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The Benefits of Your CRM and How to Maintain Its Data Accuracy (Part 1)

posted by Margaret Spencer on September 13, 2016

Customer Relationship Management or CRM pertains to the approach of managing business interactions with current and potential customers or clients and the data and information related with them. CRM is manifested today as IT systems and software created to administer such interactions.

It is important that your business consider CRM because its benefits aren’t something you can turn your head around.

The Benefits of Your CRM and How to Maintain Its Data Accuracy1. It allows you to filter the most qualified leads.

With CRM, you’ll be able to easily identify quality leads and classify them accurately. Given this, you can optimize your marketing resources effectively as you will exclusively commit it to people that can convert.

2. It improves your efficiency in serving clients.

Isn’t receiving a gift that you really like make you happy? And that somehow, more than just being thankful of the gift, we come to appreciate the giver more because it as if he or she has taken the time and effort to know what we like. Using CRM is like being that kind of giver. With this system, you can easily pull out repository of client profiles that will help you determine clients’ needs and customize what you offer. Moreover, it can also help you to promptly address critical issues such as client’s complaint and avoid further problems and gaps. Taking one step ahead from your clients’ demands will surely lead to their satisfaction and recommendation of your service.

3. It increases your clients and revenue.

Marketing and promotional campaigns under CRM guarantees that you extend your service to new prospects and not to those who have already availed it. Although, CRM is also great in keeping existing clients by creating loyalty programs or customized communication. Thus, using CRM can expand your reach in acquiring potential clients, grow engagement with existing clients and increase your conversion.

4. It gives you access to a full range of reports and analytics.

Monitoring and analyzing your clients and even staffs will be an easy task with CRM. You get valuable insights on what merchandise or services are selling, when and where they are purchased and who are purchasing them. Furthermore, a view on the marketing and sales process, the flaws on those process (if there’s any), productivity of your staff members and many more. You can use these reports and analytics to come up with strategies and improve your business operations.

5. It heightens data security.

Private clients’ information and business insights stored in a centralized CRM system allow you to center your financial plan, HR and capital framework on it. You can place additional security measures so only selected personnel can get to the information, while keeping a close look on a single channel for possible breach.

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Business Database | data tips | Database Leads | Lead Generation | Lead Nurturing | Marketing Tips with no comment


10 Best Practices on B2B Landing Pages (Part 2)

posted by Margaret Spencer on September 8, 2016

Add Video      Making your prospects read in your landing page is not the only way you can can share information about your business, service or proposal. You can also make them watch it. After all, solutions and services in B2B can be intricate. You can wrap it up with a video. Correspondingly, according […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | Fresh Leads | Lead Generation | marketing ability with no comment


10 Best Practices on B2B Landing Pages (Part 1)

posted by Margaret Spencer on September 7, 2016

            A landing page pertains to a standalone web page that is separated from its main website. It is created to serve a particular objective. In the business world, that objective is ultimately conversion. In B2B marketing, B2B landing pages are optimized for lead generation and have been helping in trickling B2B prospects further down the conversion […]

Posted in B2B Marketing | Business | Business Advice | Lead Generation with no comment


10 Ways to Retaliate Negative Feedbacks in Social Media (Part 2)

posted by Margaret Spencer on September 6, 2016

6. Work on Making Things Right Offline Acknowledging a mistake and apologizing should be coupled with actions on making things right. Compensation can come in different form such as refund or replacement. Whatever it is, be sure to walk the talk. In addition to this, while it’s appropriate to promptly respond to negative feedbacks online, […]

Posted in B2B Marketing | Business | Business Advice | marketing ability | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


10 Ways to Retaliate Negative Feedbacks in Social Media (Part 1)

posted by Margaret Spencer on September 5, 2016

            If your business has social media presence, then you have a social media image to maintain and protect. While you can build and enhance that image through your clients’ positive feedbacks, it can also be tore down with negative ones. The latter kind of feedback can be disastrous because […]

Posted in B2B Marketing | Business | Business Advice | marketing ability | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


Some Aspects of your Email Deliverability Technology You Want to Keep a Tab With

posted by Margaret Spencer on September 2, 2016

Email deliverabillity is the capacity of an email to get to a recipient’s inbox. It is affected by various technological mechanisms such as ISPs, MTAs, throttling, bounces, bulking, spam issues and many more. Given this, it is necessary to keep track of the technological facets working behind your email deliverability since it is responsible of […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | Lead Generation | Marketing Tips with no comment


Your Way to a Safe B2B Email Marketing

posted by Margaret Spencer on September 1, 2016

Before you start sending business emails for your B2B email campaign, it merits getting a good command on laws surrounding email marketing to guarantee you aren’t violating any. You don’t want your business emails to be sorted as spams and waste your time and effort. Or worst, get yourself a bad rep on B2B email […]

Posted in B2B Marketing | Business | Business Advice | business email service | e-mail marketing | lead acquisition | Marketing Tips with no comment


These Creepy Personalization Techniques May Be Causing You To Lose Out On Your Email Marketing

posted by Margaret Spencer on August 31, 2016

  Clients want relevance. They like it when your email content is customized to their interests and purchasing propensities; thus personalization. However, they also want to be safe and in control of the content they receive. Overdoing personalization can leave them feeling disturbed and creeped out. According to a study conducted by Barnard (2014), if […]

Posted in B2B Marketing | Business Advice | Lead Generation | marketing automation | Marketing Tips with no comment


Marketing Automation Mistakes You Should Be Wary About

posted by Margaret Spencer on August 30, 2016

Embracing marketing automation has been giving a lot of opportunities for both small and big businesses to grow in terms of lead management, lead scoring, lead nurturing, and segmentation. However, like anything else, the good results it can offer is only a reflection of how good it is handled. The absence of clear strategy, trained […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Generation | Lead Nurturing | marketing automation | Marketing Tips with no comment


Linguistic Reminders in Email Marketing

posted by Margaret Spencer on August 29, 2016

How a business email is written is decisive for B2B email marketing. That is why, for any B2B marketers, linguistic considerations are important. However, you’d be surprised to know that there are still wrong practices in this aspect that some B2B marketers are being lenient about. Typographical Errors Seriously? Yes. Seriously. You don’t want to […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | marketing ability | Marketing Tips with no comment


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