Can you explain some idea, proposal, or offer to recipients in your active B2B contacts list through an email message that won’t take them more than 15 seconds to read and act on? If you can, then stop right here; you don’t have to read on. For those who answered “no,” don’t worry. This post will help set you on your way to creating and sending short and effective email messages – the kind that your business recipients care about.
The ideas discussed in this entry (specifically #’s 3 through 5) are mostly based on the insights of Carmine Gallo, a business communications expert who has been serving several well-known brands as a coach. Carmine Gallo believes in delivering short, simple pitches that focus on one main point with three supporting benefits and key facts to reinforce each benefit. He proposes creating a “message map” to help develop pitches that promote anything from simple consumer items to sophisticated multimillion-dollar business software platforms.