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8 Hints to Creating an Email B2B Contact List

posted by Margaret Spencer on August 20, 2012

mailing list provider, b2b contact database, contact lists, contact list, email contact databaseNothing beats the experience of sending an email message to recipients in your B2B contact list for the first time. The mixed feelings of anxiety, excitement, hesitation, and resolve all come together in your consciousness a few nanoseconds before you hit the send button. But wouldn’t it be nicer to get some kind of reassurance that you already have everything covered before blastoff?

Today’s blog entry is dedicated toward giving some level of peace of mind to anyone who’s about to send his or her contact list recipients the all-important “first-touch” email. The first email you transmit does have the ability to make or break (pardon the cliché) your campaign in an instant. Keep the following hints in mind to improve your chances at successfully riding the initial email wave:

1. KISS or MISS. Keep it short and sweet or run the risk of making it sound senseless. The key idea here is to get right to the point of whatever you’d like to convey. Go through your initial copy and see which sentences, phrases, or even words contribute to unnecessary lengthiness and revise or remove them altogether.

2. Use a punchy subject line, not just a catchy one. A lot of email marketing references always stress the point of coming up with “catchy” subject lines. But catching or grabbing the attention of recipients in your email contact database is just one part to really reel them in. To get the job done, you’ll need a punchy subject line, something that delivers an impact instantly.

3. Connect the dots yourself. Since it’s the first time your readers are going to see your name in their inboxes, you should make it a point to briefly describe how your message ended up on their screens. After introducing yourself, you need to mention how you’re connected or how you’ve managed to establish a connection with your recipients. Don’t make it hard for them to trust you.

4. Make reading your email a lot easier. Aside from keeping your initial email as concise as possible, you have to work on keeping your message easily readable. This means making use of bullets (whenever appropriate), balancing the layout, choosing eye-friendly color schemes, etc. First impression lasts; don’t make your recipients’ first encounter a terrible one.

5. Never use attachments. To virtually all contacts in your email list, you’re simply a stranger the first time you establish email communications with them. Nobody in his or her right mind would open or download files attached to emails from someone they don’t know. Use landing pages instead to let readers download white papers, reports, or what-not.

6. Limit your links. Stuffing too many links into your first email carries a lot of risk. First of all, emails with excessive numbers of links can trigger spam filters and cause deliverability problems. In addition, readers can easily become overwhelmed with too many links and get distracted from the main point you want to say. Keep your links at a minimum. About 2 or 3 will do.

7. Avoid taking shortcuts. Cutting corners in planning and creating your first-touch email is a fatal mistake. Never overlook or skip important steps in preparation like doing your research, matching your content with the audience, proofreading your copy, and walking through your email marketing systems. You might get lucky and pull it off the first time, but the next one might end differently.

8. Don’t make it your last email. Your first email is supposed to be only one in a long series of touch points to engage with your prospects or customers. Don’t make it appear as if it were your last. Stress on continuing your conversation or following up on reader responses. Make your readers look forward to your next email.

These eight points are extremely important for email marketers working with an email list bought or rented from a mailing list provider as the first-touch email plays a more definitive introductory role. Of course, these tips also apply for emailing contacts in a subscriber list. In both situations, it’s all about making a positive first impression.

Posted in B2B Contact Database | Contact Database | Contact Lists | Mailing List Provider with no comment


10 B2B Email Contact Database Insights You Need to Look Out For

posted by Margaret Spencer on August 18, 2012

We took a look at some key basics about split testing in the post titled “How to Plan and Run an Effective AB Split Test for Your B2B Email Campaign in 10 Easy Steps” from a couple of weeks ago. Now, we’ll focus on some specific aspects of your b2b email contact database which you […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Contact Database | Mailing List Provider | marketing | sales with no comment


5 Email Survey Tips to Get Responses from a Contact List

posted by Margaret Spencer on August 17, 2012

Conducting an email survey with recipients in your contact list as your respondents can be an excellent source of useful insights for your research. This cost-effective method for distributing questionnaires and generating responses is certainly one of the most helpful research tools you have at your disposal, provided that you do it correctly of course. […]

