When you look at your business email list, you will be surprised at how it can force you to wear many faces. Spies are not the only ones called to be masters of disguise. And while deception should not be your goal, there are shocking parallels when it comes to the need to give different impressions.
All right so you have finished building a business email list. You finished canvassing vendors, bought from the best ones, and now your email marketers are working on a template to start blasting. There is only one thing nagging at the back of your mind: the list still feels too short. No matter how much you […]
A business email list can be used for more than just your regular lead generation campaign. It can be used to make a very important announcement. Things like new products or new services may need a bit of marketing. But no matter how you look at it, what better way to introduce them than to pronounce the […]
It is one thing to organize a business email list in terms of industry, size, or geographical region but it can be another thing entirely when it is by political affiliation. Still, with everyone, business owners and consumers alike, anticipating the results of the U.S. election, targeting your prospects based on political issues can be tempting. It […]
While a business email list is technically used for B2B processes like lead generation, you can be surprised at how such lists will impact consumers. On the other hand, nobody can blame you for not considering such impacts. When you see industry leaders get so steeped in big business, you think their influence never reaches past the […]
For veteran email marketers, the title might seem to state the obvious. But there are newbies or even other experts out there who might contest that a business email list tends to enable such redundant messaging. How does one avoid the ability to send the same message to an entire list without, well, sending the same message!?
If you find the title odd, here is a brief explanation between what is serious, what is seasonal, and how there seems to be a dilemma between the two when you are finally blasting a message to the contacts on your business email list: Serious – If you are in B2B marketing, there is a tendency to […]
All right so your company is done with development, done with production, and now you have acquired an email list with details that will get in you touch with players in a new industry. But wait up, are you sure this is as easy as dropping down an email list vendor’s site, making a beeline for an […]
In the army, generals need to strategize in order to win every battle or war and expanding their control on a certain geographical location; according to the infamous Sun Tzu in his art of war that “opportunities multiply as they increase. Same goes for business expanding business. Every company needs to do a lot of […]
While the idea of “talking to the right leads at the right time” may strike you as completely commonsensical in your mind, it’s far from being common practice in the real world. Numerous studies on lead response management commissioned by independent marketing and sales think-tanks have shown that phone-based prospect follow-up activities of most companies […]