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Business Email List Tips – Be Serious Or Be Seasonal?

posted by Margaret Spencer on November 2, 2012

Business Email List, Email List, Email MarketingIf you find the title odd, here is a brief explanation between what is serious, what is seasonal, and how there seems to be a dilemma between the two when you are finally blasting a message to the contacts on your business email list:

  • Serious – If you are in B2B marketing, there is a tendency to be serious even when the goal is simply to promote your business and draw attention to it. Your message simply contains the hard facts on the problems you are trying to solve and you believe a prospect should pay attention to.
  • Seasonal – Going seasonal means you are tying your message to the current season. It shows that your business is aware and is capable of sending a pleasing message that is not static and can align itself with a theme. For example, you use brown or orange colors in your templates to express the season of autumn and Thanksgiving.

Both approaches appear to run counter to each other. Going for a seasonal theme sounds more like a consumer marketing stunt while a serious approach is clearly too rigid. However, which is the truly effective email marketing approach?

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Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | Business | Business Advice | Business Contact List | Business Email List | Business List | E-Mail Lists | Email List Provider | Email Marketing List | Mailing List Provider | marketing with no comment


How An Email List Should Point To Industry Culture

posted by Margaret Spencer on November 1, 2012

All right so your company is done with development, done with production, and now you have acquired an email list with details that will get in you touch with players in a new industry. But wait up, are you sure this is as easy as dropping down an email list vendor’s site, making a beeline for an […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | Business | Business Contact List | E-Mail Lists | E-mail marketing services | Email List Provider | Email Marketing List | Emailing List Provider | Mailing List | Mailing List Provider | mailing list services | marketing with 1 comments


Strategize, Adapt and Expand the Contact Database

posted by Margaret Spencer on October 1, 2012

In the army, generals need to strategize in order to win every battle or war and expanding their control on a certain geographical location; according to the infamous Sun Tzu in his art of war that “opportunities multiply as they increase. Same goes for business expanding business. Every company needs to do a lot of […]

Posted in B2B Contact Database | B2B Mailing Lists | Business Contact Database | Business Contact List | Business Mailing List | Mailing List Provider with no comment


calling list, contact database

4 Phone Prospecting Facts to Help Improve Timing & Results with a B2B Mailing List

posted by Margaret Spencer on September 3, 2012

While the idea of “talking to the right leads at the right time” may strike you as completely commonsensical in your mind, it’s far from being common practice in the real world. Numerous studies on lead response management commissioned by independent marketing and sales think-tanks have shown that phone-based prospect follow-up activities of most companies […]

Posted in B2B Mailing Lists | Business | Calling List | Contact Database | marketing | sales with no comment


contact database

Contact Database Security 101: A Few Basic Insights and Tips

posted by Margaret Spencer on August 22, 2012

When hackers gained illegal access to Epsilon’s email contact database in 2011, alarm bells went off, raising concerns about the security of contact details along with personal and professional information stored in marketing databanks. A few months and a dozen hacking incidents involving different companies later, TicketWeb reported that hackers obtained customers email information after […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Business Database | Contact Database | marketing | sales with no comment


10 B2B Email Contact Database Insights You Need to Look Out For

posted by Margaret Spencer on August 18, 2012

We took a look at some key basics about split testing in the post titled “How to Plan and Run an Effective AB Split Test for Your B2B Email Campaign in 10 Easy Steps” from a couple of weeks ago. Now, we’ll focus on some specific aspects of your b2b email contact database which you […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Contact Database | Mailing List Provider | marketing | sales with no comment


Back to basics

Going Back to the Basics: How to Optimize Your B2B Email Marketing Campaign ROI

posted by Margaret Spencer on July 27, 2012

A lot of things have changed in the B2B marketing world, but there are a few that seem to remain the same despite all the breakthroughs and breakdowns. Email marketing has been rapidly evolving and has seen its fair share of transformations within almost every aspect, yet a handful of basic concepts and elements still […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Business Contact List | Contact Database | Contact Lists | Emailing List Provider | Mailing List Provider | marketing | sales with 1 comments


mailing list, b2b mailing list

Five B2B Email Marketing Campaign Areas Where the 80/20 Rule Usually Shows Up

posted by Margaret Spencer on July 18, 2012

The Pareto Principle, more popularly known as the 80/20 Rule is a seemingly self-fulfilling prophecy that states 80% of outcomes are brought about by 20% of the events that caused them and, inversely, 20% of results are caused by 80% of the preceding events. But there’s nothing magical about this tendency. In fact, the figures […]

Posted in B2B Mailing Lists | Business | business mailing address | mailing list services | marketing | sales with no comment


mailing list, managers mailing list

Five Serious Reasons Why Using Humor in Your B2B Email Campaign is a Good Idea

posted by Margaret Spencer on July 13, 2012

B2B email marketers should seriously consider applying a touch of comedy in their campaigns. Certainly, the business world has room for a little bit of laughter brought on by a well-timed email every now and then. As we’ll see, this type of content can earn you more than just a few moments’ worth of giggling […]

Posted in B2B Mailing Lists | Business | Business Advice | Business Mailing List | Contact Database Provider | Database Providers | E-Mail Lists | marketing | Marketing Tips | sales with no comment


email list, email list provider, executive email list

Six Ways to Develop B2B Email Content that Actually Get Shared

posted by Margaret Spencer on July 4, 2012

Getting recipients like those in your C-level executive email list to read your messages is already an achievement in itself, but what about having them click those share buttons at the bottom of your emails? This would really be reason enough to give yourself a pad on the back. Think about the boost in brand […]

Posted in B2B Mailing Lists | Business | E-Mail Lists | Executive Lists | List Providers | mailing list services | marketing | sales with no comment


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