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12 Elements to Consider when Selecting an Email Service Provider (Part 1)

posted by Margaret Spencer on September 23, 2016

            Finding an Email Service Provider (ESP) for your B2B or B2C email marketing? Here are the things you need to consider before settling in with one.

12 Elements to Consider when Selecting an Email Service Provider (Part 1)

Company-Centered

Whether you’re a big or small company, you have ways in doing things that is distinct from others. The ESP you’ll select should be able to understand and honor that, tailoring themselves to compliment and maximize how your business work in terms of email marketing.

Email Template Creation and Content Editor System

These are common features found in ESPs in which you can create layouts for your email or choose from a library of ready made ones with the former and edit the content of your email to your preference with the latter. Make sure to choose the one that would offer you ease of use and efficiency. Creating great emails obviously play an important part in the success of an email marketing. Having an ESP who can’t even help you with this is just a waste of your resources.

Contact List Management

More than just allowing you to put contact details, an ideal ESP would allow you to segment it. Customize the data field even. It also lets you work on those contact details in ways that would bring out creative uses of data in emails such as email personalization.

Images and Large Files Support

If your company frequently use numerous image in your email, consider an ESP that will enable you to conveniently store and organize them. Moreover, an ESP that also permits you to attach and send lots of large sized files because modern email systems usually don’t let you send any message of over 20 or 25 MB in size and this could hinder you in sending emails in case you have many attachments such as documents, whitepapers or ebooks.

Email Automation Capabilities

One of the advantages of choosing an excellent ESP is the email marketing automation. Aside from the obvious benefit of saving you from a tedious manual work, a fine one addresses many aspects that can mean favorable outcome for any business’ email marketing; Some of it are the consistency of branding, customer engagement and retention and even streamlining the sales funnel for lead nurturing. So make sure to investigate on ESPs email marketing automation performance.

Deliverability

Is there anything more epic fail than employing an ESP who can’t even get your emails land on the recipient’s inbox? No? No. It’s already a pain that some emails have to be filter in the spam section or not be read at all! So don’t push your luck by selecting hastily. Check on the ESP’s deliverability credentials. Good command on how message filtering works and substantial skills to format leaving emails accurately and guarantee delivery are needed. In addition to this, you can also seek out those referring clients on an ESP and investigate how that ESP tackle deliverability issues.

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | marketing | Marketing Tips with no comment


For Business Startups: 5 Reminders in Branding your Email Marketing

posted by Margaret Spencer on September 21, 2016

            According to The Radicati Group Inc, a technology market research firm from California, there are currently 205 billion email messages sent per day (that is to say almost 2.4 million emails are sent every second and some 74 trillion emails are sent per year). In addition, most of these […]

Posted in B2B Marketing | Business | Business Advice | business email service | e-mail marketing | E-mail marketing services | Lead Generation | Marketing Tips | social media strategy with no comment


B2B Appointment Setting: Be The Knight and Shining Armour!

posted by Margaret Spencer on September 20, 2016

         It’s given that B2B sales people should possess problem-solving ability. This allow them to seek and identify problems in a prospect’s organization and use it to pitch in a tempting offer of solution. However, this ability should not just be limited to them. A rather well-executed one in the area of […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Nurturing | marketing | marketing ability | Marketing Tips with no comment


B2B Appointment Setting: Transparency with Client’s Expenditures

posted by Margaret Spencer on September 19, 2016

Businesses have been given the right to secure their trade secrets and inner workings from being underhandedly use by outside parties. Nonetheless, this shouldn’t be an excuse to provide some transparency in terms of financial matters. This is critical especially in B2B dealings. Remember that it is also the right of clients or prospects to […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Generation | Lead Nurturing | lead nurturing tips | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


Dealing with Rude or Negative Feedbacks in B2B Email (Part 2)

posted by Margaret Spencer on September 16, 2016

Fix Things Up Once you have know the reasons that surrounds the rude or negative feedback sent by the B2B prospect or client, you might be able to engage them in a meaningful discussion and could have the chance to explain, defend or offer compensation. This is necessary so that you can increase their experience […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


Dealing with Rude or Negative Feedbacks in B2B Email (Part 1)

posted by Margaret Spencer on September 15, 2016

            At one point, we are bound to get that dreadful rude or negative B2B email responses from prospects or clients and as much as we want to snap (We all have that bad day you know.) and reciprocate their unpleasantness, we simply should not. It’s bad for business after […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


The Benefits of CRM and How to Maintain Its Data Accuracy (Part 2)

posted by Margaret Spencer on September 14, 2016

You cannot use CRM to its full potential with a poorly maintained database. It will only yield disappointing, unproductive results for your business because it will hinder your marketing campaigns and sales. But you can definitely avoid this by taking action. Here are some simple practices that can assist you maintain the best CRM data […]

Posted in B2B Marketing | Business Advice | Business Database | Contact Database | data profiling | data tips | Database | Leads Database | marketing | Marketing Tips | profiling | sales | Sales Leads Database with no comment


The Benefits of Your CRM and How to Maintain Its Data Accuracy (Part 1)

posted by Margaret Spencer on September 13, 2016

Customer Relationship Management or CRM pertains to the approach of managing business interactions with current and potential customers or clients and the data and information related with them. CRM is manifested today as IT systems and software created to administer such interactions. It is important that your business consider CRM because its benefits aren’t something […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Business Database | data tips | Database Leads | Lead Generation | Lead Nurturing | Marketing Tips with no comment


10 Best Practices on B2B Landing Pages (Part 2)

posted by Margaret Spencer on September 8, 2016

Add Video      Making your prospects read in your landing page is not the only way you can can share information about your business, service or proposal. You can also make them watch it. After all, solutions and services in B2B can be intricate. You can wrap it up with a video. Correspondingly, according […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | Fresh Leads | Lead Generation | marketing ability with no comment


10 Best Practices on B2B Landing Pages (Part 1)

posted by Margaret Spencer on September 7, 2016

            A landing page pertains to a standalone web page that is separated from its main website. It is created to serve a particular objective. In the business world, that objective is ultimately conversion. In B2B marketing, B2B landing pages are optimized for lead generation and have been helping in trickling B2B prospects further down the conversion […]

Posted in B2B Marketing | Business | Business Advice | Lead Generation with no comment


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