Sometimes when you see a business email list, you have a tendency to exaggerate the images of your prospects. In some cases, the exaggeration comes as a result of seeing their position in your prospect companies. However, that little tendency is not always a good thing. It has been a case throughout history that when people forget the humanity of others, a lot of bad stuff happens.
When you look at your business email list, you will be surprised at how it can force you to wear many faces. Spies are not the only ones called to be masters of disguise. And while deception should not be your goal, there are shocking parallels when it comes to the need to give different impressions.
All right so you have finished building a business email list. You finished canvassing vendors, bought from the best ones, and now your email marketers are working on a template to start blasting.
There is only one thing nagging at the back of your mind: the list still feels too short. No matter how much you researched, who you went to, or how long your browsed your vendor’s catalogue, all the results gave you was that one, short contact list.
Is this a bad sign? Is your email marketing plan doomed for failure?
A business email list can be used for more than just your regular lead generation campaign. It can be used to make a very important announcement. Things like new products or new services may need a bit of marketing. But no matter how you look at it, what better way to introduce them than to pronounce the news far and wide?
It is one thing to organize a business email list in terms of industry, size, or geographical region but it can be another thing entirely when it is by political affiliation. Still, with everyone, business owners and consumers alike, anticipating the results of the U.S. election, targeting your prospects based on political issues can be tempting. It sounds like a last minute call to get involved in the spirit of the voting season.
That does not mean it is a good idea.
While a business email list is technically used for B2B processes like lead generation, you can be surprised at how such lists will impact consumers. On the other hand, nobody can blame you for not considering such impacts. When you see industry leaders get so steeped in big business, you think their influence never reaches past the guys in suits.
For veteran email marketers, the title might seem to state the obvious. But there are newbies or even other experts out there who might contest that a business email list tends to enable such redundant messaging. How does one avoid the ability to send the same message to an entire list without, well, sending the same message!?
If you find the title odd, here is a brief explanation between what is serious, what is seasonal, and how there seems to be a dilemma between the two when you are finally blasting a message to the contacts on your business email list:
- Serious – If you are in B2B marketing, there is a tendency to be serious even when the goal is simply to promote your business and draw attention to it. Your message simply contains the hard facts on the problems you are trying to solve and you believe a prospect should pay attention to.
- Seasonal – Going seasonal means you are tying your message to the current season. It shows that your business is aware and is capable of sending a pleasing message that is not static and can align itself with a theme. For example, you use brown or orange colors in your templates to express the season of autumn and Thanksgiving.
Both approaches appear to run counter to each other. Going for a seasonal theme sounds more like a consumer marketing stunt while a serious approach is clearly too rigid. However, which is the truly effective email marketing approach?
All right so your company is done with development, done with production, and now you have acquired an email list with details that will get in you touch with players in a new industry. But wait up, are you sure this is as easy as dropping down an email list vendor’s site, making a beeline for an industry category, and just clicking ‘Buy’?
You may not realize it but you have already skipped one or two critical steps to take before marketing to a new, unfamiliar industry!
In the army, generals need to strategize in order to win every battle or war and expanding their control on a certain geographical location; according to the infamous Sun Tzu in his art of war that “opportunities multiply as they increase. Same goes for business expanding business. Every company needs to do a lot of research and sought help from advisers which may have been gotten from books, magazines and other enthusiastically obtainable sources. Investing a lot in terms of money, time and effort in order to get the business of the ground isn’t easy…not to mention costly. Expanding the contact database will increase the opportunity to be in contact with more shareholders, customers and dealers.
The mailing list provider, with its collection of names and addresses, will aid in expanding contacts. Communicating with speed is second nature when companies want to be in track with the latest news in the stock market, shareholding and whatnot. Companies who take their time in aligning themselves with a similar genre of business can expand rapidly; good mailing lists would increase the chances of good marketing and partnership. Indeed, mailing lists have augmented the accuracy and while appropriately sharp lists can serve as pivotal catalysts for tremendously successful direct mail advertising campaigns. Lists with outdated information or inappropriate targets for the company’s advertising message can cripple a campaign from the outset.
In order to boost business, it is better to have a contact database. With the use of these lists, a company that be in touch with other business that belong with another industry or market which are complementary to their own. For example, if you’re into printing services, your business mailing lists may reflect paper or printer manufacturing companies. These businesses can be the best associates when a company would like to spread up to superior markets.
Private business operators would look for a list that would provide the highest number of replies at the lowermost cost. Like most obtained materials needed for business, lists contrast in attribute and rate; generally, the more costly the list, the better the quality. There are many factors that can influence the costs of lists as well.
ContactDB is an integrated B2B marketing company that specializes in providing top quality data-related solutions and targeted outsourced marketing services.
We have more than 12 years of industry-leading experience and capabilities delivering marketing intelligence that enable our partners to reach out to marketing opportunities globally.
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