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The Benefits of CRM and How to Maintain Its Data Accuracy (Part 2)

posted by Margaret Spencer on September 14, 2016

You cannot use CRM to its full potential with a poorly maintained database. It will only yield disappointing, unproductive results for your business because it will hinder your marketing campaigns and sales. But you can definitely avoid this by taking action. Here are some simple practices that can assist you maintain the best CRM data possible and get the most out of it.

The Benefits of Your CRM and How to Maintain Its Data AccuracyBe selective and avoid incomplete data.

A CRM account requires you to fill in numerous fields but you can still narrow it down to few important fields such as name, address, phone number and email address (of which should be mandatorily provided by prospects or clients). Add only what you need. Make it a point to exclude unnecessary details on sight and address any missing information. In this way, there’s not much to weed out and you don’t have to go through the entire database to look for what’s missing when you do some general cleaning.

Validate the data you have gathered.

Configure data validation regulations, limitations and routines in your CRM system. Doing this will enable it to operate on a secure, accurate, convenient and valuable data.

Label and segment every data you upload.

From what source did it came from? What campaign does it belong? Whose lead it is? You probably won’t answer these questions without labeling and segmenting your data. Remember to do this when you put a record in the CRM system for easy pull out of information.

Merge Duplicated Records

When you come across duplicated records, do not erase either one of them. Instead, merge the information you found in these records under a single record. By doing this, you can ensure that no possible important information is lost.

Set security roles.

To avoid data being intentionally or unintentionally edited or deleted and losing important information, manage the security privileges of staffs who can reach or edit information in your CRM.

When you manage your CRM appropriately from the start and maintain that. A quality database isn’t so impossible.

Posted in B2B Marketing | Business Advice | Business Database | Contact Database | data profiling | data tips | Database | Leads Database | marketing | Marketing Tips | profiling | sales | Sales Leads Database with no comment


The Benefits of Your CRM and How to Maintain Its Data Accuracy (Part 1)

posted by Margaret Spencer on September 13, 2016

Customer Relationship Management or CRM pertains to the approach of managing business interactions with current and potential customers or clients and the data and information related with them. CRM is manifested today as IT systems and software created to administer such interactions. It is important that your business consider CRM because its benefits aren’t something […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Business Database | data tips | Database Leads | Lead Generation | Lead Nurturing | Marketing Tips with no comment


10 Best Practices on B2B Landing Pages (Part 2)

posted by Margaret Spencer on September 8, 2016

Add Video      Making your prospects read in your landing page is not the only way you can can share information about your business, service or proposal. You can also make them watch it. After all, solutions and services in B2B can be intricate. You can wrap it up with a video. Correspondingly, according […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | e-mail marketing | Fresh Leads | Lead Generation | marketing ability with no comment


10 Best Practices on B2B Landing Pages (Part 1)

posted by Margaret Spencer on September 7, 2016

            A landing page pertains to a standalone web page that is separated from its main website. It is created to serve a particular objective. In the business world, that objective is ultimately conversion. In B2B marketing, B2B landing pages are optimized for lead generation and have been helping in trickling B2B prospects further down the conversion […]

Posted in B2B Marketing | Business | Business Advice | Lead Generation with no comment


10 Ways to Retaliate Negative Feedbacks in Social Media (Part 2)

posted by Margaret Spencer on September 6, 2016

6. Work on Making Things Right Offline Acknowledging a mistake and apologizing should be coupled with actions on making things right. Compensation can come in different form such as refund or replacement. Whatever it is, be sure to walk the talk. In addition to this, while it’s appropriate to promptly respond to negative feedbacks online, […]

Posted in B2B Marketing | Business | Business Advice | marketing ability | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


10 Ways to Retaliate Negative Feedbacks in Social Media (Part 1)

posted by Margaret Spencer on September 5, 2016

            If your business has social media presence, then you have a social media image to maintain and protect. While you can build and enhance that image through your clients’ positive feedbacks, it can also be tore down with negative ones. The latter kind of feedback can be disastrous because […]

Posted in B2B Marketing | Business | Business Advice | marketing ability | Marketing Tips | social media marketing | social media marketing tips | social media strategy with no comment


Some Aspects of your Email Deliverability Technology You Want to Keep a Tab With

posted by Margaret Spencer on September 2, 2016

Email deliverabillity is the capacity of an email to get to a recipient’s inbox. It is affected by various technological mechanisms such as ISPs, MTAs, throttling, bounces, bulking, spam issues and many more. Given this, it is necessary to keep track of the technological facets working behind your email deliverability since it is responsible of […]

Posted in B2B Marketing | Business | Business Advice | e-mail marketing | E-mail marketing services | Lead Generation | Marketing Tips with no comment


Your Way to a Safe B2B Email Marketing

posted by Margaret Spencer on September 1, 2016

Before you start sending business emails for your B2B email campaign, it merits getting a good command on laws surrounding email marketing to guarantee you aren’t violating any. You don’t want your business emails to be sorted as spams and waste your time and effort. Or worst, get yourself a bad rep on B2B email […]

Posted in B2B Marketing | Business | Business Advice | business email service | e-mail marketing | lead acquisition | Marketing Tips with no comment


These Creepy Personalization Techniques May Be Causing You To Lose Out On Your Email Marketing

posted by Margaret Spencer on August 31, 2016

  Clients want relevance. They like it when your email content is customized to their interests and purchasing propensities; thus personalization. However, they also want to be safe and in control of the content they receive. Overdoing personalization can leave them feeling disturbed and creeped out. According to a study conducted by Barnard (2014), if […]

Posted in B2B Marketing | Business Advice | Lead Generation | marketing automation | Marketing Tips with no comment


Marketing Automation Mistakes You Should Be Wary About

posted by Margaret Spencer on August 30, 2016

Embracing marketing automation has been giving a lot of opportunities for both small and big businesses to grow in terms of lead management, lead scoring, lead nurturing, and segmentation. However, like anything else, the good results it can offer is only a reflection of how good it is handled. The absence of clear strategy, trained […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Lead Generation | Lead Nurturing | marketing automation | Marketing Tips with no comment


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