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How To Develop Workable Lead Nurturing Strategies for B2B Email Marketing

posted by Margaret Spencer on June 22, 2012

contact list, contact list for businesses, business contacts, email listsWe’ve taken a look at applying lead nurturing concepts broadly to an integrated marketing campaign in a previous blog post. Now, let’s narrow down our discussion to cover lead nurturing in the realm of B2B email marketing and see what we can do with our B2B contact lists, email messages/content, and other campaign considerations to improve the quality of our prospects.

We’ve also already seen in the above-mentioned blog post that there is evidence in the real world suggesting proper lead nurturing improves the efficiency of the marketing and sales process. Organizations that are really good at lead nurturing report marked improvements in the efficiency and effectiveness of their sales teams (50% better conversion rates, 33% lower marketing costs) plus higher potential for developing customer loyalty.

Yet, despite its clear advantages, other studies also indicate that lead nurturing is not on the radar screens of many B2B marketers at this time. A UK-based study shows that as much as 3 out of every 4 B2B marketers there have no lead nurturing strategy. In terms of email, around 42% of respondents in a separate study rated this channel as best suited for “quantity” of leads, not lead quality.

With recent and broader B2B marketing trends strongly showing a shift in focus toward lead quality (given top priority by 53% of B2B marketers), these imply the underlying need to follow and nurture prospects throughout the sales pipeline. That’s why every marketing channel including email campaigns should follow a lead nurturing strategy, and here are the steps to build one:

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Posted in Business | Business Contact List | Contact Database | Contact Database | Contact Lists | marketing | sales with no comment


Software Marketing Survival Guide: Tip #2 – Reaching Prospects Worldwide with Your Site

posted by Margaret Spencer on May 22, 2012

Your web pages are only a tiny speck in an ocean of at least 8.3 billion pages in the World Wide Web, all competing for the time and interest of about 2.3 billion Internet users across the globe. With websites at quite a premium, it’s no surprise why SEO is such an important tool in […]

Posted in Business | Business Advice | Business Contact List | Business Database | Contact Database | IT List | List Providers | marketing | sales with no comment


Software Marketing Survival Guide: Tip #1 – Thinking About Your Budget

posted by Margaret Spencer on May 21, 2012

On average, a software company’s marketing budget is around 10% of gross sales. Of course, other IT firms incur or set marketing costs above or below this level. But, regardless of how large or small a marketing budget you set aside, it’s how wisely you spend each marketing dollar that matters. From prospecting with your […]

Posted in Business | Business Advice | Business Contact List | Business List | Contact Lists | List Providers | marketing | sales with 2 comments


How to Avoid Email Blacklists for Small Businesses

posted by Margaret Spencer on April 9, 2012

The bane of any email marketing campaign is becoming part of an email blacklist. Being blacklisted means that your emails get blocked and, as a result, can no longer reach some or all of your target recipients. To make matters worse, getting out of blacklists is typically quite a messy ordeal. That’s why blacklist prevention […]

Posted in Business | Business Contact List | Business List | business mailing address | Business Mailing List | E-Mail Lists | List Providers | mailing list services | marketing | Marketing List | sales with no comment


Paying Attention in Buying Business Mailing Lists

posted by Margaret Spencer on October 31, 2011

Direct mail is one of the veterans in marketing and advertising. Through personalized messages and professional-looking design, companies can promote their goods and/or services by sending bulk mails to targeted prospects. Apart from the usual lead generation programs, mailing is also effective in inviting prospects to events such as trade shows, conferences, and seminars. Add […]

Posted in Business | Business Contact List | Business Mailing List | marketing | sales with no comment


How to Acquire a Sales Lead List Quick and Easy

posted by Margaret Spencer on October 12, 2011

If every good thing on this earth were as simple as exchanging cash for said item, then we might be able to live in a better world. Think about it; if there were but one perfect product and said item has absolutely no competition or competitors while still being able to give out the best […]

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Business Contact Database: Letting Your Marketing Team Reach Their Metrics Easier

posted by Margaret Spencer on September 28, 2011

Organizations usually give their sales and marketing staff a bunch of metrics to achieve within a set period of time. Giving them a deadline to complete such tasks allows the business to achieve financial goals, not to mention it gives them something to do. Examples of these metrics include total number of qualified sales leads […]

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Business Email Lists – Delivering Email Marketing Campaigns the Success it Deserves

posted by Margaret Spencer on September 5, 2011

The wave of the future is upon us. Just about everything we see is now turning into the digital age. For example, the submission of resumes to a company can no longer be done through submitting a folder with your credentials; instead it can now be done by filling out forms on-line. This is beneficial […]

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It’s Time to Embrace Buying a Business Contact List

posted by Margaret Spencer on August 29, 2011

The business community is living in tough times, when financial pressures are popping out of nowhere and a firm or two files for bankruptcy. Every body is thinking it is a beginning of a new, long-term recession. Some thought that every other day will get worse than yesterday. But, think otherwise. With the difficult situation […]

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