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How to Build Strong Long-term Relationships with Your B2B Contact Lists

posted by Margaret Spencer on August 23, 2012

contact lists, b2b contact lists, b2b email marketing list, b2b mailing listHow long are you planning to engage with the recipients in your B2B contact lists? If your answer to this is somewhere along the lines of “until I’ll be able to squeeze enough sales opportunities,” then you need to carefully think about your approach to communicating with your B2B email marketing list. The best way to succeed in email marketing is through building strong and longer-term relationships – that is, beyond the current marketing period or buying cycle.

Having a great contact list relationship enables you to boost your branding, marketing, and sales potential not only in the next couple of quarters but well into the future. Good relationships with the individuals in your targeted B2B mailing list increases the likelihood of actually winning their business, building customer loyalty, and generating repeat sales – all of which wouldn’t be possible with a shorter-term orientation. And so, here are some key email marketing communication guidelines to help you out:

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Posted in B2B Contact Database | Business | Business Contact List | Contact Database | Contact Lists | E-Mail Lists | marketing | sales with no comment


contact database

Contact Database Security 101: A Few Basic Insights and Tips

posted by Margaret Spencer on August 22, 2012

When hackers gained illegal access to Epsilon’s email contact database in 2011, alarm bells went off, raising concerns about the security of contact details along with personal and professional information stored in marketing databanks. A few months and a dozen hacking incidents involving different companies later, TicketWeb reported that hackers obtained customers email information after […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Business Database | Contact Database | marketing | sales with no comment


calling list

Six Tips for Cleaning and Updating Your B2B Cold Calling List That Actually Work

posted by Margaret Spencer on August 21, 2012

Your B2B cold calling list is a vital resource that your telemarketing campaign simply cannot live without. However, a telemarketing contact database of poor quality can just as equally lead to your campaign’s demise. That’s why a regular and systematic database maintenance strategy is as important as any other component of your lead generation plan. […]

Posted in B2B Contact Database | Business | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with no comment


8 Hints to Creating an Email B2B Contact List

posted by Margaret Spencer on August 20, 2012

Nothing beats the experience of sending an email message to recipients in your B2B contact list for the first time. The mixed feelings of anxiety, excitement, hesitation, and resolve all come together in your consciousness a few nanoseconds before you hit the send button. But wouldn’t it be nicer to get some kind of reassurance […]

Posted in B2B Contact Database | Contact Database | Contact Lists | Mailing List Provider with no comment


10 B2B Email Contact Database Insights You Need to Look Out For

posted by Margaret Spencer on August 18, 2012

We took a look at some key basics about split testing in the post titled “How to Plan and Run an Effective AB Split Test for Your B2B Email Campaign in 10 Easy Steps” from a couple of weeks ago. Now, we’ll focus on some specific aspects of your b2b email contact database which you […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Contact Database | Mailing List Provider | marketing | sales with no comment


5 Email Survey Tips to Get Responses from a Contact List

posted by Margaret Spencer on August 17, 2012

Conducting an email survey with recipients in your contact list as your respondents can be an excellent source of useful insights for your research. This cost-effective method for distributing questionnaires and generating responses is certainly one of the most helpful research tools you have at your disposal, provided that you do it correctly of course. […]

Posted in B2B Contact Database | Contact Database | Contact Lists | Mailing List Provider with no comment


colnago-world-cup-cycle-cross

6 Ways that Your Email Content Can Guide Potential Customers in Your B2B Contact Lists

posted by Margaret Spencer on August 16, 2012

Although content mapping has been mentioned in many of our earlier posts on contact lists segmentation and lead nurturing, very little has actually been said about it throughout these blog entries. That’s why we’re dedicating an entire write-up on this crucial concept in B2B email marketing. This post follows the generic buying cycle that prospects […]

Posted in B2B Contact Database | Business | Contact Lists | Leads Database | marketing | sales | Sales Leads Database with no comment


contact database, email database

Top 8 Examples of Great B2B Email Subject Lines and Why They Work So Well

posted by Margaret Spencer on August 10, 2012

In B2C, email marketing messages are generally geared more toward promotion and selling, and you see this in the choice of subject lines among B2C marketers. In B2B email marketing, however, messages are sent for building trust and establishing the sender’s credibility as a source of solution or information helpful to recipients in the business […]

Posted in B2B Contact Database | Business | Business Contact List | Contact Database | Contact Lists | marketing | sales with no comment


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Top 7 Tips in Diagnosing Your C-level Email Recipients’ Pain Points and How You Can Become a Trusted Source of Relief

posted by Margaret Spencer on August 8, 2012

In a previous blog post titled “How to Create Solutions-based Email Content for Your C-level Readers,” we’ve walked through the steps to follow for producing and distributing email content that solves certain problems facing recipients in your contact database of executives and briefly touched on the need to “uncover” your readers’ pain points. Now, we’ll […]

Posted in B2B Contact Database | Business | C-Level Executives | Contact Database | Contact Lists | marketing | sales with no comment


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Going Back to the Basics: How to Evaluate New & Untested Online Marketing Channels

posted by Margaret Spencer on July 31, 2012

Is the trend really your friend? If you’re an active trader in the financial markets, it probably is. For B2B marketers, however, the answer may be a lot harder to arrive at. Nowadays, we face a bewildering array of new online marketing vehicles, promising a whole dimension of customer/prospect engagement and marketing experience – from […]

Posted in B2B Contact Database | Business | Business Contact List | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with no comment


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