4 Things to Do Right After You Buy a Contact Database

Things to Do Right After You Buy a Contact DatabaseSo you’ve got yourself a new contact list. Now what? Bought lists help you reach your growth targets faster—that is, if you’re able to set it up the right way. Today’s post goes over four steps you should follow right after you buy a contact database. These activities ensure that your list works as expected or, even better, exceed your targets.

In a previous post, we talked about the five situations where it’s okay to buy a contact database:

  • Your solution solves a real pain point or problem.
  • You’ve clearly identified your target prospects.
  • You’re targeting a high turnover industry.
  • You don’t have the resources to build a list at scale.
  • You’re expected to deliver results in the near-term.

If it makes sense for you to buy a contact database and you’ve invested in one already, then there’s a few things you need to straighten out first before using your list right out of the box.


1. Clean the bought list thoroughly first

Even though your list may come from a reputable database provider, you can’t take any chances when it comes to data quality. That’s why you need to thoroughly scrub and validate your bought list before putting it to use.

  • Scrub invalid addresses, spam traps, and distribution email addresses
  • Remove (hard) bounced addresses
  • Verify and update records

List cleaning tends to take up time and resources, so it might be a better option to let a third-party data cleaning services company do it for you.


2. Build your sender identity and reputation

To improve email deliverability, you need to convince both your recipients and ISPs that you’re someone they can trust. The idea is to let them know there’s a real person behind the email and that you’re really who you say you are.

  • Personalize your sender name
  • Use SPF, DKIM, and DMARC tools
  • Try out sender score and certification services
  • Warm up a new IP or use a dedicated sending IP

Using a bought list means you’re likely reaching out to most of the contacts for the first time. This underscores the importance of building your identity and reputation.


3. Ask contacts if they want to stick around

Most list vendors tout their products as opt-in, permission-based, or anti-spam-compliant. But, unless you’re deeply familiar with their data collection and QA practices, it’s better to err on the side of caution and carry out a double opt-in campaign, where you ask contacts for permission.

Here’s a quick rundown of how to run a double opt-in campaign after you buy a contact database:

  • Do a thorough data scrub (see step 1)
  • Prepare your free (value) offer
  • Craft an opt-in confirmation email
  • Build the landing page
  • Re-confirm with a thank you email

It’s okay if you encounter a lot of unsubscribes after your double opt-in campaign. Aside from staying compliant, this is one way of cleaning your list for better deliverability and engagement.


4. Reach out, engage, and respond

Bought lists translate to cold outreach. But that doesn’t mean your first interaction with the contacts should be icy, too. In order to maximize response and/or conversions, be sure to:

  • Personalize your cold emails beyond ‘Hi [FirstName]’
  • Segment your list according to buyer personas
  • Offer educational content (whitepapers, webinars, articles, etc.) related to the contact’s job title or industry
  • Start a nurturing campaign with follow-ups and multi-touch cadence

These best practices should help you avoid getting the cold shoulder from your cold prospects.



When you buy a contact database, you need to put a few things in place before using it in your campaign. Keep these four steps in mind as you start growing your pipeline.

4 Ways to Use Influencer Marketing for Faster Fresh Leads Creation

4 Ways to Use Influencer Marketing for Faster Fresh Leads Creation


It sometimes pays to stand on the shoulders of giants to extend your marketing messages’ reach and impact. That’s why influencer marketing is an ideal strategy for speeding up fresh leads creation and conversion. Influencers can help you connect with a larger audience or reach deeper levels of engagement which you’d most likely have a hard time achieving on your own.

It’s quite clear that influencer marketing works. There’s a ton of research that show leveraging the power of influencers does make a huge difference across marketing activities. Social influencers, for example, have been shown to boost traffic by up to 6 times and improve conversions by more than 100%. As a result, around 75% of marketers swear by influencer marketing when it comes to fresh leads creation and building customer loyalty.

In a nutshell, influencer marketing focuses on reaching out to people that your target marketing audience trusts and pays attention to. It starts with identifying the most relevant personalities in your industry or niche. Then, you should narrow down the types of influencers to target (e.g., thought leaders, industry insiders, celebrities, etc.), so that the help you’re getting aligns with your lead generation goals. Lastly, you need to have something to offer in exchange for influencers’ favor. Although most influencer outreach tactics won’t cost you a dime, you do need to let influencers know there’s something in it for them, too.

