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B2B Marketing: What Will Your Brand Archetype Be? (Part 2)

posted by Margaret Spencer on November 8, 2016

Introducing the Archetypes

There are a countless number of archetypes. However, let’s zero in on the 12 classic master archetypes.

These 12 represents the fundamental human motivations. Each type consists set of values, meanings and personality traits. Moreover, they are classified into three sets of four, that is, Ego, Soul, and Self. The types in each set share a prevalent driving source, for instance, types within the Ego set are compelled to fulfill ego-defined agendas.

B2B Marketing: What Will Your Brand Archetype Be? (Part 2)

These 12 archetypes are also grouped according to four cardinal orientations: freedom, ego, social, order.

B2B Marketing: What Will Your Brand Archetype Be? (Part 2)

This is a variation on the three categories of types mentioned above. While all the types within the Ego, Soul, and Self sets share the same driving source, the types consisting the four orienting groups have different source drives but the similar motivating orientation. For example, the Caregiver is powered by the need to satisfy ego agendas through providing the needs of others, which is a social orientation. While the Hero, which is also powered by the need to satisfy ego agendas, do so by doing brave actions that demonstrate self-worth. These groupings help in comprehending the motivational and self-perceptual dynamics of each type.

The majority of people have some archetypes at play in their personality construct, but there is that one archetype that is bound to dominate the personality in general. Knowing which archetypes are at play in oneself and in the others helps in gaining personal insight into behaviors and motivations.

These notion of the archetypes and collective unconscious started by Jung in 1919 appears to have a great merit. Margaret Mark and Carol S. Pearson expounded its applications to consumer marketing and product and service branding in their book, The Hero and the Outlaw (2001).

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B2B Marketing: What Will Your Brand Archetype Be? (Part 1)

posted by Margaret Spencer on November 3, 2016

What is an Archetype? The term “archetype” comes from the Greek words archein, which means “original or old”; and typos, which means “pattern, model or type.” The combined meaning is an “original pattern” of which all other similar persons, objects, or concepts are derived, copied, modeled, or emulated. Carl Gustav Jung, a Swiss psychiatrist, and […]

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Nail that Apology With These Simple Steps

posted by Margaret Spencer on October 31, 2016

Clients (whether prospects or existing) are treated as valuable assets. Crossing a line and having them upset or discourage at you and/or your business can do some serious damage. Correspondingly, you need to say you’re sorry and set things right with them. Consider the following steps below. Address them properly and always, always make the […]

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Regulations in Telemarketing You Should Know

posted by Margaret Spencer on October 31, 2016

The idea of calling to sell services or products might be an easy job for some people who does not know the workings behind telemarketing, but to telemarketers, it is not just ‘call all you can’ or ‘call till you drop’ to get leads. They have to be wary of certain restrictions and rules before engaging […]

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B2B Lead Scoring System: Bridging the Gap Between Marketing and Sales

posted by Margaret Spencer on October 27, 2016

        Arguments between the marketing and sales team often surface in any given business. Whether it’s B2C or B2B, you can’t have missed that patented complaint of the sales teams not reaching their quotas because of the poor lead quality and the usual counterargument of the marketing team that the sales did […]

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B2B Telemarketing: What to Do When Your B2B Prospects Do These…

posted by Margaret Spencer on October 26, 2016

The following are the three common problems, telemarketers experiences from B2B prospects during telemarketing campaigns and here’s how to tackle them. Ignore your Calls You’ve been reaching to a B2B prospect for how many times now. But, to no avail. Apparently, your calls are being ignored. The best thing to do in this scenario is […]

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B2B Marketing Campaign: Planning It Like a Vacation (Part 2)

posted by Margaret Spencer on October 25, 2016

Identifying the suitable flight In most instances, launching a marketing campaign can be as pricey as those flights going to particular destinations. If you’re considering on outsourcing some of your B2B marketing or sales procedures, choose those that can present you the most profitable means. Also, keep in mind that not each company can have […]

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B2B Marketing Campaign: Planning It Like a Vacation (Part 1)

posted by Margaret Spencer on October 24, 2016

The holiday season is fast approaching, and it means vacation for most people. And whether you are riding solo or going to tag along with family or friends, planning helps you get the most out of your vacation. The same can be said to B2B marketing campaigns. Those businesses who need to take the word […]

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12 B2B Appointment Setting Reminders (Part 3)

posted by Margaret Spencer on October 22, 2016

Don’t Be Passive-Aggressive in Asking for a Meeting The simplest yet often forgotten technique in appointment setting; after your pitch, don’t ask your prospects if they’d like an appointment with your sales. Proceed to giving out politely the date and time your sales representative can talk to the prospect and ask whether they’re free on […]

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12 B2B Appointment Setting Reminders (Part 2)

posted by Margaret Spencer on October 21, 2016

Always Ask if It’s a Good Time to Talk If you’re able to reach the prospect, don’t get too hasty in proceeding to your pitch. You might have called at a bad time. Being interrupted does not bode well for many people particularly those in the field of business. So it’s only polite to ask […]

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