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Contact Lists – A Better Choice over Pay per Lead?

posted by Margaret Spencer on April 1, 2016

The value of a lead lies in the end result: the possibility of a sale. If such an end-scenario were not present, then leads would be worth near nothing because businesses could not use them to their advantage. However, since it is true that leads can open doors and yield potential profits in the future, companies that want to find more prospects covet them. At often times, however, we may be paying for more than what we get in return when we buy leads. As such, purchasing contact lists is often a better choice than paying for each and every lead you buy.

Which is better - Contact Lists or Pay per lead?

What a “lead” is can actually be different in definition when you ask a sales executive or a marketing executive. However, both agree that leads, are in fact, a good thing. Basically though, a lead can be viewed as…

A lead represents a person/entity that expresses an interest in the products and services you offer.

That being said, a lead is without a doubt a valuable resource to your company. However, at times, we do not have the manpower and funds at our disposal to do our own lead generation. As such, we turn to third parties that whose specialty is the service of lead generation with the intent of buying the leads they have. The thing is… are we really getting what we paid for?

Imagine this scenario:

Out of the entire lead database that your leads provider has, you only purchase a single one out of a thousand others. Now you have a prospect to chase, however, you are unsure that you are going to get the end result you want: a sale. When that lead does not play out to your liking, you buy another one. And when that does not yield the desired results either, you make another purchase; and so the cycle goes on.

When you buy marketing contact lists however, things change. Unlike when you pay for a lead, you part with your money and get a list full of potential leads instead. Rather than pursuing a single prospect without the assurance of a sale, would it not be better to obtain a list that contains plenty of potential business partners? You will have more options open to you, and in a way, you get more worth out of your purchase than with buying a single lead.

Contact Lists over Pay per Lead

But how exactly does purchasing contact lists, or a contact database, seem like a better choice than buying qualified B2B leads?

Actually, it comes down to being more practical. When it comes to spending their marketing dollars, some companies do not exactly have that high of a budget at which they can acquire what they need in order to make more profit, leads being included. And as we know, some providers charge a rather high price per lead that they sell. Even if the lead is qualified and can be replaced if it does not work out, the time it takes to go through the sales process with your prospects is still present and has to be dealt with. So rather than pursue a single lead, would it not be more efficient to market to more prospect companies and have more leads to work with rather than just one?

For the sake of efficiency and being practical, buying contact lists seems like a better choice. But if you have the budget for it and find it more effective, then this post should not dissuade you from availing of pay per lead services. Although, consider buying lists as an alternative to your pay per lead program.

Posted in B2B Contact Database | B2B Leads | Contact Lists | Database Leads | Marketing Tips with no comment

Marketing Tips: Maximizing Usage of Your Leads Database

posted by Margaret Spencer on March 31, 2016

Maximizing the use of your leads database for marketing purposes is something you really want to do. Why else did you buy such a database in the first place? A lot of businesses, as of late, are relying upon the use of leads and lists in order to increase their profits. As such, it’s not […]

Posted in B2B Contact Database | email database list | Lead Nurturing | Leads Database | Marketing Tips with no comment

How to Boost Advertising Income with Prospected Business List

posted by Margaret Spencer on March 21, 2016

Standard techniques about advertising within any company don’t need the long duration of the time and benefits just to pursuit their contacts. They must search for a dependable supplier that procures contact information with their necessity. Advertising with a benefits of the business list may be persuading furthermore essential. The company can encompass a considerable […]

Posted in Advertising Company | B2B Contact Database | Business Email List | Business List Provider | Marketing Tips with no comment

Here’s How to Attract Customer Using Your Business Email Database

posted by Margaret Spencer on March 14, 2016

The making of database made it simple to collect, store and analyze the customer information. The contact data can be easily updated and can be notified through all incoming concerns especially about discount, promotions and product upgrades through emails delivery. The management of contact information should allow the end-user to import organic contents while expanding […]

Posted in B2B Contact Database | B2B Leads | Business Email List | contact database for email marketing | e-mail marketing | email database list | marketing with no comment

6 Types of Email Addresses to Remove From Your Email List NOW!

posted by Margaret Spencer on February 24, 2016

The normal email list devalues by 25% consistently as per MarketingSherpa. Shrewd email advertisers are effectively included with that devaluation. Yet, why might you need to add to the deterioration of your email list? Since by consistently cleaning your email list show, you are evacuating unessential leads and contacts that could be unsafe to your […]

Posted in B2B Contact Database | B2B Mailing Lists | Business Database | business email database | Business List | contact list | Email Marketing List with no comment

Here’s How You Maintain Your Email Database for Better Deliverability

posted by Margaret Spencer on February 19, 2016

One of the best ways to utilize your email database – and at the same time establish trust with your B2B prospects – is to make them to take control of the email messages they receive.

Posted in B2B Contact Database | B2B Leads | business email database | Contact Database | data cleansing | email database list | Marketing Tips with no comment

Better Use of Contact Database in Overcoming Marketing Challenges

posted by Margaret Spencer on February 15, 2016

There are many organizations that acquire and cross-sell did not end well with the results. Traditional marketing media are super expensive, and modern marketing media are starting to underperform. There are many problems that these organizations encounter from the quality of their business prospect and customer data, and also lack of marketing channel options. The […]

Posted in B2B Contact Database | Business Advice | Business Contact List | Contact Database | marketing | Marketing Tips with no comment

Why Purchasing a List is the Key to a Successful Kick-Off!

posted by Margaret Spencer on February 8, 2016

List Purchasing is something we tend to rely on when we are looking for prospects and possibly leads. Although, some might already have an alternative in getting leads, it doesn’t mean that it’s more reliable than having a list on our hands. Purchasing a list that can help you have a successful Kick off is one thing […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | Database Leads | Database Providers | Purchasing Record Lists | Record Lists with no comment

Email Marketing Mistakes (That’s Killing Email Marketers) Part 1.

posted by Margaret Spencer on February 3, 2016

The only reason why Email marketing is dead is because some emails have low open rate and the worst part is that some emails are going straight at the spam category, which isn’t really a nice sight to see. But let me reassure you that Email Marketing isn’t dead, if and only if email marketers […]

Posted in B2B Contact Database | B2B Leads | Business | E-mail marketing services | Fresh Leads | Marketing Tips with no comment

Is Phone Verification Worthless?

posted by Margaret Spencer on February 1, 2016

There’s one thing that most Online Researcher finds worthless, and that’s phone verification. You don’t really need to verify incorrect information, in fact, all you just need to do is simply change those incorrect information with what the client asked of you. For example, changing “Manager” to “IT Manager” just so you can finish the […]

Posted in B2B Contact Database | B2B Leads | Business | data verification | Phone Verification with no comment

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