US: +1 888.488.5478  AU: +61 290081197  SG: +65 31062108

One of the Largest B2B List Providers

Home / Blog / Business Advice


5 Ways to Find Email Addresses for Account-Based Marketing Campaigns

posted by Margaret Spencer on October 10, 2017

5 Ways to Find Email Addresses for Account-Based MarketingDespite rewriting the rules of marketing and turning the traditional sales funnel model on its head, account-based marketing (ABM) still very much relies on good-old email as one of its most effective tactics. That’s why you still need to find email addresses that let you reach out to every decision-maker who’s part of the buying process at your target accounts.

Targeted and personalized emails work well as direct touch points in ABM campaigns. VC firm OpenView Partners outlines some strategies in the B2B ABM playbook that marketers should try out, and it’s clear that email plays a vital role in many of these activities, including:

  • Pre-targeting – using account-based ad targeting and follow-up through personalized outreach by marketing or sales reps
  • Account Nurture – reaching out to key stakeholders at your target companies that are already in your CRM
  • Pipeline Acceleration – helps sales reps guide influencers and decision-makers at target accounts from one stage of the sales cycle into the next

So, how do you find email addresses of key contacts you’ll need to reach out to in your ABM campaigns? This requires a solid contact data collection strategy that’s slightly different from typical email address harvesting for bulk campaigns. Here are five proven tips to get you started on the right track:


  1. Master a few Google search tricks

Google lets you refine your searches with a number of operators you can type in together with your queries. Some of these search modifiers allow you to find email addresses faster and more accurately.

The “site:” operator lets you limit your search to a specific domain. So, if you know some information about the decision-makers you want to contact (e.g., name or job title), you can use these keywords along with the site: operator to help you locate contact details from within the company’s site (e.g., “John Doe site:”).

Other useful Google tricks include:

  • Putting keywords inside quotation marks (“”) to look for an exact match
  • Excluding keywords using the “-“ operator
  • Using “allintext”, “allintitle”, or “allinurl” to find keywords in text, title, or URL, respectively
  • Combining queries using the “OR” or “|”


  1. Uncover the structure behind company email addresses

Work email addresses usually follow some underlying structure such as These conventions oftentimes remain consistent throughout an entire organization. That means if you can figure out a company’s email address format, you can also find email addresses simply by knowing the names of your target decision-makers.

Use these tips to make your guesswork more systematic:

  • Look for LinkedIn connections who work at the target company and see their profile’s “Contact Info” section
  • Find email addresses at the bottom of company press releases or within job postings
  • Browse through a company’s blog posts and see if authors also place their contact information there


  1. Scour through social networks

We’ve already mentioned using LinkedIn as a potential source of contact information. But that’s assuming you’ve made the right connections already. Otherwise, it can get a bit difficult for you to find email addresses on the social network. So, craft a compelling request to connect. It’s only when the prospect accepts the invite that you’ll have his email address, which you can then export along with your other connections’ addresses.

Twitter also works well for finding email contact information, though not as extensively as on LinkedIn. Check if a prospect lists his email address on his profile page. Use advanced Twitter search to find email addresses tweeted out by target decision-makers.


  1. Pick an email verification tool (or two)

In case you haven’t noticed, there’s a great deal of guesswork involved when mining for email addresses. Even if you do find email addresses from a reliable source, you still need to worry about the accuracy and validity of the information you’ve collected.

That’s where email verification tools come in handy. There’s a ton of options available on the market, but most experts recommend getting started with the following:

  • Email Checker – verifies validity of both domain and email address
  • Rapportive – pulls contact info associated with a valid email from LinkedIn and other sources
  • com – Checks if an email address is valid and reports details about bounces and server information


  1. Partner with a data vendor

If all this sounds like tedious work to you, that’s because it is. Building an account list takes time, effort, and other resources. A reputable data provider can help you find email addresses through prepackaged prospect lists or through data gathering solutions. Some data vendors even offer entire org charts filled with contact details.

To make sure that you partner with the right data provider, look at these five key qualities when doing your due diligence:

  • Data sources
  • Data shelf life
  • QA processes
  • Metrics/KPIs
  • Compliance practices

Whatever strategy you build and carry out to find email addresses for your ABM campaigns, the key thing is to always prioritize quality over quantity. B2B account-based marketing is all about developing relationships for long buying cycles. It’s the richness of each contact record that counts, not the record count itself.

