Is Your Contact Database Prepped for Survival?

Zombies aren’t the only ways you can have an apocalypse. But more to the point, the post-apocalyptic setting is best known for themes like survival in a world where everything you took for granted is no more.

For B2B lead generators and inside sales professionals, a scenario like that can come by without you realizing it until it’s too late to prepare. Examples range from the loss of an entire market to the sudden shortage of new customer information. In all cases however, your contact database is one of the tools you need prepped in order to survive. Where do you start?

Here’s a more real life example: Google has yet again taken another federal smack in the face in the wake of recent antitrust investigations. By now, Google has practically become the face of online search. It’s not just regular consumers who use the search engine. Professionals who are looking up other certain professionals (as in cases of B2B prospecting) often rely on the search giant every day.

What happens though when this giant is becoming less and less trustworthy in terms of its motives? What alternatives do you have when the internet itself suddenly crashes to a halt because the #1 search engine might not be #1 for very long?

This is where your contact database should be coming in.

A search engine, for all its usefulness, is really just like a well and now there’s word of mass contamination in the underground water supply. Your own database is the reservoir. How do you know it’s been prepped for this kind of situation?

  • You’ve tested it for contaminants – Yes, there’s still a risk that the information you got could’ve already been compromised. You won’t find out though until you muster up the courage to check it yourself. Choose one means of communication in your test, like making a quick phone call or even just going to an address of prospects actually located near you.
  • You’ve learned to ration and replenish – You’ve also got to make sure you don’t run out like finding some means to replenish it and ration your consumption. After going through your database and hopefully winning some clients, try to really invest in long-term relationships with these businesses until you can at least find some other ways to get better information.
  • You kept it from dirtying itself – Lastly, you’ve got to make sure that you don’t end up with the same tainted reputation as other information sources. Be transparent with the way you collect and act upon the information in your database. If today’s economy is putting more emphasis on trust then you all the more reason to not be evil.

Mass economic disruptions can occur any time and a lot of them can directly affect the way you acquire business contacts. Always keep your database prepped for such emergencies!

How Getting Contact Lists Help You Get Smaller Details

Even the best vendors don’t always give you the complete profile of your target market. Sometimes most of them just give you a set of phone numbers plus legitimate emails to send to. It might not be helpful for when you’re looking for a prospect’s LinkedIn profile or want to send a return call straight to their smartphone.

But on the other hand, your contact lists can still help you in an unlikely way.

What if you did figure out a way to acquire more personal contact information but have no clue about how to call their main office or verify that they do work for this particular company? After all, you only did just get their phone number and had a back-and-forth on an online group discussion.

It’s true that a lot of things indicating that mobile is rapidly addressing a consumer’s demand for access and quicker responses. (Google is even focusing its algorithm updates on mobile.) Despite that, the reality is any information you get on a mobile channel is still the tip of the iceberg.

There’s nothing wrong with trying to present your business and slip into that tiny screen. There’s nothing wrong with even getting this information manually and with a lot of consent from the prospect’s part.

What’s wrong would be to think you can get to this part without something broader and more general. Something you’d normally find on decent B2B contact lists.

  • Remember, that’s where you start – If cold calling is dead, you can only expect a worse reception when calling a mobile numbers. The chances of that number still being private are still pretty high. That’s you should at least have something that won’t land you in as much trouble.
  • Verify claims of old customers – Say a prospect calls you and claims to be an old customer of yours. They saw your new mobile look and decided to give you a correct call. You would have had a harder time verifying everything they say if you didn’t hold any previous record.
  • Alternative contacts – And of course, a traditional contact list can also give you something to fall back on if a prospect contacts you via mobile but you have a hard time returning it in the same fashion. No worries! Just bring up your database

Contact information doesn’t improve in just one direction. There are many way to get all a prospect’s details. That doesn’t mean you have to shun what still delivers.

Expanding Business Contacts Requires More than Upsizing

When marketing and sales professionals talk of expanding a database, it usually just means adding more names. At worse, it only adds to a diluted, outdated storage of faulty information but at best, it means you’re looking to acquire more customers.

 

However, it’s still just an upsize. There’s more to expanding your business contacts than just having more numbers to contact.

Among the top business trends of 2015, you have more businesses using online and mobile channels to increase the number of ways their customers can connect to them. But you know, that applies to other businesses that are targeting them as well.

So if you want to expand your B2B contact database, you’re going to have to keep up. Don’t just upsize the box but every single record you have on file.

Here are just a few, simple ways you can start doing this:

  • Clean up first – First of all, make sure your database is already free from dead end entries. If you’ve already got the wrong number, there’s even less guarantee you’re going to find a decent email address that corresponds with it. Don’t waste your time trying to find out. Clean up first!
  • Start with a single channel – If you’re going to check for emails, start with looking for corresponding emails first. Trying to find emails and then things like websites and social media profiles might be asking for too much (and too much trouble).
  • Clean twice – Every time you update an entry with additional contact data, make sure that new, little piece of info is still solid. It’d be a little chaotic if one contact could be reached by phone but the email they gave you was a dud.
  • Make sure a channel is relevant – This is only common sense. Why would you look for clients on Facebook when you don’t even have a Facebook page? To fully make use of a channel and its information, you need to maximize its role in your overall marketing strategy.

Upsizing a database the right way can promise more new customers. However, you also increase your chances when you increase the number of ways you can reach them. For that you need information that upsizes each individual record, not just big box you’re holding them all in.

