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Social Media Marketing: 2 Ways to Generate B2B Leads through LinkedIn

posted by Margaret Spencer on August 25, 2016

Generate B2B Leads through LinkedIn            Compare to Facebook and Twitter, LinkedIn is said to be the most viable social media platform for B2B leads generation. A recent study concluded that more than 80% of B2B leads from social media are generated from LinkedIn. Well, why wouldn’t that be the case? Linked in is like a huge convention of professionals from different industries. This only implies that businesses eyeing businesses and decision makers will find a large convergence of it in LinkedIn in contrast to other social media platform. Undeniably, B2B leads seem to be endless in this vast social network and B2B marketers are taking advantage of this. However, you don’t want to go prancing around this platform indiscriminately without a strategy.

B2B Leads in LinkedIn Status Updates

             Members who post regularly are said to likely succeed in LinkedIn. In any social media platform, the more active you are, the more visible you get. This is a good approach to stay in your connections’ feed. Frequently expressing great information, sharing industry news and tips and publishing your own article enables you to establish credibility and gain new connections as other members will see how engage you are. What’s more is that you can leverage these posts to acquire a significant number of B2B leads easily. Members use LinkedIn channels to see articles in line with topics they are concern with. LinkedIn channels sort these posts into various topics. A channel per se could have 1 million followers! (Just imagine how many B2B leads you can procure with such an overwhelming number). If you want this to work for you, get featured in a channel. You can also initiate or encourage a Q and A trick. Questions doesn’t need to be about your respective businesses. It can be anything (e.g. economy situation, political events and many more). Q and A can stimulate healthy professional discourses and can lead to B2B lead generation. Just make sure that you’re a specialist in whatever topic you want to discuss and that answers you offer are profound, intensive and reliable.

B2B Leads in LinkedIn InMail

            One of the well-known marketing feature in LinkedIn that has empower B2B lead generation is InMail. It permits you to send messages to individuals outside your immediate connections. In addition, it’s a successful instrument for moving beyond gatekeepers and reaching prospects directly. As per LinkedIn, the probability of B2B marketers getting a reply in employing InMail is 30 times than those who pick cold calling. Make sure to make a research before sending an InMail message so that you can specify shared characteristics with your contact.

LinkedIn has many features that makes it an ideal resource for B2B marketing and B2B lead generation. Play to its strength with your objectives in mind.

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Fresh Leads | lead acquisition | Lead Generation | social media marketing | social media marketing tips | social media strategy with no comment


Social Media Marketing: 2 Ways to Generate B2B Leads through Twitter

posted by Margaret Spencer on August 24, 2016

Twitter is another platform used in social media marketing. It does not have Facebook’s easy targeting capabilities but some of its features are really helpful in B2B leads generation. Even though conversion rates in Twitter are low compared to other social media, B2B marketers are still investing on this platform simply because potential clients are […]

Posted in B2B Leads | B2B Marketing | Business Advice | Fresh Leads | lead acquisition | Lead Generation | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


Social Media Marketing: How to Generate B2B Leads through Facebook?

posted by Margaret Spencer on August 23, 2016

         As of July 2016, there are over 1.71 billion monthly active Facebook users and about 1.13 billion people log onto Facebook everyday (June 2016). This signifies that it is too substantial of a social media for B2B marketers to ignore and that among from its active users (most likely from varying demographic […]

Posted in B2B Leads | B2B Marketing | Business Advice | Fresh Leads | lead acquisition | Lead Generation | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


The Role of Social Media in B2B Marketing

posted by Margaret Spencer on August 22, 2016

The use of social media was first established in B2C marketing. However, its applicability covered B2B overtime. Currently, it is a channel considered to be one of the tigers in B2B marketing strategies as it generates significant number of leads for conversion. Social media has leverage B2B companies in many ways. Social media increases brand […]

Posted in B2B Leads | B2B Marketing | Fresh Leads | lead acquisition | Lead Generation | social media marketing | social media strategy with no comment


Treading the Same Grounds in B2B Leads: Content and Call List

posted by Margaret Spencer on August 11, 2016

They’re not so different when it comes to B2B leads.             It is easy to perceive that content marketing and calling campaigns have different means in B2B marketing. The former earns the confidence of these B2B leads by employing the creation of content which is significant and useful to address business solutions sought by these […]

Posted in B2B Leads | B2B Marketing | Business Contact List | Business List | Calling List | Contact Lists | content marketing | Telemarketing List | telemarketing quality with no comment


Get That C-Level Executives Read Your Business Email

posted by Margaret Spencer on August 9, 2016

If you think it’s easy to make C-Level Executives read your business email, think again. Using email marketing as a channel in B2B marketing processes is definitely easy. You wouldn’t even break a single sweat in sending business emails. But getting those big shot C-Level executives to read those? Whether from big or small marketing firm, […]

Posted in B2B Leads | B2B Marketing | Business Advice | C-Level Executives | E-mail marketing services with no comment


Keeping Your Lead Generation Right On Track

Contact Database Management: Keeping Your Lead Generation Right On Track

posted by Margaret Spencer on July 13, 2016

Continuously taking care of multiple b2b leads in contact database after acquiring them is not an easy task; For we are not just talking about a couple of leads but a considerable number of it. After all, the leads generated from your contact database, is like an exclusive magic library.

Posted in B2B Leads | Contact Database | contact list with no comment


Business Innovation in Leads Database

posted by Margaret Spencer on June 15, 2016

One generic method to get in touch to customers and possible shareholders are through the b2b mailing leads database. This repository of contacts is heavily populated with sundry business contact information. With this, sending out advertisements will be easier and can cut the amount of time it takes to complete the sales process. It should […]

Posted in B2B Leads | Business Contact Database | Contact Database | Database Leads with no comment


Contact Lists – A Better Choice over Pay per Lead?

posted by Margaret Spencer on April 1, 2016

The value of a lead lies in the end result: the possibility of a sale. If such an end-scenario were not present, then leads would be worth near nothing because businesses could not use them to their advantage. However, since it is true that leads can open doors and yield potential profits in the future, […]

Posted in B2B Contact Database | B2B Leads | Contact Lists | Database Leads | Marketing Tips with no comment


How to Make More Sales Out of Sales Leads Database

posted by Margaret Spencer on March 28, 2016

The race in marketing is a never ending process since it sheds light on procuring and updating all possible contacts in the market. With the massive available contact, it is never easy to access their objective especially their marketing campaign. That means, you will be putting a lot of time to figure that out. The […]

Posted in B2B Leads | B2B Mailing Lists | Database Leads | Lead Nurturing | Sales Leads Database with no comment


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