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4 Ways to Use Influencer Marketing for Faster Fresh Leads Creation

posted by Margaret Spencer on September 27, 2017

4 Ways to Use Influencer Marketing for Faster Fresh Leads Creation

 

It sometimes pays to stand on the shoulders of giants to extend your marketing messages’ reach and impact. That’s why influencer marketing is an ideal strategy for speeding up fresh leads creation and conversion. Influencers can help you connect with a larger audience or reach deeper levels of engagement which you’d most likely have a hard time achieving on your own.

It’s quite clear that influencer marketing works. There’s a ton of research that show leveraging the power of influencers does make a huge difference across marketing activities. Social influencers, for example, have been shown to boost traffic by up to 6 times and improve conversions by more than 100%. As a result, around 75% of marketers swear by influencer marketing when it comes to fresh leads creation and building customer loyalty.

In a nutshell, influencer marketing focuses on reaching out to people that your target marketing audience trusts and pays attention to. It starts with identifying the most relevant personalities in your industry or niche. Then, you should narrow down the types of influencers to target (e.g., thought leaders, industry insiders, celebrities, etc.), so that the help you’re getting aligns with your lead generation goals. Lastly, you need to have something to offer in exchange for influencers’ favor. Although most influencer outreach tactics won’t cost you a dime, you do need to let influencers know there’s something in it for them, too.

Once you have all the basics nailed down, here are four ways to leverage influencer marketing to generate and convert more leads:

 

  1. Build a community of influencers

The more influencers you bring together as part of your network, the better the reach and impact of your outreach efforts potentially become. Having an entire community of influencers to work with means better visibility and deeper engagement, even if a particular influencer has a relatively smaller audience size or a narrower focus.

Maintaining an extensive network of influencers also means you’ll be able to mix and match different influencer types to find the best combination that works for you. Think of it as diversifying your portfolio of influencer marketing assets, so that you won’t end up putting all your fresh leads creation eggs in one basket.

 

  1. Tailor content aimed at your influencers

In B2B content marketing, the classic content strategy is to put out informative, actionable content assets mapped to the target buyers’ pain points and stage in the purchase cycle. But content intended for B2B audiences typically doesn’t always match what influencers are looking for.

That’s why it’s also important for you to create content not only for your target decision-makers but for the influencers you want to reach out to as well. Influencers actively share content they find useful with their network. Just one well-placed mention from an influencer can take your fresh leads creation efforts to a whole new level.

 

  1. Make it about sharing and shareability

Speaking of sharing, one crucial area in influencer marketing is shareable content. As we’ve seen above, if you’re able to produce content that resonates with an influencer, then there’s a strong chance that particular influencer will feel compelled to share it. It’s crucial that you publish not only outstanding content but irresistibly shareable pieces as well.

They say that sharing is the currency of engagement in influencer marketing, so you also need to develop a “culture of sharing”. You need to encourage content sharing both internally within your organization and externally among your followers and customers.

 

  1. Collaborate with your influencers

One way to make your outreach mutually beneficial to you and your target influencers is through exploring opportunities for collaboration. Remember that part about offering something of value in exchange for your influencer’s help? Working together in a campaign or project can sometimes be enough to bring an interested influencer into your fold.

There are lots of strategies to do this: ask your influencer’s inputs for a blog post that rounds up expert advice on a topic, interview an influencer as a guest on a podcast episode, or let your influencer co-host a webinar on your site.

Cultivating relationships with influencers can help accelerate your fresh leads creation activities, but it doesn’t mean results are going to improve overnight. Influencer marketing takes time. But, with the right approach, the time you spend is going to be worth it.

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How to Launch Opt-in Campaigns with Marketing Managers Email Lists

posted by Margaret Spencer on September 8, 2017

Carrying out campaigns with marketing managers email lists can be a difficult feat to accomplish. For one thing, marketing managers are constantly being bombarded with content, promotions, and offers that catching their attention even for a split second is almost impossible. They’re also intimately familiar with the bag of tricks their fellow marketers use that […]

Posted in B2B Contact Database | b2b contact leads database | b2b contact list | B2B Mailing Lists | Business Contact List | business directory database | Contact Database | Contact Database | Contact Database Provider | Contact Lists | Custom list | data profiling with no comment


4 Tips to Better Gauge the ROI of Your Custom Targeted Database

posted by Margaret Spencer on September 2, 2017

In a previous post, we took a look at five key metrics to gauge your list’s performance and effectiveness. But we left out one crucial KPI that you should always be keeping track of: the ROI that your list generates. As we’ll see below, measuring exactly how much return a Custom Targeted Database brings to […]

