There is a lot that a business email list can tell you about your market. However, just how far are you willing to let it dictate what your business does? Do you really have to send a message to every single prospect on the list or do you just prefer a select portion?
It is easy to see how a business email list works well with a webinar. In today’s business world, the webinar is an increasingly popular medium of choice when it comes to marketing businesses and sharing ideas. However, like any other big meeting or event, it has little value when the turn-out is low. Speaking of which […]
Sometimes when you see a business email list, you have a tendency to exaggerate the images of your prospects. In some cases, the exaggeration comes as a result of seeing their position in your prospect companies. However, that little tendency is not always a good thing. It has been a case throughout history that when people […]
When you look at your business email list, you will be surprised at how it can force you to wear many faces. Spies are not the only ones called to be masters of disguise. And while deception should not be your goal, there are shocking parallels when it comes to the need to give different impressions.
All right so you have finished building a business email list. You finished canvassing vendors, bought from the best ones, and now your email marketers are working on a template to start blasting. There is only one thing nagging at the back of your mind: the list still feels too short. No matter how much you […]
A business email list can be used for more than just your regular lead generation campaign. It can be used to make a very important announcement. Things like new products or new services may need a bit of marketing. But no matter how you look at it, what better way to introduce them than to pronounce the […]
While a business email list is technically used for B2B processes like lead generation, you can be surprised at how such lists will impact consumers. On the other hand, nobody can blame you for not considering such impacts. When you see industry leaders get so steeped in big business, you think their influence never reaches past the […]
There is no doubt that marketing comes with risks. However, there are times when even just your business email list can magnify those risks quite a bit. What do you do then? Well, ideally, you would be called to tackle those risks head on. There is nothing wrong with that but obviously there is plenty wrong in […]
If you find the title odd, here is a brief explanation between what is serious, what is seasonal, and how there seems to be a dilemma between the two when you are finally blasting a message to the contacts on your business email list: Serious – If you are in B2B marketing, there is a tendency to […]
B2B email marketers should seriously consider applying a touch of comedy in their campaigns. Certainly, the business world has room for a little bit of laughter brought on by a well-timed email every now and then. As we’ll see, this type of content can earn you more than just a few moments’ worth of giggling […]