Contact Lists and Academy Nominees Have One Thing In Common: They’re a Gamble

 

One could even say that even the Oscars themselves are a big gamble as far as relevance goes. (Apparently, the ceremony’s viewership has never been this worst since 2009.)

It goes without saying that the list of Academy Award contenders easily compares with that of a supposedly high-profile list of B2B prospects. No matter how prestigious it all looks, you can’t tell if they’re really winners or really just the choice picks of people who may not even see eye-to-eye conventional marketing wisdom.

Fortunately, this isn’t film critique and vendors to do take more responsibility in offering you more candidates to choose from. After all, a bigger database means more chances of people fitting your buyer personas. The question is how much should you pay for before it starts to become a gamble?

  • Define your industry preferences – In this respect, you could do better than the Oscars and actually define your preferences instead of diverting from mainstream popularity without a clear reason. When creating a list, always make sure you know who it is you really want to market to while making it clear to them as to why.
  • Don’t hide your bias – One big, obvious way to waste a good contact list is to show a sharp bias in favor of only a small, specific segment as opposed to all the data you bought. For example, what’s the point of buying a list of doctors when your lead generators and sales reps prefer pitching to dentists?
  • Be a prestigious name in your target market– While the Oscars have been rapidly losing their relevance, the establishment still works to justify its mark of quality. Likewise, you need to really show it to your prospects that you’re a respected voice in your industry and your decision to market to them is something that will be worth the time and attention.

When it turns out that the big list you paid for felt like it didn’t have all that you were looking for, it feels like watching a reel of Oscar nominees. You’re often surprised at what didn’t make the cut. To avoid this mistake, learn how to differentiate the lists from what you’d like to market to instead of just gambling it on what third parties think.

Time To Do Some Spring Cleaning!

Spring cleaning is the term used when cleaning out during the spring time in preparation for the cold weather. This is somehow a way to formulate a definite place more habitable in the cold weather to come. The utmost communal usage of spring cleaning refers to the yearly act of cleaning a house from topmost to bottommost which would take place in the first warm days of the year usually in spring, hence the name. However, it has also come to be synonymous with any kind of heavy duty cleaning or organizing enterprise. An individual who gets their businesses in order beforehand an audit or examination could be said to be doing some spring cleaning.

And that is exactly what cleaning emails is all about.

Time to Take Out the Mop, Broom and Cleaning Agents!

De-cluttering, scrubbing, sweeping and polishing email databases should be done from time to time. When carrying out these tasks, it needs diligence in order to get the best with the adequately of time to spare in advance the all-important and pre-holiday publicizing enterprises.

  • Moping out first. Cleaning an email list is about more than just organizing and de-cluttering. Most of the time, it is the perfect first step. Every so often the task would take form in the purging of similar or duplicate email addresses that seem to be slowing down just about every database’s operation. A refined trick for processing will also catch email addresses containing typos, bad characters and misspellings that are not always obvious with the usual surface sweep.
  • Cleaning Agents. Now that the sweeping out the superficial dusts are done, it is time to work on the deep ones embedded in cracks and crevices. Scrubbing out and disposing of email addresses that include known snitches and screamers, emails with awful records and Do Not Email suppression’s should no longer be messaged.
  • Polishing and running it down. Now that the cleaning is done, it is time to polish. Polishing is like proofreading: keeping a watchful eye of that dirt that has escaped the first run-down of cleaning. Making the database more presentable to those who work with it begets a boost.

Data Identification

It is important in having healthy email advertising to send out the right suggestions to the right customers with the right email address and at the right interval. In how to accomplish this is not surprising: know who the customers are.

On the other hand, it can predict copiously of different things.

There is a great space of room on the range between knowing everything there is to know about each customer along with modifying communication in order to reach them separately and knowing close to nothing about customer’s favorites and maximizing the mass communication with liberty.

Customary subdivision techniques are apparent: the usage of data to motivate a directed communication approach for specific customer clusters.

Here are some tips in on how to effectively research on customer data.

  • Insightfulness. In how insightful a data is a characteristic of a data point or set of data points. The more profound the data that is in possession, the fewer assumptions are wanted to make regarding one customer. An example of this is when a data is presenting that a customer has a strong history of patronizing the company’s services and that he is male. The latter information is more “profound” compared to the data showing that the customer is a male and that males are more likely to hire the services of the company. Read more

Contact List – Different Types Of Marketing Ammo

It does not take a lot to see the similarities between a contact list and a stock of ammo. Like ammo, you need a contact list to keep generating opportunities for your B2B firm. However, what some people overlook is that ammo comes in different types. Surprisingly, it is the same when it comes to different kinds of lists.

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Contact Database Tips – What Bugs To Clean Out

It is not enough to just build a contact database. It should also be cleaned, updated, and kept in good working condition. However, even those who know that do not know just how many different kinds of bugs are found inside a single contact database. You do not just clean out one kind while downplaying the existence of the others.

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Using A Business Email List Needs Many Faces

When you look at your business email list, you will be surprised at how it can force you to wear many faces. Spies are not the only ones called to be masters of disguise. And while deception should not be your goal, there are shocking parallels when it comes to the need to give different impressions.

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How A Business Email List Can Impact Consumers

While a business email list is technically used for B2B processes like lead generation, you can be surprised at how such lists will impact consumers. On the other hand, nobody can blame you for not considering such impacts. When you see industry leaders get so steeped in big business, you think their influence never reaches past the guys in suits.

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