Once you have all the basics nailed down, here are four ways to leverage influencer marketing to generate and convert more leads:


  1. Build a community of influencers

The more influencers you bring together as part of your network, the better the reach and impact of your outreach efforts potentially become. Having an entire community of influencers to work with means better visibility and deeper engagement, even if a particular influencer has a relatively smaller audience size or a narrower focus.

Maintaining an extensive network of influencers also means you’ll be able to mix and match different influencer types to find the best combination that works for you. Think of it as diversifying your portfolio of influencer marketing assets, so that you won’t end up putting all your fresh leads creation eggs in one basket.


  1. Tailor content aimed at your influencers

In B2B content marketing, the classic content strategy is to put out informative, actionable content assets mapped to the target buyers’ pain points and stage in the purchase cycle. But content intended for B2B audiences typically doesn’t always match what influencers are looking for.

That’s why it’s also important for you to create content not only for your target decision-makers but for the influencers you want to reach out to as well. Influencers actively share content they find useful with their network. Just one well-placed mention from an influencer can take your fresh leads creation efforts to a whole new level.


  1. Make it about sharing and shareability

Speaking of sharing, one crucial area in influencer marketing is shareable content. As we’ve seen above, if you’re able to produce content that resonates with an influencer, then there’s a strong chance that particular influencer will feel compelled to share it. It’s crucial that you publish not only outstanding content but irresistibly shareable pieces as well.

They say that sharing is the currency of engagement in influencer marketing, so you also need to develop a “culture of sharing”. You need to encourage content sharing both internally within your organization and externally among your followers and customers.


  1. Collaborate with your influencers

One way to make your outreach mutually beneficial to you and your target influencers is through exploring opportunities for collaboration. Remember that part about offering something of value in exchange for your influencer’s help? Working together in a campaign or project can sometimes be enough to bring an interested influencer into your fold.

There are lots of strategies to do this: ask your influencer’s inputs for a blog post that rounds up expert advice on a topic, interview an influencer as a guest on a podcast episode, or let your influencer co-host a webinar on your site.

Cultivating relationships with influencers can help accelerate your fresh leads creation activities, but it doesn’t mean results are going to improve overnight. Influencer marketing takes time. But, with the right approach, the time you spend is going to be worth it.

How to Launch Opt-in Campaigns with Marketing Managers Email Lists

How to Launch Opt-in Campaigns with Marketing Managers Email ListsCarrying out campaigns with marketing managers email lists can be a difficult feat to accomplish. For one thing, marketing managers are constantly being bombarded with content, promotions, and offers that catching their attention even for a split second is almost impossible. They’re also intimately familiar with the bag of tricks their fellow marketers use that it’s going to take a pretty unique and compelling material just to register as a blip on their radar.

And these obstacles can turn into roadblocks when you’re working with marketing managers email lists that contain contacts acquired through implicit opt-in. Marketo says an implicit single opt-in happens when someone submits their contact details on a website or to an individual (typically in order to download content or to register for an event) and the info gets stored in a database without the contact’s express consent.

Implicit opt-in is a favorite tactic among B2B marketers because it lets them grow email lists quickly, although this approach doesn’t come without its drawbacks. If a subscriber doesn’t realize or remember opting into your email marketing list, the contact has every right to mark your emails as spam. Once those spam complaints start piling up, you run the risk of ending up on an ISP’s blacklist. That’s why, in a previous entry on collecting email contacts at tradeshows, we emphasize the need to verify every prospect’s permission.

That’s because not everyone who provides their email address to download your whitepaper wants to receive your email newsletters and promotions. Similarly, not all event attendees who hand you their business card are looking forward to starting an email correspondence. In fact, only a small percentage of contacts in a single opt-in list will actually want to remain as subscribers. The challenge then is finding out which contacts are really interested.

One effective solution is to launch an email opt-in (or re-opt-in) campaign. An opt-in campaign gives contacts in an existing email list a chance to confirm their subscription. It’s a way to remove uninterested (and most likely unfit) contacts from your marketing managers email lists, while retaining those subscribers who unequivocally gave you their permission. The end result will be a smaller but more relevant list of email contacts.

