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Strategize, Adapt and Expand the Contact Database

posted by Margaret Spencer on October 1, 2012

contact database, mailing list provider, business mailing listIn the army, generals need to strategize in order to win every battle or war and expanding their control on a certain geographical location; according to the infamous Sun Tzu in his art of war that “opportunities multiply as they increase. Same goes for business expanding business. Every company needs to do a lot of research and sought help from advisers which may have been gotten from books, magazines and other enthusiastically obtainable sources. Investing a lot in terms of money, time and effort in order to get the business of the ground isn’t easy…not to mention costly. Expanding the contact database will increase the opportunity to be in contact with more shareholders, customers and dealers.

The mailing list provider, with its collection of names and addresses, will aid in expanding contacts. Communicating with speed is second nature when companies want to be in track with the latest news in the stock market, shareholding and whatnot. Companies who take their time in aligning themselves with a similar genre of business can expand rapidly; good mailing lists would increase the chances of good marketing and partnership. Indeed, mailing lists have augmented the accuracy and while appropriately sharp lists can serve as pivotal catalysts for tremendously successful direct mail advertising campaigns. Lists with outdated information or inappropriate targets for the company’s advertising message can cripple a campaign from the outset.

In order to boost business, it is better to have a contact database. With the use of these lists, a company that be in touch with other business that belong with another industry or market which are complementary to their own. For example, if you’re into printing services, your business mailing lists may reflect paper or printer manufacturing companies. These businesses can be the best associates when a company would like to spread up to superior markets.

Private business operators would look for a list that would provide the highest number of replies at the lowermost cost. Like most obtained materials needed for business, lists contrast in attribute and rate; generally, the more costly the list, the better the quality. There are many factors that can influence the costs of lists as well.

Posted in B2B Contact Database | B2B Mailing Lists | Business Contact Database | Business Contact List | Business Mailing List | Mailing List Provider with no comment


calling list, contact database

4 Phone Prospecting Facts to Help Improve Timing & Results with a B2B Mailing List

posted by Margaret Spencer on September 3, 2012

While the idea of “talking to the right leads at the right time” may strike you as completely commonsensical in your mind, it’s far from being common practice in the real world. Numerous studies on lead response management commissioned by independent marketing and sales think-tanks have shown that phone-based prospect follow-up activities of most companies […]

Posted in B2B Mailing Lists | Business | Calling List | Contact Database | marketing | sales with no comment


contact database

Contact Database Security 101: A Few Basic Insights and Tips

posted by Margaret Spencer on August 22, 2012

When hackers gained illegal access to Epsilon’s email contact database in 2011, alarm bells went off, raising concerns about the security of contact details along with personal and professional information stored in marketing databanks. A few months and a dozen hacking incidents involving different companies later, TicketWeb reported that hackers obtained customers email information after […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Business Database | Contact Database | marketing | sales with no comment


10 B2B Email Contact Database Insights You Need to Look Out For

posted by Margaret Spencer on August 18, 2012

We took a look at some key basics about split testing in the post titled “How to Plan and Run an Effective AB Split Test for Your B2B Email Campaign in 10 Easy Steps” from a couple of weeks ago. Now, we’ll focus on some specific aspects of your b2b email contact database which you […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Contact Database | Mailing List Provider | marketing | sales with no comment


Back to basics

Going Back to the Basics: How to Optimize Your B2B Email Marketing Campaign ROI

posted by Margaret Spencer on July 27, 2012

A lot of things have changed in the B2B marketing world, but there are a few that seem to remain the same despite all the breakthroughs and breakdowns. Email marketing has been rapidly evolving and has seen its fair share of transformations within almost every aspect, yet a handful of basic concepts and elements still […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Business Contact List | Contact Database | Contact Lists | Emailing List Provider | Mailing List Provider | marketing | sales with 1 comments


mailing list, b2b mailing list

Five B2B Email Marketing Campaign Areas Where the 80/20 Rule Usually Shows Up

posted by Margaret Spencer on July 18, 2012

The Pareto Principle, more popularly known as the 80/20 Rule is a seemingly self-fulfilling prophecy that states 80% of outcomes are brought about by 20% of the events that caused them and, inversely, 20% of results are caused by 80% of the preceding events. But there’s nothing magical about this tendency. In fact, the figures […]

Posted in B2B Mailing Lists | Business | business mailing address | mailing list services | marketing | sales with no comment


mailing list, managers mailing list

Five Serious Reasons Why Using Humor in Your B2B Email Campaign is a Good Idea

posted by Margaret Spencer on July 13, 2012

B2B email marketers should seriously consider applying a touch of comedy in their campaigns. Certainly, the business world has room for a little bit of laughter brought on by a well-timed email every now and then. As we’ll see, this type of content can earn you more than just a few moments’ worth of giggling […]

Posted in B2B Mailing Lists | Business | Business Advice | Business Mailing List | Contact Database Provider | Database Providers | E-Mail Lists | marketing | Marketing Tips | sales with no comment


email list, email list provider, executive email list

Six Ways to Develop B2B Email Content that Actually Get Shared

posted by Margaret Spencer on July 4, 2012

Getting recipients like those in your C-level executive email list to read your messages is already an achievement in itself, but what about having them click those share buttons at the bottom of your emails? This would really be reason enough to give yourself a pad on the back. Think about the boost in brand […]

Posted in B2B Mailing Lists | Business | E-Mail Lists | Executive Lists | List Providers | mailing list services | marketing | sales with no comment


business list, business list service, managers business list

How to Extend the Shelf Life of Your B2B Email Content: Ideas from a Content Marketing Guru

posted by Margaret Spencer on June 29, 2012

The average corporate recipient sifts through 105 emails a day, according to IBM’s Email Deliverability Report. A study published by the Nielsen-Norman Group reveals that email users typically spend about 51 seconds reading a single newsletter. This means emails already take up 1.5 hours from the daily schedules of contacts like decision-makers in your managers […]

Posted in B2B Leads | B2B Mailing Lists | Business | Business List | Business Mailing List | List Providers | marketing | sales with no comment


email list, email list service, b2b email list

The Four Areas in Your B2B Email Campaigns Where Twitter Proves Its Worth

posted by Margaret Spencer on June 20, 2012

A couple of blog posts ago, we saw how LinkedIn could be effectively combined with your email marketing in growing B2B lists, broadcasting content, and becoming a thought leader in your niche. Today, we’ll take a look at another extremely powerful social media tool you can use to enhance your B2B email marketing campaign’s effectiveness. […]

Posted in B2B Mailing Lists | Business | Business Mailing List | E-Mail Lists | List Providers | mailing list services | marketing | sales with no comment


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