What Is A Risky Business Email List?

There is no doubt that marketing comes with risks. However, there are times when even just your business email list can magnify those risks quite a bit. What do you do then? Well, ideally, you would be called to tackle those risks head on. There is nothing wrong with that but obviously there is plenty wrong in being reckless.

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Strategize, Adapt and Expand the Contact Database

In the army, generals need to strategize in order to win every battle or war and expanding their control on a certain geographical location; according to the infamous Sun Tzu in his art of war that “opportunities multiply as they increase. Same goes for business expanding business. Every company needs to do a lot of research and sought help from advisers which may have been gotten from books, magazines and other enthusiastically obtainable sources. Investing a lot in terms of money, time and effort in order to get the business of the ground isn’t easy…not to mention costly. Expanding the contact database will increase the opportunity to be in contact with more shareholders, customers and dealers.

The mailing list provider, with its collection of names and addresses, will aid in expanding contacts. Communicating with speed is second nature when companies want to be in track with the latest news in the stock market, shareholding and whatnot. Companies who take their time in aligning themselves with a similar genre of business can expand rapidly; good mailing lists would increase the chances of good marketing and partnership. Indeed, mailing lists have augmented the accuracy and while appropriately sharp lists can serve as pivotal catalysts for tremendously successful direct mail advertising campaigns. Lists with outdated information or inappropriate targets for the company’s advertising message can cripple a campaign from the outset.

In order to boost business, it is better to have a contact database. With the use of these lists, a company that be in touch with other business that belong with another industry or market which are complementary to their own. For example, if you’re into printing services, your business mailing lists may reflect paper or printer manufacturing companies. These businesses can be the best associates when a company would like to spread up to superior markets.

Private business operators would look for a list that would provide the highest number of replies at the lowermost cost. Like most obtained materials needed for business, lists contrast in attribute and rate; generally, the more costly the list, the better the quality. There are many factors that can influence the costs of lists as well.

When Will Marketers Learn to Segment Their Contact Lists?

New research reveals that “a majority of email marketers are flying blind” as pointed out by a news article of the same title (as quoted) recently published on the Direct Marketing News website. As if the headline isn’t disconcerting enough, the details in the news report are even more dismal. In this blog entry, we’ll try to dissect the reported causes of such a widespread lack of email targeting and hopefully show that segmenting email campaign contact lists isn’t only necessary but very much feasible as well.

According to a Return Path study, about 55% of email marketers admit relying on inadequate or wholly-absent targeting and segmentation practices in their campaigns. The survey, as explained by George Bilbrey (Return Path’s president), polled over 300 “marketing executives” who cited a number of reasons for their targeting strategies’ shortcomings. Here are some key points that the survey respondents raised and our take on the issues.

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