Running an opt-in campaign, however, goes beyond simply sending out subscription confirmation emails. It requires a great deal of planning and preparation, and usually follows the below steps:


  1. Do a thorough data scrub

As with any other email marketing initiative, opt-in campaigns require accurate and clean lists. So, before proceeding any further, you need to do a thorough data scrub on your marketing managers email lists for best results.

Find a good database scrubber and run it on your list a couple of times. You don’t want hard bounces and invalid emails dragging deliverability down.


  1. Prepare and polish your free offer

Whitepapers and case studies still remain the most effective offers for attracting and converting new subscribers. In fact, a DemandGen survey finds that among B2B buyers, 8% consult whitepapers, 73% request case studies, and 67% attend webinars.

Your free offer answers the question every potential subscriber asks herself: “What’s in it for me?” So, you need to make it convincing. Make sure that your offer isn’t only something that contacts will be interested in but is also content that prospects can benefit from.


  1. Create an opt-in confirmation email

Now, it’s time for you to put your thinking cap on and start writing the opt-in confirmation email. The main goal behind opt-in confirmation is to determine whether or not contacts really want to be part of your marketing managers email lists.

Leverage your free offer (see #2) to give your target contacts a good reason to sign up. Instead of directly asking recipients to confirm their subscription, gauge their interest first by delivering your free offer.


  1. Build the landing page

The offer’s landing page is where the first part of the opt-in process happens. The landing page signup form should ask contacts to enter their first name, last name, and email address—nothing more. Keep in mind that, in general, the more fields you put on a landing page, the lower the conversion rate.

In order for contacts to explicitly opt in, the landing page should include a checkbox that reads “I want to receive news and updates” (or something like that). In some countries, it’s mandatory to leave this checkbox unchecked by default.


  1. Re-confirm their opt-in with a thank you email

After a contact submits the form and confirms her subscription, the contact is directed to a thank you page that indicates that a thank you email has been sent to the given email address.

The thank you email includes a link or a button that the contact needs to click in order to confirm her subscription. Contacts who do so should remain on your marketing managers email lists, while those who don’t should be removed.

We’ve just outlined the basic steps of a double opt-in process. When done right, double opt-ins lead to a more accurate and more compliant email contact list. But more importantly, this process helps purge your list of uninterested contacts, keeping only those who’ll engage with your future campaigns.

4 Tips to Better Gauge the ROI of Your Custom Targeted Database

4 Tips to Better Gauge the ROI of Your Custom Targeted DatabaseIn a previous post, we took a look at five key metrics to gauge your list’s performance and effectiveness. But we left out one crucial KPI that you should always be keeping track of: the ROI that your list generates. As we’ll see below, measuring exactly how much return a Custom Targeted Database brings to the table can become a little challenging. That’s why we’re setting aside this entire entry to help you get started with this critical marketing yardstick.

It’s typically hard to correctly determine the ROI of most custom target lists since they’re mostly used for top-of-funnel activities. This means that, by the time a lead becomes a customer, the touch points associated with the contact list that contributed to the sale are often difficult to trace since they took place at earlier stages in the process.

To get around this, the following tips can help you reliably measure how much revenue your custom targeted database helped generate:


  1. Know exactly where contacts come from.

In order to accurately gauge ROI, you need to find out where every contact that becomes part of your list originated from. Did a lead come from organic sources? Which paid source did a particular database record pass through before entering your funnel?

For your custom targeted database, this means having separate fields that report where and how you got the contact information.


  1. Refine your sales funnel stages.

There’s a surprising statistic from MarketingSherpa being thrown around that claims 68% of marketers haven’t yet identified their sales funnel. If you happen to be part of this group, you need to define and refine the stages in your sales funnel right now.

What are the steps a prospect goes through before being deemed sales-ready? What actions constitute a conversion in each of these steps?


  1. Track and score leads throughout your funnel.

Once you’ve established the precise steps that a prospect has to go through in order to turn into an opportunity, you now need to assign points that indicate how sales-qualified that particular lead is.

This is called lead scoring and is a crucial component of accurately measuring marketing ROI. Points are assigned based on the lead’s attributes (demographic and firmographic details) and their actions (interest and intent).


  1. Match closed deals with past touch points.

Now that you’ve got contact source information and lead scores recorded in your custom targeted database, it’s time to take a look at the data for deal closes. These closes should be tied back to the series of touch points that preceded the deal.

