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Building Your Business Contact List: A Hedge Against the Fiscal Cliff

posted by Margaret Spencer on August 27, 2012

contact list provider, business contact database, contact list, business contact listHow can building your business contact list save your company from the looming ‘fiscal cliff’ in 2013? Well, all by itself, list building can’t do much. But if it’s part of a broader marketing and business strategy to address the potential crisis ahead, then it can be one of the most effective measures to let your revenue-generating activities bear the brunt of the possible economic fallout early next year.

As you may very well know, the clock is ticking down for Congress to get something done to avert the detrimental impacts of the simultaneous occurrence of tax hikes and spending cuts at the end of the year. What do all of these have to do with building your business contacts list? Does the word “recession” ring a bell? Depending on who you talk to, the economy is expected to contract by at least 4% as a result of the fiscal cliff.

In times of economic difficulties, marketers have prudently shifted their focus toward maximizing revenue generation from an existing customer and prospect base through repeat business, up-selling/cross-selling, and other similar activities. Without a substantial pool of customers and prospects in an updated business contact database to tap into, finding such opportunities may become harder during the crisis. That’s why, as early as now, you need to build and grow your list in preparation for tougher times. Here’s how:

1. Reach out for influencers. The indirect route to your target marketing audience is an alternative path you need to consider. Fill your lists with personalities that your desired audience looks to as a source of guidance. Influencers can help you spread your message to more receptive ears.

2. Turn on the offline tap. Contact list building doesn’t have to be conducted completely online. Consider offline sources of business contacts to complement your web-based or digital efforts. This also brings the added benefit of pre-qualifying potential opportunities as interactions in real life often happen with a relatively higher level of engagement and sense of purpose.

3. Prioritize and rethink. Adapting to the changing times requires you to refocus your priorities and even reset your goals and objectives. Make sure to set your priorities according to what the situation demands. In terms of list building, consider what contacts you really need to serve and what information you need.

4. Rebuild and they will come again. The well-known saying, ‘build it, and they will come,’ needs some re-evaluation. Whatever tactics you use to grow your contact list, you need to keep in mind that your focus isn’t extracting short-term lead generation or sales results but for the longer-term perspectives of retention and loyalty.

5. Get all the help you need. Consult experts that can help you out with your list building efforts while you still have the resources at your disposal. Also, you need to consider partnering with a quality contact list provider who can be called upon to improve the usability of your databases.

Of course, whether officials are going to sit idly by and let the nation fall off the fiscal cliff is still very much a big ‘if’ at this point. Nonetheless, taking the necessary precautions against it is really worth giving some serious thought. You don’t want to be caught completely unprepared when the worst happens.

Posted in B2B Contact Database | Business | Business Contact List | Contact Lists | List Providers | marketing | sales with no comment


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Top 7 Tips to Enhance Sender Reputation for Optimal Deliverability with Your B2B Contacts List

posted by Margaret Spencer on August 24, 2012

Although by no means the sole concern of B2B email marketers, deliverability rates with respect to your business contacts list are still important factors in your campaign’s success or failure. Even though B2B email marketers score inbox placement rates of 89% (according to Return Path), the potential road blocks that face your emails en route […]

Posted in B2B Contact Database | Business | Contact Database | Contact Lists | Email List Provider | Mailing List Provider | marketing | sales with no comment


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How to Build Strong Long-term Relationships with Your B2B Contact Lists

posted by Margaret Spencer on August 23, 2012

How long are you planning to engage with the recipients in your B2B contact lists? If your answer to this is somewhere along the lines of “until I’ll be able to squeeze enough sales opportunities,” then you need to carefully think about your approach to communicating with your B2B email marketing list. The best way […]

Posted in B2B Contact Database | Business | Business Contact List | Contact Database | Contact Lists | E-Mail Lists | marketing | sales with no comment


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Contact Database Security 101: A Few Basic Insights and Tips

posted by Margaret Spencer on August 22, 2012

When hackers gained illegal access to Epsilon’s email contact database in 2011, alarm bells went off, raising concerns about the security of contact details along with personal and professional information stored in marketing databanks. A few months and a dozen hacking incidents involving different companies later, TicketWeb reported that hackers obtained customers email information after […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Business Database | Contact Database | marketing | sales with no comment


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Six Tips for Cleaning and Updating Your B2B Cold Calling List That Actually Work

posted by Margaret Spencer on August 21, 2012

Your B2B cold calling list is a vital resource that your telemarketing campaign simply cannot live without. However, a telemarketing contact database of poor quality can just as equally lead to your campaign’s demise. That’s why a regular and systematic database maintenance strategy is as important as any other component of your lead generation plan. […]

Posted in B2B Contact Database | Business | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with no comment


8 Hints to Creating an Email B2B Contact List

posted by Margaret Spencer on August 20, 2012

Nothing beats the experience of sending an email message to recipients in your B2B contact list for the first time. The mixed feelings of anxiety, excitement, hesitation, and resolve all come together in your consciousness a few nanoseconds before you hit the send button. But wouldn’t it be nicer to get some kind of reassurance […]

Posted in B2B Contact Database | Contact Database | Contact Lists | Mailing List Provider with no comment


10 B2B Email Contact Database Insights You Need to Look Out For

posted by Margaret Spencer on August 18, 2012

We took a look at some key basics about split testing in the post titled “How to Plan and Run an Effective AB Split Test for Your B2B Email Campaign in 10 Easy Steps” from a couple of weeks ago. Now, we’ll focus on some specific aspects of your b2b email contact database which you […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Contact Database | Mailing List Provider | marketing | sales with no comment


5 Email Survey Tips to Get Responses from a Contact List

posted by Margaret Spencer on August 17, 2012

Conducting an email survey with recipients in your contact list as your respondents can be an excellent source of useful insights for your research. This cost-effective method for distributing questionnaires and generating responses is certainly one of the most helpful research tools you have at your disposal, provided that you do it correctly of course. […]

Posted in B2B Contact Database | Contact Database | Contact Lists | Mailing List Provider with no comment


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6 Ways that Your Email Content Can Guide Potential Customers in Your B2B Contact Lists

posted by Margaret Spencer on August 16, 2012

Although content mapping has been mentioned in many of our earlier posts on contact lists segmentation and lead nurturing, very little has actually been said about it throughout these blog entries. That’s why we’re dedicating an entire write-up on this crucial concept in B2B email marketing. This post follows the generic buying cycle that prospects […]

Posted in B2B Contact Database | Business | Contact Lists | Leads Database | marketing | sales | Sales Leads Database with no comment


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Top 8 Examples of Great B2B Email Subject Lines and Why They Work So Well

posted by Margaret Spencer on August 10, 2012

In B2C, email marketing messages are generally geared more toward promotion and selling, and you see this in the choice of subject lines among B2C marketers. In B2B email marketing, however, messages are sent for building trust and establishing the sender’s credibility as a source of solution or information helpful to recipients in the business […]

Posted in B2B Contact Database | Business | Business Contact List | Contact Database | Contact Lists | marketing | sales with no comment


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