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12 B2B Appointment Setting Reminders (Part 2)

posted by Margaret Spencer on October 21, 2016

12 B2B Appointment Setting Reminders (Part 1)

Always Ask if It’s a Good Time to Talk

If you’re able to reach the prospect, don’t get too hasty in proceeding to your pitch. You might have called at a bad time. Being interrupted does not bode well for many people particularly those in the field of business. So it’s only polite to ask whether it’s a good time to talk. If the prospect grants you the time, that’s good. You can fire away. If they refuse because they’re not free at the moment, grab this as an opportunity to set another schedule at their convenience.

Don’t Hang Up

We’re bound to get that dreadful “I’m not interested” line from prospects. However, you can use this as another opening. Ask why they’re not interested. You might make something out of their response that can pave the way for you to offer other services from your business.

Know Your Prospect

If you want to do business with another business, it is expected that you are well acquainted with things about them. More than just impressing them with your knowledge, it’s more on aligning your offers to their needs and giving them the impression you’re committed. How humiliating it is to phone a prospect, proudly offer your product or service and go sounding the crickets when you can’t answer their questions about what’s in it for them or how would it be relevant to their business.

Apply Mirroring

In Psychology, Mirroring pertains to the behavior in which a person subconsciously imitates the gesture, speech pattern, or attitude of another. It follows that the individual who is being mirrored can easily establish rapport with the person exhibiting the mirrored behavior, as the similarities in gesture, speech pattern, or attitude allow the former to feel more connected with the latter. This interesting notion has been leveraged and regarded as one of the most proven methods in appointment setting, well, in the business world as a matter of fact. For appointment setters who occasionally meet their prospects face to face, this seem to be a challenge but it’s not impossible. Mirroring can be done via telephone, even in emails. If the prospect is a fast or slow talker, match up to him/her and use words he or she likely understands and would use. Though it is mentioned earlier that Mirroring is subconsciously done, skilled appointment setters can harness it otherwise.

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Telemarketing | Business | Business Advice | lead acquisition | Lead Generation | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


12 B2B Appointment Setting Reminders (Part 1)

posted by Margaret Spencer on October 21, 2016

Effective B2B appointment setting means generation of qualified leads and scheduled sales opportunities for the sales team. If things get smooth with the prospects and sales representatives, it can certainly turn into conversion. But obviously, we need to go back from where we started. Such benefits are out of reach if you can’t effectively set […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | Business | Business Advice | lead acquisition | Lead Generation | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


5 Words You Should and Should Not Include in Your B2B Telemarketing Pitch

posted by Margaret Spencer on October 14, 2016

Words have the power to both compel and drive prospects away. In B2B telemarketing, using certain word or phrases can have an impact on the call. Wrong words or phrases can leave a bad taste in the prospect’s mouth but the right ones can certainly earn you their good side. Let us a take a […]

Posted in B2B Leads | B2B Marketing | B2B Telemarketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | telemarketers | telemarketing quality | telemarketing tips with no comment


Tips and Tricks in Selecting a B2B Telemarketing Firm (Part 3)

posted by Margaret Spencer on October 12, 2016

Send a Request for Proposal (RFP) and evaluate response based on fixed criteria You can further narrow down or even finally get to choose one from your B2B telemarketing firm prospects by distributing RFPs. First, you need to lay out details about your business profile, status quo, requirements, and expectations. You can follow this up […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | telemarketers | telemarketing quality | telemarketing tips with no comment


Tips and Tricks in Selecting a B2B Telemarketing Firm (Part 2)

posted by Margaret Spencer on October 11, 2016

Investigate about their telemarketers. Figuratively speaking, your telemarketing campaigns are  like wars and the frontline soldiers are going to be the telemarketers. If this is the case, do they have the necessary ammunitions lock and loaded? Or if it all comes down to hand to hand combat, are they skilled enough to take it head […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | telemarketers | telemarketing quality | telemarketing tips with no comment


Tips and Tricks in Selecting a B2B Telemarketing Firm (Part 1)

posted by Margaret Spencer on October 7, 2016

When you’re set out to find the perfect B2B telemarketing firm for your business, you need to have your objectives in mind, substantial knowledge, and strategy so that you’ll be able to make the best possible decision in who to choose. To be honest, there isn’t necessarily a perfect technique in selecting one but there […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | telemarketing quality | telemarketing tips with no comment


Discover the Secrets of those Engaging Email Subject Lines

posted by Margaret Spencer on October 5, 2016

            You can say that email subject line is the make or break of any email. Why? Of course. It has to be tempting enough to be able to tempt prospects to open and read the rest of your email. No matter how much you invest on getting the content […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | lead acquisition | Lead Generation | marketing ability | Marketing Tips | sales ability with no comment


Do You Want to Be a Thought Leader? Here’s how! (Part 2)

posted by Margaret Spencer on October 4, 2016

Thrive for a content that BANGS Innovation is the ground that the best thought leaders in the world have always tread. Their visions and way of thinking aren’t limited to what has already been established in the industry they belong. They always explore possibilities and make contents out of it. They make bolder claims. They […]

Posted in B2B Leads | Business | Business Advice | content marketing | Lead Generation with no comment


Do You Want to Be a Thought Leader? Here’s how! (Part 1)

posted by Margaret Spencer on October 3, 2016

Thought leadership is the state of being identified by an audience or readers as a source of useful information about a particular field or industry. This is mainly attained through educating prospects, customers, community, connections, etc. Thought leadership establish credibility which, in turn, builds trust and loyalty. Becoming a thought leader in the field/industry you’re […]

Posted in B2B Leads | Business | Business Advice | content marketing | Lead Generation with no comment


Demand Generation: A Better Means to an End

posted by Margaret Spencer on September 30, 2016

Let us say you have this quite a number of leads. However, to your surprise, the conversion was also quite less than what you expected with such a quantity of generated leads. What do you think went wrong? It might be because these leads you have acquired are half-baked. Fortunately, this is where demand generation […]

Posted in B2B Leads | B2B Marketing | Business | Lead Nurturing | marketing | Marketing Tips | sales with no comment


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