Marketingprofs says there are four categories of closes based on source and nurture history. It’s important that you identify the right classification for a particular deal, so that credit and attribution can be correctly given.

You can now start reliably measuring the ROI of custom target lists with these four tips in mind. The main idea is that your custom targeted database does contribute to the revenues your marketing and sales processes generate, provided that you’re using it correctly in your campaigns.

5 Metrics to Measure the Health of Your B2B Contact List

B2B Contact List

You can’t manage what you don’t measure. That’s according to an old business adage that’s still relevant in marketing today, especially now that marketers are drowning in an ocean of metrics and KPIs that let them know what works and what doesn’t. So what numbers should you be keeping track of to get a feel for how your B2B contact list is performing?

As you may know all too well already, everything in B2B marketing starts with your list. That’s why you need to keep this critical campaign component firing on all four cylinders. To find out whether your B2B contact leads database is really up to the task, here are the five key metrics you should always be monitoring:


  1. Inbox Placement Rates and Delivery Rates

Inbox placement rates (IPRs) and delivery rates are two distinct metrics that measure email deliverability, although they’re often incorrectly used interchangeably. Delivery rates count the number of emails sent that didn’t bounce, while IPRs only consider emails that actually made it into the recipients’ inbox.

These two numbers can indicate the overall health of your B2B contact list. Low IPRs and delivery rates are often taken as signs that a list probably needs some scrubbing and updating. Recent research from Return Path reports that average global inbox placement rates hover around 80%.


  1. Hard Bounces

Bounce rates refer to the percentage of total emails that were not delivered. Soft bounces happen when emails get rejected from the recipient’s server because of a full inbox. Hard bounces, on the other hand, take place when emails are not delivered because of invalid email addresses.

You want to keep an eye on hard bounce rates, since ISPs and mail providers view high levels of hard bounces as a sign of spammy behavior. To help minimize hard bounces, regularly scrub your B2B contact list for invalid or non-existent email addresses.


  1. Unengaged Subscribers

Unengaged subscribers are inactive contacts in your list that have yet to promptly opt out. These are subscribers who remain on your B2B contact leads database but haven’t opened or responded to your emails in a while.

Sending emails to unengaged subscribers can harm email deliverability, since doing this tends to trigger spam alerts in most ISPs. So, manage inactive subscribers with a reengagement campaign or by removing them from your B2B contact list altogether.


  1. List Churn Rate

List churn rate or attrition rate is the proportion of subscribers that either opt out or drop out of your list in a given period. Factors like the number of opt-outs, hard bounces, spam complaints, and subscriber inactivity are the main drivers behind list churn rates.

List churn tells you how fast your B2B contact leads database is shrinking. That’s why you need to acquire new contacts at a rate that exceeds the churn rate in order to grow your list. GetResponse estimates average annual list churn rates to be around 25%-30%.


  1. Spam Complaints/Reports

Every time a recipient marks your email as spam, you’re racking up spam complaints under your sender record. Once the number of spam complaints exceeds a given threshold, mailbox providers automatically classify your emails as junk. According to data from MailChimp, average spam complaint rates can vary from 0.01% to 0.04%, depending on the industry.

While spam complaints tend to reflect the quality of your email messages, they can also give you an idea about the quality of your B2B contact list. Email lists sometimes contain spam traps, which are email addresses created by mailbox providers to catch spammers red-handed. Clearly, it’s important that you find and remove this type of address from your B2B contacts leads database to help reduce the risk of incurring spam complaints.

Now, you know the crucial set of numbers that help you accurately gauge your contact list’s performance. To gain sharper insights on your B2B contact list, don’t just passively measure these metrics against industry benchmarks. Also actively run tests designed to optimize your database on a regular basis.

A 5-Point Data Hygiene Plan for Your B2B Contact Leads Database

A 5-Point Data Hygiene Plan for Your B2B Contact Leads DatabaseYou may not know it, but you’re wasting at least 12% of revenues due to bad marketing data. That’s according to a review from Econsultancy that says bad data tend to directly impact profitability in as much as 88% of companies.

That’s why proper data hygiene is as important as ever, since practically every marketer today makes decisions based on insights extracted from the data sitting in their CRM or prospect lists. In today’s post, we’ll go over the five key points you need to carefully consider in order to come up with an actionable data hygiene plan for your B2B contact leads database.


