5 Email Survey Tips to Get Responses from a Contact List

Conducting an email survey with recipients in your contact list as your respondents can be an excellent source of useful insights for your research. This cost-effective method for distributing questionnaires and generating responses is certainly one of the most helpful research tools you have at your disposal, provided that you do it correctly of course. That’s why this post is aimed at making sure your email survey doesn’t fall into one of the common traps for this tactic.

Among the major potential setbacks from email surveys is the risk of yielding poor response rates which can, in turn, put the reliability of the results into question. Having extremely low participation rates from your mailing list provider can cloud the quality of survey data and defeat the whole purpose of carrying it out in the first place. To help you maximize your survey’s response rates, here are five tips to follow:

1. Know your sample well. Assuming that you’ve properly carried out your desired sampling method, the next important issue to consider is knowing the collective qualities and characteristics of your target respondents. In most cases, working with a random sample from specific segments in B2B contact databases is how survey proponents select their participants. As such, you need to identify the attributes associated with such segments and determine a match with the goals of the study.

2. Make the main points stand out. This refers to how well you craft your email message that invites the target participants to take the survey. Keep in mind that email readers simply skim through your messages and so, you have to make every important word or phrase stand out. This includes having your call-to-action and incentives easier to find and understand. Also, your subject line needs to be engaging enough to actually get recipients to open your message.

3. Optimize the landing page. You need to ensure that the landing page which contains or directs the reader to the survey questionnaire seamlessly continues the conversation started in your email message. This sense of “continuity” is needed to avoid disrupting your email recipients’ motivation. Use clear instructions and be sure to maintain readability all throughout.

4. Check if everything’s working. After you’ve taken care of every preparation you need and immediately before you hit the “send” button, you should perform a careful process walkthrough to check for kinks in the email survey. Start by sending a test email to yourself then following the links, filling out the questionnaire, and trying out the data gathering procedures to uncover potential errors in your process.

5. Account for discrepancies. Once you’ve finished conducting the email survey, you need to make several adjustments to the total emails sent as well as level of participation. First, you have to subtract the bounce count from the total sent to determine the net emails delivered. Then, from the net emails delivered, you have to determine how many recipients have fully completed the survey and how many have only partially filled out the questionnaire. You also have to find out how many recipients never did take the survey. These figures are necessary to accurately gauge the study’s response rates.

Of course, response rates form only one facet of your survey. You also have to consider other factors such as the quality of the questions themselves, the sufficiency of data collected, and many more. Nonetheless, response rates are still an important metric to look at in order to gauge the effectiveness of the data collection component of your study. Do you have some other email survey tips you’d like to share?

6 Ways that Your Email Content Can Guide Potential Customers in Your B2B Contact Lists

Although content mapping has been mentioned in many of our earlier posts on contact lists segmentation and lead nurturing, very little has actually been said about it throughout these blog entries. That’s why we’re dedicating an entire write-up on this crucial concept in B2B email marketing. This post follows the generic buying cycle that prospects typically go through and provide some tips on the type of email content that’s most appropriate for each stage.

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Top 8 Examples of Great B2B Email Subject Lines and Why They Work So Well

In B2C, email marketing messages are generally geared more toward promotion and selling, and you see this in the choice of subject lines among B2C marketers. In B2B email marketing, however, messages are sent for building trust and establishing the sender’s credibility as a source of solution or information helpful to recipients in the business email contact database. In order to get them to open your message, you’d first have to give them a good reason to do so, and you do this through your subject line.

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Top 7 Tips in Diagnosing Your C-level Email Recipients’ Pain Points and How You Can Become a Trusted Source of Relief

In a previous blog post titled “How to Create Solutions-based Email Content for Your C-level Readers,” we’ve walked through the steps to follow for producing and distributing email content that solves certain problems facing recipients in your contact database of executives and briefly touched on the need to “uncover” your readers’ pain points. Now, we’ll expand on this critical idea by providing some tips on doing your research and discovering the relevant issues your executive recipients are preoccupied with.

As mentioned in the same post, there are basically two ways to research on your target audience’s pain points: the direct and indirect methods. The first four tips below belong to the direct approach which basically means asking the contacts themselves. The remaining three points are examples of the indirect way. Of course, you don’t have to apply all of the below ideas – only those which are appropriate to your situation.

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Going Back to the Basics: How to Evaluate New & Untested Online Marketing Channels

Is the trend really your friend? If you’re an active trader in the financial markets, it probably is. For B2B marketers, however, the answer may be a lot harder to arrive at. Nowadays, we face a bewildering array of new online marketing vehicles, promising a whole dimension of customer/prospect engagement and marketing experience – from building business contact databases all the way to developing an extension of the sales pipeline. But do these channels/sub-channels really work for your particular situation?

While the benefits that fresh and unsaturated marketing channels have to offer can be very tempting, the downside risks are equally as compelling. More often than not, untested platforms tend to carry a lot more uncertainty than their conventional counterparts. Aside from the risk of producing negative returns, uncharted online marketing territory can impact your existing programs as well.

So, how should you go about with the decision to pursue new marketing channels as part of your mix? Here are some key steps to guide you along the way:

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Going Back to the Basics: How to Optimize Your B2B Email Marketing Campaign ROI

A lot of things have changed in the B2B marketing world, but there are a few that seem to remain the same despite all the breakthroughs and breakdowns. Email marketing has been rapidly evolving and has seen its fair share of transformations within almost every aspect, yet a handful of basic concepts and elements still hold true – a contact list is still a contact list; good content is still good content; and favorable results are still favorable results – even if the technology and techniques used have evolved.

This post takes a look at the time-tested steps of optimizing email marketing campaign ROI, concepts that have remained fundamentally unchanged throughout the years and most probably will continue to do so in the future.

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Top 10 Tips in Creating Excellent Transactional Emails for B2B Marketing Purposes

A recent survey conducted by SendGen reveals that transactional emails are helping expand the B2B leads database of many companies while enabling them to better retain existing clients. The study closely follows the correlation between the increase in email-triggering web apps and the sending rates for transactional emails which have now topped 600,000 per month. SendGen’s data also show that 26% of the email marketers surveyed are using transactional emails in the B2B setting.

This post discusses ten best practices in creating and sending transactional emails to recipients from a targeted B2B leads database.

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How to Identify and Target B2B Influencers in Your Email Campaigns

Although technically not a part of the “target” segment, influencers play a key role in the purchasing decisions of your target audience and should be included in your B2B marketing database resources. This post looks at a few basic guidelines to help you confidently identify and precisely target B2B influencers with your email marketing campaign.

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How to Annoy or Even Anger Your B2B Email Marketing Contacts: Some Worst Practices to Think About

Let’s start off with a bit of a disclaimer. Don’t let the title fool you. In no way does this post encourage or recommend email marketers to do any or all of the below-numbered worst email marketing practices. Instead, this entry serves as a warning and a reminder to anyone engaged in emailing recipients from a B2B contact database for marketing or sales purposes. Watch out for the following items and avoid them at all costs.

The below list is based on a blog post by Corey Eridon published in Hubspot Blog (see link at end of text). Corey mentions 16 flat-out incorrect (even illegal) email practices that many B2B email marketers are vulnerable to commit. For our purposes, we’ll take a look at eight of the most serious of such mistakes and explain them a bit. Without further ado, here they are:

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