Posted in B2B Contact Database | Contact Database | Contact Lists | Mailing List Provider with no comment


colnago-world-cup-cycle-cross

6 Ways that Your Email Content Can Guide Potential Customers in Your B2B Contact Lists

posted by Margaret Spencer on August 16, 2012

Although content mapping has been mentioned in many of our earlier posts on contact lists segmentation and lead nurturing, very little has actually been said about it throughout these blog entries. That’s why we’re dedicating an entire write-up on this crucial concept in B2B email marketing. This post follows the generic buying cycle that prospects […]

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Top 8 Examples of Great B2B Email Subject Lines and Why They Work So Well

posted by Margaret Spencer on August 10, 2012

In B2C, email marketing messages are generally geared more toward promotion and selling, and you see this in the choice of subject lines among B2C marketers. In B2B email marketing, however, messages are sent for building trust and establishing the sender’s credibility as a source of solution or information helpful to recipients in the business […]

Posted in B2B Contact Database | Business | Business Contact List | Contact Database | Contact Lists | marketing | sales with no comment


c-level executives lists, contact database, contact lists

Top 7 Tips in Diagnosing Your C-level Email Recipients’ Pain Points and How You Can Become a Trusted Source of Relief

posted by Margaret Spencer on August 8, 2012

In a previous blog post titled “How to Create Solutions-based Email Content for Your C-level Readers,” we’ve walked through the steps to follow for producing and distributing email content that solves certain problems facing recipients in your contact database of executives and briefly touched on the need to “uncover” your readers’ pain points. Now, we’ll […]

Posted in B2B Contact Database | Business | C-Level Executives | Contact Database | Contact Lists | marketing | sales with no comment


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Going Back to the Basics: How to Evaluate New & Untested Online Marketing Channels

posted by Margaret Spencer on July 31, 2012

Is the trend really your friend? If you’re an active trader in the financial markets, it probably is. For B2B marketers, however, the answer may be a lot harder to arrive at. Nowadays, we face a bewildering array of new online marketing vehicles, promising a whole dimension of customer/prospect engagement and marketing experience – from […]

Posted in B2B Contact Database | Business | Business Contact List | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with no comment


Back to basics

Going Back to the Basics: How to Optimize Your B2B Email Marketing Campaign ROI

posted by Margaret Spencer on July 27, 2012

A lot of things have changed in the B2B marketing world, but there are a few that seem to remain the same despite all the breakthroughs and breakdowns. Email marketing has been rapidly evolving and has seen its fair share of transformations within almost every aspect, yet a handful of basic concepts and elements still […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Business Contact List | Contact Database | Contact Lists | Emailing List Provider | Mailing List Provider | marketing | sales with 1 comments


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Top 10 Tips in Creating Excellent Transactional Emails for B2B Marketing Purposes

posted by Margaret Spencer on July 25, 2012

A recent survey conducted by SendGen reveals that transactional emails are helping expand the B2B leads database of many companies while enabling them to better retain existing clients. The study closely follows the correlation between the increase in email-triggering web apps and the sending rates for transactional emails which have now topped 600,000 per month. […]

Posted in B2B Contact Database | Business | Emailing List Provider | Fresh Leads | Leads Database | marketing | sales | Sales Leads Database with 1 comments


leads database, contact database, marketing database

How to Identify and Target B2B Influencers in Your Email Campaigns

posted by Margaret Spencer on July 23, 2012

Although technically not a part of the “target” segment, influencers play a key role in the purchasing decisions of your target audience and should be included in your B2B marketing database resources. This post looks at a few basic guidelines to help you confidently identify and precisely target B2B influencers with your email marketing campaign.

Posted in B2B Contact Database | Business | Business Database | Contact Database | Contact Database Provider | Database Providers | Leads Database | marketing | Marketing List | sales with no comment


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