  1. Develop a thorough data maintenance routine.

Inaccurate data occupies just one segment    in the Venn diagram of bad data. There are other data quality issues—such as missing data, inconsistent data, duplicate data, and unsynchronized data—that you also have to watch out for.

So, you need data maintenance initiatives that both prevent and fix data quality issues at different stages of your data life cycle—from data collection all the way to data removal.


  1. Remove data barriers and silos.

In a typical B2B organization, it’s not uncommon to find multiple instances of the same piece of prospect data housed in separate locations (e.g., marketing automation platform for marketing and CRM database for sales). This increases the possibility of having unsynchronized, inconsistent, and misaligned information used by different teams.

A good data hygiene plan also needs to take into account potential barriers to the free flow of data across users, teams, and departments. There should only be one version of a piece of prospect information at any given time.


  1. Supplement manual with automated processes.

For best results, data hygiene should be carried out with the right mix of manual and automated data cleansing methods. While tools like AI and machine learning have now streamlined data hygiene tasks, there’s still a clear need to keep humans in the loop.

Take, for example, data deduplication. Most commercial data scrubbing packages come shipped with powerful deduplication capabilities, which are especially helpful for scrubbing a large B2B contact leads database. But the deduplication process still requires human input to correctly identify which redundant records to keep and which ones to discard.


  1. Rethink your entire data quality approach.

Another key point that your data hygiene action plan needs to address is to make data quality everyone’s concern. While you need to define clear roles and assign specific tasks for maintaining data quality, it’s equally important to make sure everybody’s onboard.

Also, keep in mind that you can’t manage what you can’t measure, so you need to choose a relevant set of KPIs and benchmarks to gauge how well your data hygiene initiatives are performing.


  1. Know when and how to look for expert help.

In some cases, outsourcing part of your data hygiene program to a data quality solutions provider is a more practical option than doing it yourself. For instance, enriching your prospect data for improved segmentation is best done with a third-party data provider, since doing this in-house can take up time and resources which could be better spent elsewhere.

So, take stock of your current data hygiene capabilities, and let a reputable data quality solutions provider handle those activities that you’d have a hard time carrying out in-house.

Now that you’ve nailed down what a data hygiene action plan should contain, it’s time for you to flesh out concrete ideas for maintaining data quality. Use these five points as guidelines, and be sure to track, test, and tweak your strategy.

The 5 Cases Where It’s Okay to Buy a B2B Contact Database

buy b2b contact databaseIf you go around asking whether to buy a B2B contact database, chances are you’d soon end up being chastised for simply just thinking about it. This is a little unfortunate, since a bought list sometimes makes more business sense. In fact, there are specific cases where buying a list can potentially bring you better results than taking the organic route.

The main reason why a lot of marketers advise against buying B2B contact databases is that people tend to use purchased lists for spamming contacts. While this is a valid point, the truth is that it still boils down to how you use a bought list that determines whether you’re engaging in spammy activities. So with that aside, here are five situations where it’s really okay for you to buy a B2B contact list:


Case 1:  Your solution solves a real pain point.

Early-stage investor and serial entrepreneur Jason Lemkin raises this very interesting idea. If you can solve a real pain point, outbound marketing will always work for you.

The same can be said about using a bought prospect list in your campaigns. When your solution fixes an urgent issue or fulfills a pressing need that your target buyers are experiencing right now, why wait for leads to naturally start trickling into your funnel? Why not reach out to them and deliver value right away?


Case 2:  You’ve clearly identified your target prospects.

In an eye-opening post, creative strategist Jake Jorgovan shares the story behind his cold email campaign that landed him a consulting project with a bunch of new customers including some Fortune 500 clients.

Among the key points he mentions is that he was only able to build a cold email list after knowing exactly who the target audience was. So, instead of sending generic templates, he came up with relevant, compelling email messages that cold prospects were interested in.


Case 3:  You’re targeting a high-turnover industry.

It’s no secret that marketing data has an expiration date. MarketingSherpa places the average rate of database decay at about 2.1% per month or around 22.5% each year. For some industries, this can reach as high as 6.1% every month.

So if you’re targeting decision-makers in an industry where people tend to change job titles or move to new locations relatively frequently, one way to keep up is through using bought contact databases from a reputable list vendor.


