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5 Shocking Linguistic Red Flags Killing Your Email Marketing Campaign

posted by Margaret Spencer on July 31, 2017

5 Shocking Linguistic Red Flags Killing Your Email Marketing Campaign

Undeniably, an email’s content is important in email marketing. You can say, it is the heart of your campaign for it contains the message you want to convey to your target audience. Rather appallingly, there are errors that B2B email marketers tend to commit or overlook in an email’s content. So if you’re gearing toward running your email marketing anytime now, halt at this red light first and do a double check just in case some of these red flags are present in your email content.

Typographical Errors

Seriously? Yes. Seriously. You don’t want to misspell words or misplaced punctuations! That is simply absurd. So better proofread before sending it to your B2B prospects or clients.

SHOUTY CAPS

Writing in all caps in social media signifies shouting and the same can be said in business email and subject lines. If you want to use caps for the purpose of stressing a word or words, you can always go for alternatives such as underlining or bolding it.

Over-the-Top Usage of Powerful Words and Modifiers

This is the act of trying to use seemingly powerful words like “free”, “guarantee” or “save” and modifiers such as “best” or “superb” in a rather repetitive and irrelevant manner throughout the email copy. It will sound too good to be true to any reasonable B2B prospect. For this type of recipients, it can only mean one thing: your email is going to be tossed in the spam section.

Passive Voice is Passive

Use active voice in writing your business email by front-loading your sentences. An active voice makes your writing more direct, confident and concise. It’s also easier to follow and understand. Take for example, instead of saying “Our targeted B2B lists are prepared by our data specialists.”, you can write “Our data specialists prepared the targeted B2B lists.”

Ambiguous Calls to Action (CTA)

CTA’s such as “Sign up now” or “Click here” are so beat up and vague. You want your CTAs to be more specific like “Download your free white paper” or “Register to get your free newsletter subscription”.

Take a good, long look at your email content before running your email marketing campaign. Make sure it’s free from typographical errors, shouty caps, excessive use of power words & modifiers, passive-voiced sentences and ambiguous calls to action. Good linguistic command can make a difference in your email marketing. It can convince prospects to act, clients to purchase and who knows what else? More B2B leads to trickle down that sales funnel!

 

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing | Marketing Tips with no comment


6 Signs Your Email Marketing Service Provider Is Doing It Right

posted by Margaret Spencer on July 28, 2017

Email marketing is far from dead. In fact, a recent survey conducted by Ascend2 revealed that using emails is the first of the top three most effective digital marketing tactics used by more than half of companies with a rating of 61%. Also, according to Hubspot, 59% of B2B marketers consider email as the most […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | lead acquisition | Lead Generation | Lead Nurturing | marketing | marketing ability | marketing automation | Marketing Tips | sales with no comment


How to Know When It’s Time to Purchase a Targeted Email List

posted by Margaret Spencer on July 26, 2017

Notwithstanding the fact that purchasing a targeted email list can be a good way to promptly grow your contact database, most marketers are still reluctant to do so (well, who wouldn’t with all the bad rep that purchased contact lists have been getting these days?). Let’s scratch that! Purchased contact lists work just fine! You […]

Posted in B2B Marketing | Business | Business Advice | business email database | Business Email List | business email lists | E-Mail Lists | e-mail marketing | email database list | email lists for lead generation | Email Marketing List | lead acquisition | Lead Generation | marketing | Marketing Tips with no comment


The 4 K’s of Good Sender Reputation for Email Marketing

posted by Margaret Spencer on July 24, 2017

Simply put, the sender score is an indicator used by email providers to gauge how trustworthy an email source is.  A wide range of variables is taken into consideration to check a sender score. It includes bounce rates, spam complaints, industry blacklists—to name a few. Your sender score can make or break your email marketing […]

Posted in B2B Marketing | Business | Business Advice | business email service | e-mail marketing | E-mail marketing services | marketing | Marketing Tips with no comment


Run These 6 Data Hygiene Checks On Your B2B Email Lists Before Your Next Campaign

posted by Margaret Spencer on July 21, 2017

Whether it’s B2C or B2B, email marketing has always been an excellent approach to nurture prospects, convert sales-ready leads, and solicit repeat and referral business. However, in order to be effective, your contact list requires a solid foundation. And whether you’re employing bought or home-grown data, doing hygiene checks on your email lists is crucial […]

Posted in B2B Contact Database | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business email database | Business Email List | business email lists | Business List | Contact Database | Contact Database | contact database for email marketing | contact list | Contact Lists | data cleansing | data tips | Database | E-Mail Lists | e-mail marketing | email database list | email lists for lead generation | Email Marketing List | lead acquisition | Lead Generation | Leads Database | marketing | Marketing Tips | Record Lists | Sales Leads Database with no comment


3 Reasons Why Savvy B2B Marketers Do Email Marketing With Purchased Contact Lists

posted by Margaret Spencer on July 20, 2017

When handled correctly, you can take advantage of purchased contact lists to its full potential. That is why savvy B2B marketers include purchased contact lists in their must-haves especially when running email marketing campaigns. Here are three reasons why they just love to do so. It lets you kick-start your email campaign right away. Inbound […]

Posted in B2B Contact Database | B2B Leads | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business email database | Business Email List | business email lists | Business List | Contact Database | Contact Database | contact database for email marketing | contact list | Contact Lists | Custom list | Database | E-Mail Lists | e-mail marketing | email database list | email lists for lead generation | Email Marketing List | lead acquisition | Lead Generation | marketing | Marketing Tips | sales with no comment


Sending To Your Bought B2B Contact List Like A Boss

posted by Margaret Spencer on July 17, 2017

  Developing your B2B contact database in a short amount of time or even overnight isn’t so impossible! How? You can’t go wrong in buying a B2B contact list! However, some  business owners are reluctant to use bought data. They view sending to a contact list as risky. But that should not be the matter […]

Posted in B2B Contact Database | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | Business List | Contact Database | Contact Database | contact list | Contact Lists | Data Records | data tips | Database | lead acquisition | Lead Generation | marketing | marketing ability | marketing automation | Marketing List | Marketing Tips | sales with no comment


B2B Prospecting: The Key To Getting More Sales From Your Sales Leads Database

posted by Margaret Spencer on July 14, 2017

If you have a sales leads database and still wondering why you’re not seeing that sales figures, that might be because you have fallen short in prospecting. It’s a common knowledge that there are a lot of ways to do this like employing cold calling and email marketing. So why persist in prospecting? Isn’t having […]

Posted in appointment setters | B2B Appointment Setting | B2B Contact Database | B2B Leads | B2B Marketing | B2B Telemarketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | Business List | Contact Database | Contact Database | contact list | Contact Lists | Database | lead acquisition | Lead Generation | Leads Database | marketing | marketing ability | Marketing Tips | sales | sales ability | Sales Leads Database | telemarketers | telemarketing tips with no comment


Getting B2B Sales Done in B2B Marketing

posted by Margaret Spencer on July 13, 2017

The art of persuasion is any sales representative’s weapon. At best, they can make a prospect say that consecutive yeses. This is their part as a business educator. However, they still need to be present at the signing of contract in light of the fact that objections may arise despite of it being the end […]

Posted in B2B Marketing | Business | Business Advice | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


Sales Leads Qualifying Questions and Attributes

posted by Margaret Spencer on July 10, 2017

Provided that a qualified lead generation in a B2B marketing-for-leads program is to flourish, marketing, sales and corporate management should part an integrated definition of qualified sales leads. This is because the marketing team will have a better shot in producing leads that will be significant to the sales representatives if every one of them […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | Qualified Leads | sales | sales ability with no comment


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