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Tips and Tricks in Selecting a B2B Telemarketing Firm (Part 3)

posted by Margaret Spencer on October 12, 2016

Selecting a B2B Telemarketing Firm

Send a Request for Proposal (RFP) and evaluate response based on fixed criteria

You can further narrow down or even finally get to choose one from your B2B telemarketing firm prospects by distributing RFPs. First, you need to lay out details about your business profile, status quo, requirements, and expectations. You can follow this up with standard queries for these firms such as company profile, financial standing, telemarketing experience, account management team, etc. But you can also include questions on areas you like more information with (i.e. agents and staffs, trainings, technology, recommendations, etc.). Putting criteria for each question will help you identify the prospects or prospect that distinctly comes together with your needs. With this, evaluating their response when you receive them will be so much simpler.

Go to their websites and ask for a sales call.

This will serve as your surprise attack. What better way to verify whether they’re good as what they claim to be through a first-hand account? Take a glimpse on the level of their promptness, telemarketing skills and professionalism on the initial conversation. If they cannot convince you to pick them over the phone, then most likely, they’ll struggle trying to persuade your target market.

Clarify their process on caller designation and lead turnover.

Opt for a B2B telemarketing firm that will designate permanent callers to your campaign. This is to ensure that they will be able to focus on your project and hopefully, become even better at their tasks the longer they stay on your campaign. Such can result to an increase in your ROI. In addition, take into consideration how they will manage lead turnover to your own internal sales team. Unestablished turnover procedures will be a bad investment.

Do a site visit.

Whether you have narrowed down or already selected a firm, doing a site visit is important before giving the final decision. While you are there, meet all the people that are likely to be involved in your campaign. Do they live up to the professionalism, knowledge, and expertise they claim in their RFP? Are you comfortable with communicating with them? How about the environment? What did you observe in terms of agents to supervisor ratios? Culture? Employee engagement? Sure, you can talk on the phone with them, but it can’t really equal the experience of actually seeing the call center in action.

Selecting a B2B telemarketing firm is often difficult, tedious and time-consuming process but so is the way towards success.

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | telemarketers | telemarketing quality | telemarketing tips with no comment


Tips and Tricks in Selecting a B2B Telemarketing Firm (Part 2)

posted by Margaret Spencer on October 11, 2016

Investigate about their telemarketers. Figuratively speaking, your telemarketing campaigns are  like wars and the frontline soldiers are going to be the telemarketers. If this is the case, do they have the necessary ammunitions lock and loaded? Or if it all comes down to hand to hand combat, are they skilled enough to take it head […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | telemarketers | telemarketing quality | telemarketing tips with no comment


Tips and Tricks in Selecting a B2B Telemarketing Firm (Part 1)

posted by Margaret Spencer on October 7, 2016

When you’re set out to find the perfect B2B telemarketing firm for your business, you need to have your objectives in mind, substantial knowledge, and strategy so that you’ll be able to make the best possible decision in who to choose. To be honest, there isn’t necessarily a perfect technique in selecting one but there […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | telemarketing quality | telemarketing tips with no comment


Discover the Secrets of those Engaging Email Subject Lines

posted by Margaret Spencer on October 5, 2016

            You can say that email subject line is the make or break of any email. Why? Of course. It has to be tempting enough to be able to tempt prospects to open and read the rest of your email. No matter how much you invest on getting the content […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | lead acquisition | Lead Generation | marketing ability | Marketing Tips | sales ability with no comment


Do You Want to Be a Thought Leader? Here’s how! (Part 2)

posted by Margaret Spencer on October 4, 2016

Thrive for a content that BANGS Innovation is the ground that the best thought leaders in the world have always tread. Their visions and way of thinking aren’t limited to what has already been established in the industry they belong. They always explore possibilities and make contents out of it. They make bolder claims. They […]

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Do You Want to Be a Thought Leader? Here’s how! (Part 1)

posted by Margaret Spencer on October 3, 2016

Thought leadership is the state of being identified by an audience or readers as a source of useful information about a particular field or industry. This is mainly attained through educating prospects, customers, community, connections, etc. Thought leadership establish credibility which, in turn, builds trust and loyalty. Becoming a thought leader in the field/industry you’re […]

Posted in B2B Leads | Business | Business Advice | content marketing | Lead Generation with no comment


Demand Generation: A Better Means to an End

posted by Margaret Spencer on September 30, 2016

Let us say you have this quite a number of leads. However, to your surprise, the conversion was also quite less than what you expected with such a quantity of generated leads. What do you think went wrong? It might be because these leads you have acquired are half-baked. Fortunately, this is where demand generation […]

Posted in B2B Leads | B2B Marketing | Business | Lead Nurturing | marketing | Marketing Tips | sales with no comment


Choosing the right database/contact list provider

posted by Margaret Spencer on September 29, 2016

There are an overwhelming number of database and contact list providers globally and each of them comes with their own edge and potential issues. Given this, choosing one could really get challenging. So here are some of the key considerations that would guide you in picking the right match. Create a data set that satisfies your business’ […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business directory database | business email database | Business Email List | Business List | Business List Provider | business mailing address | Business Mailing List | Calling List | Contact Database | contact database for email marketing | Contact Lists | Custom list | Data Records | Database Providers | E-Mail Lists | Emailing List Provider | Mailing List | Mailing List Provider | marketing | Marketing List | Purchasing Record Lists | sales | Telemarketing List with no comment


4 Mistakes Stopping Your B2B Mobile Apps Success & How to Tackle It

posted by Margaret Spencer on September 28, 2016

The convenience, speed and ease of use of mobile apps are mainly the reason why it’s appealing to the mass. Correspondingly, a lot of businesses have integrated mobile apps to improve customer experience and encourage patronization from other people. However, there’s a lot of consideration before making one and this is especially the case for […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Nurturing | marketing | Marketing Tips | sales with no comment


Some Content You Might Want to Consider Sharing for Lead Generation

posted by Margaret Spencer on September 22, 2016

           People from all ages have always been a fan of freebies. That is why in the venue of digital marketing, marketers make it a point to have some free of charge content to share (or simply put, free files to download). This technique has been used to increase traffic and […]

Posted in B2B Leads | B2B Marketing | Business | content marketing | lead acquisition | Lead Generation | marketing | Marketing Tips | sales | social media marketing tips | social media strategy with no comment


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