Case 4:  You don’t have the resources to build a list at scale.

Aside from the time investment required to help your B2B list reach critical mass, organically growing your database also needs tons of effort and the right kind of expertise.

That’s why, if you’re unable to make all these necessary commitments, buying a contact list is a more viable option. What you’re paying for when you buy B2B contact database goes beyond list records. You’re putting resources where they’re needed the most.


Case 5:  You’re expected to deliver results in the near-term.

Let’s say your revenue goal for this quarter is $300,000, the average deal size is $10,000, and your sales cycle is around two weeks. That means you need to close 30 deals. At a close rate of 5%, you need to generate at least 600 new leads by the first half of the quarter to reach your targets.

While we’ve played around with figures in our hypothetical scenario above, the main point is that hitting sales targets is still pretty much a numbers game. In most industries, B2B conversion rates (lead-to-opportunity and opportunity-to-close rates) simply aren’t in your favor, so you need to start out with a large number of relevant prospects to get any meaningful results further down the funnel.

If you find yourself in any of the above situations, then by all means start looking for a trusted list vendor right now. Don’t pay too much attention to people who think they know what’s good for your campaign. Instead, let your solution, audience, industry, capabilities, and objectives decide whether you should buy a B2B contact database.

Is Your B2B Contact Leads Database Ready for the AI Revolution?

Is Your B2B Contact/Leads Database Ready for the AI RevolutionOne of the main takeaways from Salesforce’s 2017 STATE of MARKETING report  is that investments in AI has outpaced spending in other marketing tech areas. B2B marketers are adopting AI technologies ranging from predictive lead scoring to chatbots in droves. But before you get caught up in the hype, there’s one thing you need to nail down before you start applying AI into your marketing processes: Is your B2B contact leads database ready for AI at all?

To answer this, we first need to separate the reality and the publicity behind AI’s capabilities in B2B marketing today. MarTech Advisor points to four key areas where B2B marketers can realistically expect AI to lend them a helping hand:

  • Scoring and ranking leads.
  • Segmentation and content personalization
  • Discovering and implementing Marketing automation strategies
  • Sales enablement and acceleration

At its present development stage, the best that AI technology can do is allow you to carry out the tasks in each of the above activities more efficiently. While some aspects of AI can uncover prospect behavior invisible to the unaided human B2B marketer, the reality is that AI remains just a tool, and tools are only as effective as the persons and processes using them.

So if you think AI has a place in your marketing toolkit, you first need to take a good look at your B2B contact leads database.

Like everything else in marketing, AI depends on good data. The data currently sitting in your CRM and datasets you’re about to collect need to meet some basic requirements before starting AI-enabled campaigns. In an interesting video series, Brandon Rohrer at Microsoft Azzure thinks of data science and AI as a lot like making pizza: the better the ingredients (your data), the better the final product (marketing insights).

There are four qualities that any dataset must satisfy to be ready for AI and data science:

  1. Relevant: Do the fields and records in your B2B contact leads database help you answer the questions you’re exploring? For example, which lead attributes in your CRM influence the likelihood that a prospect turns into a customer within the next quarter?
  2. Accurate: How reliable are the models/profiles generated from your marketing database? Do the records contain incorrect, outdated, redundant, or invalid entries?
  3. Connected: Are there significant gaps in your marketing data? What percentage of records contain empty fields?
  4. Sufficient: Do you have enough records to build robust AI models?

While each of the above criteria is important, we need to carefully consider sufficiency. AI requires data–lots of data. The algorithms that power most AI applications run on vast amounts of examples in their training set. In general, the more examples you use to train an AI algorithm, the more accurate the resulting model gets.

So before you think about applying AI in marketing, you first have to bring your contact leads database up to snuff.  Use the previous ideas as your guidelines and maximize the power of artificial intelligence.

Run These 6 Data Hygiene Checks On Your B2B Email Lists Before Your Next Campaign

Run These 6 Data Hygiene Checks On Your B2B Email Lists Before Your Next Campaign

Whether it’s B2C or B2B, email marketing has always been an excellent approach to nurture prospects, convert sales-ready leads, and solicit repeat and referral business. However, in order to be effective, your contact list requires a solid foundation. And whether you’re employing bought or home-grown data, doing hygiene checks on your email lists is crucial to boosting your ROI.

