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Here’s How You Maintain Your Email Database for Better Deliverability

posted by Margaret Spencer on February 19, 2016

Email Database isn’t easy to run when you don’t know where to start. Learn more about email database in this post.

How to maintain your Email Database and contact list for better email deliverability.

Most of the B2B companies center their time and effort in building their email database – because they should. But it will never be enough just to build an email database– you also need to maintain it. This means:

  1. Letting B2B prospects manage their preferences (or opt-out if they wish), and
  2. Consistently cleaning and cutting off inactive B2B prospects.

Email Database Providers

One of the best ways to utilize your email database – and at the same time establish trust with your B2B prospects – is to make them to take control of the email messages they receive.

By rule, you have to make B2B prospects to opt-out. Most of the opt-out forms are pretty eccentric: you ask an email subscriber to enter his email address — if it’s not pre-populated — and of course, his cause for leaving. As a B2B marketer, watching a B2B prospects walk out the door, wouldn’t it be better to give him one last chance to stay in the website? What if you could give a few email subscription-frequency choices in a human or give at least free 100 leads, and a friendly tone that lets him know you care about his needs?

This is the time you can go even further and further (and often reduce opt-outs) by having a subscription center on your website. When B2B prospects hit “manage my own email preferences” or “unsubscribe,” they will be routed to the center and will be given the option of changing their email communication preferences or the time which they receive your B2B emails. Maybe, just maybe, they would still like you and don’t really want to gash you — they just want to see a little less from you.

In your email subscription center, offer your B2B prospects options such as:

  • An email database of all present subscriptions.
  • The ability to customize email preferences.
  • A Notification Option. For B2B prospects having on a vacation, or who simply need a break from the information stream, offer the power to stop for a certain period of time. This option can help decrease your unsubscribe numbers.
  • The Option to “opt-down.” Opting down allows B2B prospects subscribers to receive fewer — but not zero — emails.

Scrub Inactive B2B prospects

Do you have an intuition that a lot of your B2B prospects have emotionally opted out? The ContactDB on Email List Providers and Performance study found that most B2B marketers are pretty sure an important percentage of their B2B prospects have gone inactive — neither opening email, reading it, nor bothering to unsubscribe.

Our question includes, “On what percentage of your email database do you consider inactive?” and the most generic answer was 27-52%, with more than 21% of respondents saying 53-65%. To add up, the top performers — those who tend to be the experience B2B emailers— were even more cynical about the average level of engagement of B2B people in their email database.

If you can determine your inactive B2B prospects and then remove them.  This kind of email database maintenance is needed to ensure that your B2B email marketing is engaging B2B clients and business partners.

So how do your Business do this?  

The best method is to send a business email (or a series of emails) to B2B prospects that have not opened, clicked, shared, or converted for a while. In each B2B message, give them the option to remain on the email database or walk out. Once you’ve sent your final email in the stream, go ahead and remove those who haven’t replied. They’re dead anyway, after all.

Posted in B2B Contact Database | B2B Leads | business email database | Contact Database | data cleansing | email database list | Marketing Tips with no comment


Better Use of Contact Database in Overcoming Marketing Challenges

posted by Margaret Spencer on February 15, 2016

There are many organizations that acquire and cross-sell did not end well with the results. Traditional marketing media are super expensive, and modern marketing media are starting to underperform. There are many problems that these organizations encounter from the quality of their business prospect and customer data, and also lack of marketing channel options. The […]

Posted in B2B Contact Database | Business Advice | Business Contact List | Contact Database | marketing | Marketing Tips with no comment


Why Purchasing a List is the Key to a Successful Kick-Off!

posted by Margaret Spencer on February 8, 2016

List Purchasing is something we tend to rely on when we are looking for prospects and possibly leads. Although, some might already have an alternative in getting leads, it doesn’t mean that it’s more reliable than having a list on our hands. Purchasing a list that can help you have a successful Kick off is one thing […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | Database Leads | Database Providers | Purchasing Record Lists | Record Lists with no comment


Email Marketing Mistakes (That’s Killing Email Marketers) Part 1.

posted by Margaret Spencer on February 3, 2016

The only reason why Email marketing is dead is because some emails have low open rate and the worst part is that some emails are going straight at the spam category, which isn’t really a nice sight to see. But let me reassure you that Email Marketing isn’t dead, if and only if email marketers […]

Posted in B2B Contact Database | B2B Leads | Business | E-mail marketing services | Fresh Leads | Marketing Tips with no comment


Is Phone Verification Worthless?

posted by Margaret Spencer on February 1, 2016

There’s one thing that most Online Researcher finds worthless, and that’s phone verification. You don’t really need to verify incorrect information, in fact, all you just need to do is simply change those incorrect information with what the client asked of you. For example, changing “Manager” to “IT Manager” just so you can finish the […]

Posted in B2B Contact Database | B2B Leads | Business | data verification | Phone Verification with no comment


Purchasing Record List can help your small business grow (And here’s why)

posted by Margaret Spencer on January 11, 2016

As a small business owner, I never would imagine that purchasing a list of companies can help my business launch with ease, and what’s more surprising is that with this set of companies I can call them or look up their website whenever I want and see if I could talk to them, through phone […]

Posted in B2B Contact Database | B2B Leads | Business Mailing List | Custom list | Data Records | Database Leads with no comment


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Reaching the Critical Point of Digital Marketing

posted by Margaret Spencer on September 28, 2015

Many years ago we wished upon the stars that advertisement pop-up would disappear in our home screen or page that we are visiting on the web. Well, that wish has been granted by ios 9 and the brand war between Apple, Google and Facebook. Another reason is the percentage use of mobile web user and […]

Posted in B2B Contact Database | B2B Leads | Business | business email database | content marketing | data cleansing | data tips | E-mail marketing services | event marketing | marketing | webinar marketing with no comment


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Marketing your Marketing Services

posted by Margaret Spencer on September 25, 2015

How many B2B marketing company is in there? Can you even count the number of marketing company around the globe? Do have any clue that even yourself is an asset of the marketing process? Most, probably people don’t have any idea that from the moment they buy a bottle of water or can of juice, […]

Posted in B2B Contact Database | B2B Leads | Business | marketing | sales with no comment


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Machine Base Content Marketing

posted by Margaret Spencer on September 23, 2015

Machine-learning technology rising its way to the peak of its value. It has been hastily integrated in the marketing methods. Contact DB currently started its pavement through in using landing page optimizer that will be suited in using Adobe Experience Manager in helping marketers maximize their landing page potential.

Posted in Advertising Company | B2B Contact Database | B2B Leads | Business | content marketing | Custom list | Database Leads | marketing with no comment


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B2B Marketing – Finding the Long Term Solutions

posted by Margaret Spencer on September 18, 2015

The main point of B2B marketing is to establish connections between businesses in the community business. Looking at the point of view of a good business man is sure to sell services or products to a large number of consumers and make profit. Yes. That is true in the short time period but how about […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | Business | Business Advice | Business Contact List | Business Email List | business email lists | Business List Provider | marketing | sales with no comment


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