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B2B Marketing: What Will Your Brand Archetype Be? (Part 1)

posted by Margaret Spencer on November 3, 2016

B2B Marketing: What Will Your Brand Archetype Be? (Part 1)

What is an Archetype?

The term “archetype” comes from the Greek words archein, which means “original or old”; and typos, which means “pattern, model or type.” The combined meaning is an “original pattern” of which all other similar persons, objects, or concepts are derived, copied, modeled, or emulated. Carl Gustav Jung, a Swiss psychiatrist, and psychotherapist coined the term. He used this notion of archetype in his theory of the human psyche. He is convinced that the universal, classic characters—archetypes—usually materializes in mythology, sacred texts, folklore, art and popular culture, inhabited inside the collective unconscious of people the world over. According to Jung, archetypes were ‘pieces of life itself.’ They stand as the central human motifs of our experience as we change and as a result, they stimulate deep emotions.

Why used it in your Branding?

Brands are being processed by the human mind the same way it regards individuals. That is, in our mind, brands are far beyond the logos, colors or catchphrases. We assess brands in a similar manner that we assess individuals: Do we like them? Will we believe them? Will they give us what we require?

Correspondingly, archetypes flawlessly sum up all those things that make a brand human: their identity, their motivation, their qualities, what is important to them. So if you can work out a brand archetype that can amplify such and trigger emotional prompts, building both great brand and connection isn’t impossible.

Brand Archetype in B2B Marketing

Archetypes were principally used in the B2C sector. However, it is now increasingly used in the typically product or service-centered messaging B2B sector (Typical as it is, B2B marketers still have a hard time making a connection with this kind of messaging). The inclusion of a character to the stories already conveyed, builds on the emotional depth that B2B marketing may be lacking. Messaging formed using an archetype as the core for its tone is more compelling.  It relates a well-known point of view to a story that already exists. The outcome is a more consistent messaging and differentiation in position.

Posted in B2B Marketing | Business | Business Advice | content marketing | marketing | Marketing Tips with no comment


Nail that Apology With These Simple Steps

posted by Margaret Spencer on October 31, 2016

Clients (whether prospects or existing) are treated as valuable assets. Crossing a line and having them upset or discourage at you and/or your business can do some serious damage. Correspondingly, you need to say you’re sorry and set things right with them. Consider the following steps below. Address them properly and always, always make the […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | Business | Business Advice | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


Regulations in Telemarketing You Should Know

posted by Margaret Spencer on October 31, 2016

The idea of calling to sell services or products might be an easy job for some people who does not know the workings behind telemarketing, but to telemarketers, it is not just ‘call all you can’ or ‘call till you drop’ to get leads. They have to be wary of certain restrictions and rules before engaging […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Marketing | B2B Telemarketing | Business | Business Advice | marketing | marketing ability | Marketing Tips | sales | telemarketers | telemarketing quality | telemarketing tips with no comment


B2B Lead Scoring System: Bridging the Gap Between Marketing and Sales

posted by Margaret Spencer on October 27, 2016

        Arguments between the marketing and sales team often surface in any given business. Whether it’s B2C or B2B, you can’t have missed that patented complaint of the sales teams not reaching their quotas because of the poor lead quality and the usual counterargument of the marketing team that the sales did […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | Fresh Leads | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | Qualified Leads | sales ability with no comment


B2B Telemarketing: What to Do When Your B2B Prospects Do These…

posted by Margaret Spencer on October 26, 2016

The following are the three common problems, telemarketers experiences from B2B prospects during telemarketing campaigns and here’s how to tackle them. Ignore your Calls You’ve been reaching to a B2B prospect for how many times now. But, to no avail. Apparently, your calls are being ignored. The best thing to do in this scenario is […]

Posted in B2B Leads | B2B Marketing | B2B Telemarketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | telemarketers | telemarketing tips with no comment


B2B Marketing Campaign: Planning It Like a Vacation (Part 2)

posted by Margaret Spencer on October 25, 2016

Identifying the suitable flight In most instances, launching a marketing campaign can be as pricey as those flights going to particular destinations. If you’re considering on outsourcing some of your B2B marketing or sales procedures, choose those that can present you the most profitable means. Also, keep in mind that not each company can have […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


B2B Marketing Campaign: Planning It Like a Vacation (Part 1)

posted by Margaret Spencer on October 24, 2016

The holiday season is fast approaching, and it means vacation for most people. And whether you are riding solo or going to tag along with family or friends, planning helps you get the most out of your vacation. The same can be said to B2B marketing campaigns. Those businesses who need to take the word […]

Posted in B2B Leads | B2B Marketing | Business | Business Advice | lead acquisition | Lead Generation | marketing | marketing ability | Marketing Tips | sales | sales ability with no comment


12 B2B Appointment Setting Reminders (Part 3)

posted by Margaret Spencer on October 22, 2016

Don’t Be Passive-Aggressive in Asking for a Meeting The simplest yet often forgotten technique in appointment setting; after your pitch, don’t ask your prospects if they’d like an appointment with your sales. Proceed to giving out politely the date and time your sales representative can talk to the prospect and ask whether they’re free on […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Telemarketing | Business | Business Advice | lead acquisition | Lead Generation | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


12 B2B Appointment Setting Reminders (Part 2)

posted by Margaret Spencer on October 21, 2016

Always Ask if It’s a Good Time to Talk If you’re able to reach the prospect, don’t get too hasty in proceeding to your pitch. You might have called at a bad time. Being interrupted does not bode well for many people particularly those in the field of business. So it’s only polite to ask […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | B2B Telemarketing | Business | Business Advice | lead acquisition | Lead Generation | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


12 B2B Appointment Setting Reminders (Part 1)

posted by Margaret Spencer on October 21, 2016

Effective B2B appointment setting means generation of qualified leads and scheduled sales opportunities for the sales team. If things get smooth with the prospects and sales representatives, it can certainly turn into conversion. But obviously, we need to go back from where we started. Such benefits are out of reach if you can’t effectively set […]

Posted in appointment setters | B2B Appointment Setting | B2B Leads | Business | Business Advice | lead acquisition | Lead Generation | sales | sales ability | telemarketers | telemarketing quality | telemarketing tips with no comment


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