Posted in B2B Contact Database | b2b contact leads database | Business | business directory database | Contact Database Provider | E-mail marketing services | Email List Provider | marketing | sales with no comment


5 Metrics to Measure the Health of Your B2B Contact List

posted by Margaret Spencer on August 31, 2017

You can’t manage what you don’t measure. That’s according to an old business adage that’s still relevant in marketing today, especially now that marketers are drowning in an ocean of metrics and KPIs that let them know what works and what doesn’t. So what numbers should you be keeping track of to get a feel […]

Posted in B2B Appointment Setting | B2B Contact Database | b2b contact leads database | b2b contact list | B2B Mailing Lists | Business | marketing | sales with no comment


A 5-Point Data Hygiene Plan for Your B2B Contact Leads Database

posted by Margaret Spencer on August 26, 2017

You may not know it, but you’re wasting at least 12% of revenues due to bad marketing data. That’s according to a review from Econsultancy that says bad data tend to directly impact profitability in as much as 88% of companies. That’s why proper data hygiene is as important as ever, since practically every marketer […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Business Contact Database | E-mail marketing services | Emailing List Provider | marketing | sales with no comment


The 5 Cases Where It’s Okay to Buy a B2B Contact Database

posted by Margaret Spencer on August 25, 2017

If you go around asking whether to buy a B2B contact database, chances are you’d soon end up being chastised for simply just thinking about it. This is a little unfortunate, since a bought list sometimes makes more business sense. In fact, there are specific cases where buying a list can potentially bring you better […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Business Contact List | Business Email List | Contact Database | Contact Database Provider | contact leads database | contact list | e-mail marketing | E-mail marketing services | Email List Provider | Mailing List Provider | marketing | sales | Telemarketing List with no comment


Is Your B2B Contact Leads Database Ready for the AI Revolution?

posted by Margaret Spencer on August 16, 2017

One of the main takeaways from Salesforce’s 2017 STATE of MARKETING report  is that investments in AI has outpaced spending in other marketing tech areas. B2B marketers are adopting AI technologies ranging from predictive lead scoring to chatbots in droves. But before you get caught up in the hype, there’s one thing you need to […]

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Run These 6 Data Hygiene Checks On Your B2B Email Lists Before Your Next Campaign

posted by Margaret Spencer on July 21, 2017

Whether it’s B2C or B2B, email marketing has always been an excellent approach to nurture prospects, convert sales-ready leads, and solicit repeat and referral business. However, in order to be effective, your contact list requires a solid foundation. And whether you’re employing bought or home-grown data, doing hygiene checks on your email lists is crucial […]

Posted in B2B Contact Database | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business email database | Business Email List | business email lists | Business List | Contact Database | Contact Database | contact database for email marketing | contact list | Contact Lists | data cleansing | data tips | Database | E-Mail Lists | e-mail marketing | email database list | email lists for lead generation | Email Marketing List | lead acquisition | Lead Generation | Leads Database | marketing | Marketing Tips | Record Lists | Sales Leads Database with no comment


3 Reasons Why Savvy B2B Marketers Do Email Marketing With Purchased Contact Lists

posted by Margaret Spencer on July 20, 2017

When handled correctly, you can take advantage of purchased contact lists to its full potential. That is why savvy B2B marketers include purchased contact lists in their must-haves especially when running email marketing campaigns. Here are three reasons why they just love to do so. It lets you kick-start your email campaign right away. Inbound […]

Posted in B2B Contact Database | B2B Leads | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business email database | Business Email List | business email lists | Business List | Contact Database | Contact Database | contact database for email marketing | contact list | Contact Lists | Custom list | Database | E-Mail Lists | e-mail marketing | email database list | email lists for lead generation | Email Marketing List | lead acquisition | Lead Generation | marketing | Marketing Tips | sales with no comment


Sending To Your Bought B2B Contact List Like A Boss

posted by Margaret Spencer on July 17, 2017

  Developing your B2B contact database in a short amount of time or even overnight isn’t so impossible! How? You can’t go wrong in buying a B2B contact list! However, some  business owners are reluctant to use bought data. They view sending to a contact list as risky. But that should not be the matter […]

Posted in B2B Contact Database | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | Business List | Contact Database | Contact Database | contact list | Contact Lists | Data Records | data tips | Database | lead acquisition | Lead Generation | marketing | marketing ability | marketing automation | Marketing List | Marketing Tips | sales with no comment


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