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The 4 K’s of Good Sender Reputation for Email Marketing

posted by Margaret Spencer on July 24, 2017

Guarding Your Sender Score Reputation in Email Marketing With These 4 Ks

Simply put, the sender score is an indicator used by email providers to gauge how trustworthy an email source is.  A wide range of variables is taken into consideration to check a sender score. It includes bounce rates, spam complaints, industry blacklists—to name a few. Your sender score can make or break your email marketing campaigns, as your sender reputation influences whether or not your emails reach your intended recipients.

A sender score is a number that ranges from 0 to 100. >80 indicates a great sender reputation, >70 suggests consistent adherence to industry best practices and optimization of email program while <70 signals a need to repair sender reputation.

Though having a high sender score doesn’t necessarily ensure that your email will land in your recipients’ inbox, you wouldn’t want your score to fall below industry benchmarks either. A study conducted by Return Path, a leading expert in email deliverability, revealed that 77% of delivery problems were because of poor sender reputation.

So, how can you guard your sender score reputation?

You can start by knowing your current sender score. This information is available at senderscore.org. Once you’ve obtained your score, it will allow you to come up with ways to maintain or improve your reputation.

Second, keenly monitor feedback loops. A feedback loop (sometimes called a complaint feedback loop), is a mechanism for tracking subscribers’ complaints in which a mailbox provider forwards flagged instances of email violations encountered by their users to the sender’s organizations. Sure. We might view email complaints from recipients as inevitable. The Thing is, they hurt your sender score. Most mailbox provider offer feedback loop services in which they help you avoid further damage to your reputation by enabling you to track complaints and get rid of dissatisfied subscribers on your list.

Third, keep your data clean. Did you know that contact data has a limited shelf life? So, it’s imperative that you run regular data hygiene checks, even though you’re sending to a consent-based email list. Chronically hitting inactive and inaccurate email addresses can cause problems like hard bounces, which can hurt your sender score. If you aren’t capable of doing data hygiene checks yourself, hire a trusted data solutions provider to do the job for you and guard your sender score in the process.

Lastly, keep an eye on your sender score and email provider’s filtering criteria. Aside from your sender reputation, you should also check the filtering criteria enforced by email providers. Having knowledge on how your sender reputation is affected by particular types of filter can aid you in avoiding issues with future campaigns. Moreover, don’t forget to constantly analyze variables that influence your sender score.

Maintaining a good sender score is easy as one, two, three… and four, for good measure! Always be aware of your sender score standing. Monitor the pulse of your emails with recipients by taking advantage of feedback loop services. Ensure the cleanliness of your data by routinely doing data hygiene checks. Lastly, keep an eye on your email provider’s filtering standards and the variables that impact your sender score. Keep this in mind and you’re on your way to boosting your email deliverability and providing favorable outcomes to your future email marketing campaigns.

Posted in B2B Marketing | Business | Business Advice | business email service | e-mail marketing | E-mail marketing services | marketing | Marketing Tips with no comment


Run These 6 Data Hygiene Checks On Your B2B Email Lists Before Your Next Campaign

posted by Margaret Spencer on July 21, 2017

Whether it’s B2C or B2B, email marketing has always been an excellent approach to nurture prospects, convert sales-ready leads, and solicit repeat and referral business. However, in order to be effective, your contact list requires a solid foundation. And whether you’re employing bought or home-grown data, doing hygiene checks on your email lists is crucial […]

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3 Reasons Why Savvy B2B Marketers Do Email Marketing With Purchased Contact Lists

posted by Margaret Spencer on July 20, 2017

When handled correctly, you can take advantage of purchased contact lists to its full potential. That is why savvy B2B marketers include purchased contact lists in their must-haves especially when running email marketing campaigns. Here are three reasons why they just love to do so. It lets you kick-start your email campaign right away. Inbound […]

Posted in B2B Contact Database | B2B Leads | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | business email database | Business Email List | business email lists | Business List | Contact Database | Contact Database | contact database for email marketing | contact list | Contact Lists | Custom list | Database | E-Mail Lists | e-mail marketing | email database list | email lists for lead generation | Email Marketing List | lead acquisition | Lead Generation | marketing | Marketing Tips | sales with no comment


Sending To Your Bought B2B Contact List Like A Boss

posted by Margaret Spencer on July 17, 2017

  Developing your B2B contact database in a short amount of time or even overnight isn’t so impossible! How? You can’t go wrong in buying a B2B contact list! However, some  business owners are reluctant to use bought data. They view sending to a contact list as risky. But that should not be the matter […]

Posted in B2B Contact Database | B2B Marketing | Business | Business Advice | Business Contact Database | Business Contact List | Business Database | Business List | Contact Database | Contact Database | contact list | Contact Lists | Data Records | data tips | Database | lead acquisition | Lead Generation | marketing | marketing ability | marketing automation | Marketing List | Marketing Tips | sales with no comment


B2B Prospecting: The Key To Getting More Sales From Your Sales Leads Database

posted by Margaret Spencer on July 14, 2017

If you have a sales leads database and still wondering why you’re not seeing that sales figures, that might be because you have fallen short in prospecting. It’s a common knowledge that there are a lot of ways to do this like employing cold calling and email marketing. So why persist in prospecting? Isn’t having […]

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Getting B2B Sales Done in B2B Marketing

posted by Margaret Spencer on July 13, 2017

The art of persuasion is any sales representative’s weapon. At best, they can make a prospect say that consecutive yeses. This is their part as a business educator. However, they still need to be present at the signing of contract in light of the fact that objections may arise despite of it being the end […]

Posted in B2B Marketing | Business | Business Advice | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


Sales Leads Qualifying Questions and Attributes

posted by Margaret Spencer on July 10, 2017

Provided that a qualified lead generation in a B2B marketing-for-leads program is to flourish, marketing, sales and corporate management should part an integrated definition of qualified sales leads. This is because the marketing team will have a better shot in producing leads that will be significant to the sales representatives if every one of them […]

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The Significance Of Values in Fortifying B2B Sales in B2B Marketing

posted by Margaret Spencer on July 7, 2017

In B2C marketing, the principal key is winning over customer’s mind and hearts and giving them a feeling of oneself. This can be seen in business behemoths like Apple or Nike. On the other hand, in B2B marketing, stat-driven procedures where the best value of proponent sells best. Main point is, the psychological way of […]

Posted in B2B Marketing | Business | Business Advice | marketing | marketing ability | Marketing Tips | sales with no comment


Sales Leads Fallacies You Should Be Aware Of

posted by Margaret Spencer on July 6, 2017

We are already in the third quarter of the year and lean months are fast approaching. Looking for sales leads during these times are rather a ride in the struggle bus. Business owners are setting up their operation, instead of their marketing scheme, for the holiday season. Consumers are likewise bustling to get ready for […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | sales with no comment


Techniques in Pumping Your Lead Generation with the Information Fuel

posted by Margaret Spencer on July 3, 2017

Online information continues to expand in its seemingly infinite glory. The volume of information that the web stores can be equaled to the number of stars found in the Milky Way Galaxy. These information may or may not be of any value added so. These information holds essential information about practically everything. To locate a […]

Posted in B2B Contact Database | B2B Leads | Business | Business Advice | Business Contact Database | Business Database | Contact Database | Contact Database | data tips | Database | lead acquisition | Lead Generation | Leads Database with no comment


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