A business email list can be used for more than just your regular lead generation campaign. It can be used to make a very important announcement. Things like new products or new services may need a bit of marketing. But no matter how you look at it, what better way to introduce them than to pronounce the news far and wide?
It is one thing to organize a business email list in terms of industry, size, or geographical region but it can be another thing entirely when it is by political affiliation. Still, with everyone, business owners and consumers alike, anticipating the results of the U.S. election, targeting your prospects based on political issues can be tempting. It […]
While a business email list is technically used for B2B processes like lead generation, you can be surprised at how such lists will impact consumers. On the other hand, nobody can blame you for not considering such impacts. When you see industry leaders get so steeped in big business, you think their influence never reaches past the […]
For veteran email marketers, the title might seem to state the obvious. But there are newbies or even other experts out there who might contest that a business email list tends to enable such redundant messaging. How does one avoid the ability to send the same message to an entire list without, well, sending the same message!?
If you find the title odd, here is a brief explanation between what is serious, what is seasonal, and how there seems to be a dilemma between the two when you are finally blasting a message to the contacts on your business email list: Serious – If you are in B2B marketing, there is a tendency to […]
All right so your company is done with development, done with production, and now you have acquired an email list with details that will get in you touch with players in a new industry. But wait up, are you sure this is as easy as dropping down an email list vendor’s site, making a beeline for an […]
In the army, generals need to strategize in order to win every battle or war and expanding their control on a certain geographical location; according to the infamous Sun Tzu in his art of war that “opportunities multiply as they increase. Same goes for business expanding business. Every company needs to do a lot of […]
New research reveals that “a majority of email marketers are flying blind” as pointed out by a news article of the same title (as quoted) recently published on the Direct Marketing News website. As if the headline isn’t disconcerting enough, the details in the news report are even more dismal. In this blog entry, we’ll […]
Along with subject lines, content, and design, calls-to-action are among the most important elements of your email marketing campaign that contacts in your sales lead database and customer directory actually see and deal with. Calls-to-action are so essential that your emails simply can’t live without them. They tend to greatly influence conversion rates which are […]
How can building your business contact list save your company from the looming ‘fiscal cliff’ in 2013? Well, all by itself, list building can’t do much. But if it’s part of a broader marketing and business strategy to address the potential crisis ahead, then it can be one of the most effective measures to let […]