Your web pages are only a tiny speck in an ocean of at least 8.3 billion pages in the World Wide Web, all competing for the time and interest of about 2.3 billion Internet users across the globe. With websites at quite a premium, it’s no surprise why SEO is such an important tool in getting noticed. But SEO can do only so much. Once visitors are actually at your site, it takes more than keywords to keep them from leaving.
On average, a software company’s marketing budget is around 10% of gross sales. Of course, other IT firms incur or set marketing costs above or below this level. But, regardless of how large or small a marketing budget you set aside, it’s how wisely you spend each marketing dollar that matters. From prospecting with your […]
The bane of any email marketing campaign is becoming part of an email blacklist. Being blacklisted means that your emails get blocked and, as a result, can no longer reach some or all of your target recipients. To make matters worse, getting out of blacklists is typically quite a messy ordeal. That’s why blacklist prevention […]
Direct mail is one of the veterans in marketing and advertising. Through personalized messages and professional-looking design, companies can promote their goods and/or services by sending bulk mails to targeted prospects. Apart from the usual lead generation programs, mailing is also effective in inviting prospects to events such as trade shows, conferences, and seminars. Add […]
If every good thing on this earth were as simple as exchanging cash for said item, then we might be able to live in a better world. Think about it; if there were but one perfect product and said item has absolutely no competition or competitors while still being able to give out the best […]
Organizations usually give their sales and marketing staff a bunch of metrics to achieve within a set period of time. Giving them a deadline to complete such tasks allows the business to achieve financial goals, not to mention it gives them something to do. Examples of these metrics include total number of qualified sales leads […]
The wave of the future is upon us. Just about everything we see is now turning into the digital age. For example, the submission of resumes to a company can no longer be done through submitting a folder with your credentials; instead it can now be done by filling out forms on-line. This is beneficial […]
The business community is living in tough times, when financial pressures are popping out of nowhere and a firm or two files for bankruptcy. Every body is thinking it is a beginning of a new, long-term recession. Some thought that every other day will get worse than yesterday. But, think otherwise. With the difficult situation […]