Your B2B cold calling list is a vital resource that your telemarketing campaign simply cannot live without. However, a telemarketing contact database of poor quality can just as equally lead to your campaign’s demise. That’s why a regular and systematic database maintenance strategy is as important as any other component of your lead generation plan.
This post gives six tried-and-true tips for cleaning and updating your cold calling list and is intended to help you avoid the consequences of poor data quality. According to recent studies, around 78% of marketers say they conduct database cleanup at most three times a year only. Other research findings suggest companies that fail to regularly maintain their marketing and sales databases end up wasting company resources on lost sales and other opportunity costs.