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Strategize, Adapt and Expand the Contact Database

posted by Margaret Spencer on October 1, 2012

contact database, mailing list provider, business mailing listIn the army, generals need to strategize in order to win every battle or war and expanding their control on a certain geographical location; according to the infamous Sun Tzu in his art of war that “opportunities multiply as they increase. Same goes for business expanding business. Every company needs to do a lot of research and sought help from advisers which may have been gotten from books, magazines and other enthusiastically obtainable sources. Investing a lot in terms of money, time and effort in order to get the business of the ground isn’t easy…not to mention costly. Expanding the contact database will increase the opportunity to be in contact with more shareholders, customers and dealers.

The mailing list provider, with its collection of names and addresses, will aid in expanding contacts. Communicating with speed is second nature when companies want to be in track with the latest news in the stock market, shareholding and whatnot. Companies who take their time in aligning themselves with a similar genre of business can expand rapidly; good mailing lists would increase the chances of good marketing and partnership. Indeed, mailing lists have augmented the accuracy and while appropriately sharp lists can serve as pivotal catalysts for tremendously successful direct mail advertising campaigns. Lists with outdated information or inappropriate targets for the company’s advertising message can cripple a campaign from the outset.

In order to boost business, it is better to have a contact database. With the use of these lists, a company that be in touch with other business that belong with another industry or market which are complementary to their own. For example, if you’re into printing services, your business mailing lists may reflect paper or printer manufacturing companies. These businesses can be the best associates when a company would like to spread up to superior markets.

Private business operators would look for a list that would provide the highest number of replies at the lowermost cost. Like most obtained materials needed for business, lists contrast in attribute and rate; generally, the more costly the list, the better the quality. There are many factors that can influence the costs of lists as well.

Posted in B2B Contact Database | B2B Mailing Lists | Business Contact Database | Business Contact List | Business Mailing List | Mailing List Provider with no comment


Will 55% of Marketers Learn to Segment Their Contact Lists?

posted by Margaret Spencer on September 24, 2012

New research reveals that “a majority of email marketers are flying blind” as pointed out by a news article of the same title (as quoted) recently published on the Direct Marketing News website. As if the headline isn’t disconcerting enough, the details in the news report are even more dismal. In this blog entry, we’ll […]

Posted in B2B Contact Database | Contact Lists with 1 comments


sales leads database

6 Tips for Developing Calls-to-Action that Yield Conversion Rates with any Sales Lead Database

posted by Margaret Spencer on August 29, 2012

Along with subject lines, content, and design, calls-to-action are among the most important elements of your email marketing campaign that contacts in your sales lead database and customer directory actually see and deal with. Calls-to-action are so essential that your emails simply can’t live without them. They tend to greatly influence conversion rates which are […]

Posted in B2B Contact Database | Business | marketing | sales | Sales Leads Database with no comment


Building Your Business Contact List: A Hedge Against the Fiscal Cliff

posted by Margaret Spencer on August 27, 2012

How can building your business contact list save your company from the looming ‘fiscal cliff’ in 2013? Well, all by itself, list building can’t do much. But if it’s part of a broader marketing and business strategy to address the potential crisis ahead, then it can be one of the most effective measures to let […]

Posted in B2B Contact Database | Business | Business Contact List | Contact Lists | List Providers | marketing | sales with no comment


contact list

Top 7 Tips to Enhance Sender Reputation for Optimal Deliverability with Your B2B Contacts List

posted by Margaret Spencer on August 24, 2012

Although by no means the sole concern of B2B email marketers, deliverability rates with respect to your business contacts list are still important factors in your campaign’s success or failure. Even though B2B email marketers score inbox placement rates of 89% (according to Return Path), the potential road blocks that face your emails en route […]

Posted in B2B Contact Database | Business | Contact Database | Contact Lists | Email List Provider | Mailing List Provider | marketing | sales with no comment


contact list

How to Build Strong Long-term Relationships with Your B2B Contact Lists

posted by Margaret Spencer on August 23, 2012

How long are you planning to engage with the recipients in your B2B contact lists? If your answer to this is somewhere along the lines of “until I’ll be able to squeeze enough sales opportunities,” then you need to carefully think about your approach to communicating with your B2B email marketing list. The best way […]

Posted in B2B Contact Database | Business | Business Contact List | Contact Database | Contact Lists | E-Mail Lists | marketing | sales with no comment


contact database

Contact Database Security 101: A Few Basic Insights and Tips

posted by Margaret Spencer on August 22, 2012

When hackers gained illegal access to Epsilon’s email contact database in 2011, alarm bells went off, raising concerns about the security of contact details along with personal and professional information stored in marketing databanks. A few months and a dozen hacking incidents involving different companies later, TicketWeb reported that hackers obtained customers email information after […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Business Database | Contact Database | marketing | sales with no comment


calling list

Six Tips for Cleaning and Updating Your B2B Cold Calling List That Actually Work

posted by Margaret Spencer on August 21, 2012

Your B2B cold calling list is a vital resource that your telemarketing campaign simply cannot live without. However, a telemarketing contact database of poor quality can just as equally lead to your campaign’s demise. That’s why a regular and systematic database maintenance strategy is as important as any other component of your lead generation plan. […]

Posted in B2B Contact Database | Business | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with no comment


8 Hints to Creating an Email B2B Contact List

posted by Margaret Spencer on August 20, 2012

Nothing beats the experience of sending an email message to recipients in your B2B contact list for the first time. The mixed feelings of anxiety, excitement, hesitation, and resolve all come together in your consciousness a few nanoseconds before you hit the send button. But wouldn’t it be nicer to get some kind of reassurance […]

Posted in B2B Contact Database | Contact Database | Contact Lists | Mailing List Provider with no comment


10 B2B Email Contact Database Insights You Need to Look Out For

posted by Margaret Spencer on August 18, 2012

We took a look at some key basics about split testing in the post titled “How to Plan and Run an Effective AB Split Test for Your B2B Email Campaign in 10 Easy Steps” from a couple of weeks ago. Now, we’ll focus on some specific aspects of your b2b email contact database which you […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Contact Database | Mailing List Provider | marketing | sales with no comment


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