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Contact Database | Contact Lists | Lead Generation | marketing | Marketing Tips | sales with no comment

4 Ways to Use Influencer Marketing for Faster Fresh Leads Creation

posted by Margaret Spencer on September 27, 2017

  It sometimes pays to stand on the shoulders of giants to extend your marketing messages’ reach and impact. That’s why influencer marketing is an ideal strategy for speeding up fresh leads creation and conversion. Influencers can help you connect with a larger audience or reach deeper levels of engagement which you’d most likely have […]

Posted in Advertising Company | appointment setters | B2B Appointment Setting | B2B Contact Database | b2b contact leads database | b2b contact list | B2B Leads | B2B Mailing Lists | B2B Marketing | B2B Telemarketing | Business | Business Advice | Business Contact Database | Business Contact List | Contact Database | Contact Lists | Lead Generation | marketing | Marketing Tips | sales with no comment

5 Key Qualities to Look For in a Data Gathering Solution Provider

posted by Margaret Spencer on September 20, 2017

We’re living through some pretty exciting times for data-driven marketing. Recent research from the Winterberry Group and Global Direct Marketing Association finds that almost 80% of marketers agree data is more critical than ever. The same study also reports that 88% actively use list segmentation and that 64% of marketers buy data from third-party data […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Contact Database | Contact Lists | data gathering solution | Lead Generation | marketing | Marketing Tips with no comment

6 Firmographic Info to Gather on Your Next Contact List Appending Run

posted by Margaret Spencer on September 15, 2017

In B2B marketing, getting to know your prospects and leads better can oftentimes require adding more fields on your marketing database. That’s why contact list appending remains a critical component of a modern B2B marketer’s data management plan. When done right, data appending enables you to paint a sharper image of potential customers, so that […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Contact Database | Contact Lists | Lead Generation | marketing | Marketing Tips | sales with no comment

6 Actionable Ways to Segment Information Technology Mailing Lists

posted by Margaret Spencer on September 12, 2017

Whether IT managers, directors, or CIOs (or all three) make up your information technology mailing lists, reaching out to an organization’s IT decision-makers via email can be a tough nut to crack. IT folks tend to be a well-informed bunch (i.e., keeping up with developments in their field is an unwritten item on their job […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Contact Database | Contact Lists | Lead Generation | marketing | Marketing Tips | sales with no comment

Never One Without The Other: Email Marketing and Email Database

posted by Margaret Spencer on August 9, 2017

I found articles that say, “Email is Dead” and “Buying an Email List is a No-no” a faux. It’s definitely not the case, not if you know how to make your email marketing strategy a killer and purchase an effective email database. Email marketing is one of the distinct ways in B2B marketing strategies that enables […]

Posted in B2B Marketing | Business | Business Advice | business email database | Business Email List | business email lists | contact database for email marketing | E-Mail Lists | e-mail marketing | email database list | email lists for lead generation | Email Marketing List | lead acquisition | Lead Generation | marketing with no comment

Reminders For Starters In Email Marketing

posted by Margaret Spencer on August 7, 2017

What is email marketing? Email marketing involve sending emails like product advertisements, business requests, sales solicitations or donations to potential or current customers. As a starter in email marketing, sending emails to everyone you just know through LinkedIn, Facebook or Twitter might feel off to you. However, know that you are not the only business […]

Posted in B2B Marketing | Business | Business Advice | content marketing | e-mail marketing | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips with no comment

The Change Occurring in B2B Marketing

posted by Margaret Spencer on August 4, 2017

For the past two years, there have been interesting shifts happening in the B2B enterprise like how buying decisions take place and who’s responsible for them. This was something that the people of Caterpillar noticed when they launched four videos entitled “Built for it” for their brand campaign 6 years ago. They realized that the […]

Posted in B2B Marketing | Business | Business Advice | marketing with no comment

The B2B Consultative Selling Approach

posted by Margaret Spencer on August 3, 2017

Peoples’ way of buying have dramatically changed over the years. In the past, buyers had to approach the seller early in the sales process in order to research information for their purchase. The buyer needed information and the seller had it. Seller had the power to influence the sale as they come back with more information […]

Posted in Business | Business Advice | lead acquisition | Lead Generation | sales | sales ability with no comment

5 Shocking Linguistic Red Flags Killing Your Email Marketing Campaign

posted by Margaret Spencer on July 31, 2017

Undeniably, an email’s content is important in email marketing. You can say, it is the heart of your campaign for it contains the message you want to convey to your target audience. Rather appallingly, there are errors that B2B email marketers tend to commit or overlook in an email’s content. So if you’re gearing toward […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing | Marketing Tips with no comment

Page 1 of 18123..10..Last »
Back Top
Free Subscription Plan Promo