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What Makes People Go “Bye bye!” When Visiting Your Website (Part 2)

posted by Margaret Spencer on January 18, 2017

What Makes People Go “Bye bye!” When Visiting Your Website (Part 2)

Problematic Lay-out and Design

Not judging a book by its cover is not the case for people who visit websites. Dr. Elizabeth Silence, researcher and psychologist, conducted a study in whereby participants are asked to review websites. They’re also to rate whether they found such websites trustworthy or not. Findings show that 94% of the participants would leave a website if they are uneasy about the way it looks. Your website’s visual and structure hierarchy and setting may seem like a trivial thing to you but they can be substantial enough to mean the difference between people poking their nose in and out your website. Remember that your website is your face online and your certainly at fault if you let those outdated and sloppy lay-out and design speak for you.
Error 404: Trust Marks Not Found
People especially those who shop online are particular about the legitimacy of the websites they visit. Let’s say your business website is legitimate. But the question is, are you flaunting it? If yes, good for you! If not, then it should not come as a surprise that people are steering clear away from your website. Not putting trust marks such as logos of companies who have used and recommended your service, product/service reviews or third party validation is a red flag. Therefore, putting up those logos and testimonials are a must. In addition, make yourself reachable across social media platforms by displaying their icons.
Even Popeye the Sailor Man Can’t Navigate
Put on your visitor’s shoes and navigate your website. Whether you’re trying to get their email, make them purchase your service or product or encourage them to read and follow your content, are you smoothly leading them to that direction? If you’re not sure you are, time to do some dev works. The user’s journey is very important especially if your aiming to convert. Believe me, you’re never going anywhere near that goal if you’re making visitors pull their hairs out because of frustration on how to navigate your chaotic website (and that’s just assuming they would even bother).

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What Makes People Go “Bye bye!” When Visiting Your Website (Part 1)

posted by Margaret Spencer on January 16, 2017

Not creating a website when you’re in the field of business is perhaps one of the biggest mistakes you can make. How else will you let people know that you and your product/service exist if they can’t even find you on the world wide web? You might think that’s already the worst. But there’s something […]

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B2B Marketing: Memes, Everyone? (Part 4)

posted by Margaret Spencer on December 6, 2016

Essence of entertainment While it’s vital to make your target audience relate to the meme, don’t lose out on the entertainment area. Memes are supposed to be a combo of ‘funny and witty’ and being too serious will defeat its real purpose. So use language, symbolisms, etc. that will emphasize such combo and while you’re […]

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B2B Marketing: Memes, Everyone? (Part 3)

posted by Margaret Spencer on November 30, 2016

Things to Consider when Using Memes Suitability and relatability to your brand Memes are intended to depict insider jokes. They’re usually cheeky and ridiculous and even intentionally tamper grammar for the sake of entertainment. While they’re convenient to make and something that you can personalize to match the message your business wants to communicate, contemplate […]

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B2B Marketing: Memes, Everyone? (Part 2)

posted by Margaret Spencer on November 30, 2016

Examples of Memes Photo Memes Pictures of different people imitating a trendy/familiar position or action. In the sample images below, you can see people doing poses such as planking, owling, Hadoukening (base from the manga and anime Dragon Ball), Vadering (base from a book and movie series character, Darth Vader), Pottering (base from a book […]

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B2B Marketing: Memes, Everyone? (Part 1)

posted by Margaret Spencer on November 29, 2016

What is a Meme? The term “meme” was coined by Richard Dawkins in his 1976 book, The Selfish Gene. According to him, meme is a package of cultural concepts like regional sayings, fashion styles, and architectural trends. These phrases, styles, trends, concepts, and behaviors can be imitated and spread out to other cultures from the […]

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Watch Out For These 6 Black Friday and Cyber Monday Scams! (Part  2)

posted by Margaret Spencer on November 21, 2016

Fake Business Websites Scammers create a fake business website where they offer popular products or services at great discounts or at unbelievably low prices. If you happen to come across such a website and get too excited with the offers, indiscriminately putting in your personal information like credit card details without checking if it’s a […]

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Watch Out For These 6 Black Friday and Cyber Monday Scams! (Part  1)

posted by Margaret Spencer on November 17, 2016

You just have to love Black Friday and Cyber Monday. With fantastic deals at low prices being offered, a good haul is in your hand’s reach. However, you’re not the only one feeling the love. Scammers are all hyped too. These two biggest shopping days of the year are one of their playgrounds, and you […]

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Protect Yourself from Phishing Emails this Black Friday and Cyber Monday

posted by Margaret Spencer on November 16, 2016

Black Friday and Cyber Monday, the two biggest shopping days of the year, is just around the corner and people are gearing up to snag great deals. Unfortunately, cyber criminals are gearing up too. They got tricks up their sleeves to maliciously exploit oblivious consumers. A strategy that is sure to be used in these […]

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B2B Marketing: What Will Your Brand Archetype Be? (Part 6)

posted by Margaret Spencer on November 14, 2016

The Regular Guy or Gal Is an ego archetype and grouped under the “social” cardinal orientation. This archetype is also known as the good old boy, everyman, person next door, realist, working stiff,  solid citizen, good neighbor, the silent majority, advocate, everyperson, networker, and servant. They believe that “All men and women are created equal.” […]

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