A couple of blog posts ago, we saw how LinkedIn could be effectively combined with your email marketing in growing B2B lists, broadcasting content, and becoming a thought leader in your niche. Today, we’ll take a look at another extremely powerful social media tool you can use to enhance your B2B email marketing campaign’s effectiveness. Although having some similarities with LinkedIn in terms of impact on your email marketing projects, Twitter lends itself to other key areas in your campaign.
Over the years, Twitter has grown massively and now has around 500 million registered users. Each day, about 33 billion Tweets are made around the so-called Tweetersphere by its most active users, 50% of whom follow companies’, brands’, or products’ Twitter pages. That’s why 57% of companies engaged in social media marketing use twitter with 82% dedicated to B2B marketing – and for good reasons.
Twitter holds enormous B2B marketing potentials. In fact, B2B marketers who use Twitter are doubling their leads generated per month. Around 79% of US Twitter users are more likely to recommend brands they follow while 67% of US Twitter users say they’re more willing to buy followed brands.
These figures by themselves make it easy to see why B2B email marketing stands to benefit from adding Twitter into the mix. You can plainly see that Twitter can help you with such things as expanding your B2B email databases, promoting your brand/products, and elevating your online presence. But how exactly does this social site boost your B2B email campaign results? Here are four key email marketing areas where Twitter does its magic: