be a reason for you to be quickly disheartened and let go of your opportunity with them. In fact, you can use this up to turn the tables and get your B2B prospects’ trust. How? Determine the possible objections beforehand and think of logical answers that will have you taking your prospects to a convincing point.