So what does it mean to run a data hygiene check on your B2B email lists?

Your contact database is brimming with data and insights into your potential clientele. However, if that data contains errors and inaccuracies, your sales and marketing initiatives are going to bear the brunt of the nasty side effects of having bad data on your list. Routinely running data hygiene checks guarantees that every piece of information in your contact database is as reliable and actionable as possible. Having meticulously-maintained and robust data is critical for running targeted and effective email marketing campaigns.

The following are the common types of dirty data that might be lurking in your B2B email lists.

  • Inaccurate data – These are those records that have typographical errors.
  • Duplications — These are separate records belonging to the same contact.
  • Dead accounts — These are those email addresses that were once actively used by their owners but have now become inactive.
  • Spam traps – These are those email addresses that are in circulation to help single out spammers who add addresses to their email lists without consent. They often find their way into authentic email lists.

To remove these kinds of data from your B2B email lists, you need to run these six crucial steps in maintaining good data hygiene:

  1. Data Scrubbing – This refers to finding and handling data entry and basic parsing errors.
  2. De-duplication and Records Matching – This refers to detecting and removing duplicate records as well as combining records incorrectly classified as separate.
  3. Recovering/Appending Missing Data & Values – This refers to managing records with incomplete data by using an intelligent algorithm.
  4. Data Migration & Merging – This refers to migrating or integrating a marketing database into another format or storage.
  5. Standardization & Normalization – This refers to checking the consistency and comparability of various pieces of data in the database.
  6. Data Verification – This refers to validating and verifying information on the database through phone, email, and online research.

Know that dirty data is something that you can absolutely do without. They can give you a bad rep by damaging your sender score and it could get a lot worst with your IP getting blocked or being blacklisted by your email provider. That’s why doing data hygiene checks routinely should be a part of your campaign process. It’s a good push toward reducing bounce rates and improving email deliverability and conversion rates.

3 Reasons Why Savvy B2B Marketers Do Email Marketing With Purchased Contact Lists

Why Savvy B2B Marketers Do Email Marketing With Purchased Contact Lists

When handled correctly, you can take advantage of purchased contact lists to its full potential. That is why savvy B2B marketers include purchased contact lists in their must-haves especially when running email marketing campaigns. Here are three reasons why they just love to do so.

  1. It lets you kick-start your email campaign right away.
    Inbound marketing has its share of boon and bane. Sure. It’s a potent marketing technique that you should have. However, you can’t deny the fact that it takes a considerable amount of time. Time is precious so why be solely dependent on a strategy that eats it up? Fortunately, getting hold of purchased contact lists eradicates this as it gives you the upper hand in your lead generation.
  1. It fills your sales funnel right there and then and expands your contact database overnight.
    When you depend on inbound approaches alone, Your marketing team isn’t the only one that will bear the brunt. It can become an obstacle for your business growth as numbers tank and sales become sluggish. If that’s not a nightmare scenario for you, I don’t know what is. But if push comes to shove and you opt to send emails using purchased contact lists, filling up that funnel is easily within your reach. In other words, with a bought contact list, you can expedite sales-ready leads for conversion.
    Aside from virtually letting you expand your database overnight, using purchased contact lists in your email marketing basically opens up new horizons for you and put you in front of boundless business opportunities. So whenever you need a push in your lead generation efforts, don’t hesitate to make a purchase!
  1. You can use it to convert cold contact into warm leads.
    Some of you might be thinking that emailing to purchased contact lists is a little risky since the contacts haven’t opted in. But of course! They haven’t opted. Yet! Using these contact lists in your B2B email marketing enables you to convert cold contacts to warm, consent-based leads. You can, therefore, make these leads part of your sales and marketing campaigns. After this, it’ll be all about employing lead nurturing strategies and conversion.

In the right hands, purchased contact lists are great tools for building and growing the sales pipeline. That’s why savvy marketers use bought email lists because: it frees up their time to focus on more important things; it lets them fill up their funnel with ready-to-contact prospects practically overnight; and finally, it allows them to nurture and convert the right kind of leads. So, go find a B2B contact list provider that gives you more bang for your buck. Look for a vendor that manually verifies each list record, so that your email campaigns get better deliverability, response, and conversions.