It’s not new to us the multi-channel media has been a great asset in generating leads. It’s known too well by many B2B marketers around the globe and has been making a lot of innovation. The ground-breaking announcement of Facebook will lead B2B marketers to a whole new level again in looking for more alleys in lead generation. Last June 25, 2015 the biggest social media provider in the world announced that they will be promoting a lead ad unit. Read more
Zombies aren’t the only ways you can have an apocalypse. But more to the point, the post-apocalyptic setting is best known for themes like survival in a world where everything you took for granted is no more.
For B2B lead generators and inside sales professionals, a scenario like that can come by without you realizing it until it’s too late to prepare. Examples range from the loss of an entire market to the sudden shortage of new customer information. In all cases however, your contact database is one of the tools you need prepped in order to survive. Where do you start?
Even the best vendors don’t always give you the complete profile of your target market. Sometimes most of them just give you a set of phone numbers plus legitimate emails to send to. It might not be helpful for when you’re looking for a prospect’s LinkedIn profile or want to send a return call straight to their smartphone.
But on the other hand, your contact lists can still help you in an unlikely way.
When marketing and sales professionals talk of expanding a database, it usually just means adding more names. At worse, it only adds to a diluted, outdated storage of faulty information but at best, it means you’re looking to acquire more customers.
However, it’s still just an upsize. There’s more to expanding your business contacts than just having more numbers to contact.
One could even say that even the Oscars themselves are a big gamble as far as relevance goes. (Apparently, the ceremony’s viewership has never been this worst since 2009.)
It goes without saying that the list of Academy Award contenders easily compares with that of a supposedly high-profile list of B2B prospects. No matter how prestigious it all looks, you can’t tell if they’re really winners or really just the choice picks of people who may not even see eye-to-eye conventional marketing wisdom.
Health is connected to personal hygiene. People who know how to clean themselves are healthy people and do not get sick too easily and when people do not get sick easily, they function more efficiently in their personal life and work. When people are clean, they are more presentable to other people, making them more pleasing to the eye and actually have higher chances of being gauged by other people, people who could make a difference in their life.
The same can also be said for online marketers. Marketers need to have healthy practice of database hygiene. They need to clean out their databases once in a while in order to make more spaces available and remove those inactive and dead emails.
Be clean about it
- Clean the Registrations. Whether it is bounced, inboxed or routed to the junk folder, the single most important and influential trait is deliverability. The most critical metrics influencing reputation are hygiene based. Wisely handling and segmenting the list before email deployments provides chances of less deliverability issues that the marketer needs to worry about. Read more
When the word “Spam” is on the screen, it is dreadful to see on the inbox. However there is another “click through” link that customers never bother to click for it is the unsubscribed link. While there is email marketers that would agree that minimizing unsubscribes are in their greatest importance, it is most likely the final measurements that ought to be checked. There are so many different measurements to follow-up on: deliverability, opens and conversions. However, there is the cumulative effect of even minor reduction in the unsubscribe rate that can have a noteworthy impression on the database files and revenues over time. Looking deeper into information and data other than superficial facts can help examine the root causes of subscriber desertion and all the valuable insights of the email program altogether.
Way Ahead of the Fundamentals
A good judgment dictates that in order to uphold a fit subscriber list, the emails then need to have an additional worth. They must pass criteria of several tests: Read more
Response is an indication that someone is listening. An important component for telemarketing success is the contact list. This is so important that it is considered to be the foundation of business. The list of contacts provides updated contact information of both current customers and prospects. Varying goals does not matter for they can all be achieved as long as there is a contact list. Generating fresh sales leads for a marketing campaign is executed properly with a targeted list of contacts.
Leading a large marketing campaign with an inaccurate contact list will consume so much time, energy and would turn out to be a whole lot more costly in comparison to not possessing one. The usual agenda of acquiring a contact list is to save up on resources even during a marketing campaign and in order to avoid squandering assets a strong and reliable database is needed, in order to target fresh leads. Read more
When a company needs more investors, clients and customers, they will need to establish a contact database in order for them to have constant communication with them. Technology nowadays enables deals between businesses to be done even without facing the client or customer; more and more business people comment that they are building their own mail list. E-mail marketing isn’t something new; they are very serious when they are building their list since, after all, being in contact and establishing rapport can bring in more business. Since the database contains an organized set of related data, it is without difficulty kept, employed and retrieved by users. Read more
It does not take a lot to see the similarities between a contact list and a stock of ammo. Like ammo, you need a contact list to keep generating opportunities for your B2B firm. However, what some people overlook is that ammo comes in different types. Surprisingly, it is the same when it comes to different kinds of lists.
ContactDB is an integrated B2B marketing company that specializes in providing top quality data-related solutions and targeted outsourced marketing services.
We have more than 12 years of industry-leading experience and capabilities delivering marketing intelligence that enable our partners to reach out to marketing opportunities globally.
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