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How to Create 15-Second Email Messages for Recipients in Your B2B Contacts List: Lessons from a World-Class Marketing Coach

posted by Margaret Spencer on August 14, 2012

contact database, contact lists, targeted business listCan you explain some idea, proposal, or offer to recipients in your active B2B contacts list through an email message that won’t take them more than 15 seconds to read and act on? If you can, then stop right here; you don’t have to read on. For those who answered “no,” don’t worry. This post will help set you on your way to creating and sending short and effective email messages – the kind that your business recipients care about.

The ideas discussed in this entry (specifically #’s 3 through 5) are mostly based on the insights of Carmine Gallo, a business communications expert who has been serving several well-known brands as a coach. Carmine Gallo believes in delivering short, simple pitches that focus on one main point with three supporting benefits and key facts to reinforce each benefit. He proposes creating a “message map” to help develop pitches that promote anything from simple consumer items to sophisticated multimillion-dollar business software platforms.

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Posted in Business | Business Contact List | Contact Database | Contact Lists | marketing | sales with 2 comments


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Six Early-Warning Signs That Your B2B Email Marketing Campaign is Doomed from the Start

posted by Margaret Spencer on August 13, 2012

Why do some B2B email marketing campaigns seem to unexplainably fail? There are a lot of possible answers to this question – poor planning/execution, misuse of direct email contact lists, bad timing, dull content, etc. However, the most striking reason would be that some email campaigns weren’t meant to succeed long before they even begin, […]

Posted in Business | Business Contact List | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with 3 comments


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Top 8 Examples of Great B2B Email Subject Lines and Why They Work So Well

posted by Margaret Spencer on August 10, 2012

In B2C, email marketing messages are generally geared more toward promotion and selling, and you see this in the choice of subject lines among B2C marketers. In B2B email marketing, however, messages are sent for building trust and establishing the sender’s credibility as a source of solution or information helpful to recipients in the business […]

Posted in B2B Contact Database | Business | Business Contact List | Contact Database | Contact Lists | marketing | sales with no comment


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Top 8 Tips on Optimizing B2B Landing Pages You Can’t Afford to Ignore

posted by Margaret Spencer on August 7, 2012

In B2B email marketing, emails begin the conversation; landing pages start the conversion. As such, a landing page is the continuation of your email message and is where the call-to-action is (or isn’t) taken in its entirety. But are your landing pages really “converting” as much recipients from your business contacts list as you planned? […]

Posted in Business | Business Contact List | Contact Database | Contact Lists | Leads Database | marketing | sales with no comment


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Going Back to the Basics: How to Evaluate New & Untested Online Marketing Channels

posted by Margaret Spencer on July 31, 2012

Is the trend really your friend? If you’re an active trader in the financial markets, it probably is. For B2B marketers, however, the answer may be a lot harder to arrive at. Nowadays, we face a bewildering array of new online marketing vehicles, promising a whole dimension of customer/prospect engagement and marketing experience – from […]

Posted in B2B Contact Database | Business | Business Contact List | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with no comment


Back to basics

Going Back to the Basics: How to Optimize Your B2B Email Marketing Campaign ROI

posted by Margaret Spencer on July 27, 2012

A lot of things have changed in the B2B marketing world, but there are a few that seem to remain the same despite all the breakthroughs and breakdowns. Email marketing has been rapidly evolving and has seen its fair share of transformations within almost every aspect, yet a handful of basic concepts and elements still […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Business Contact List | Contact Database | Contact Lists | Emailing List Provider | Mailing List Provider | marketing | sales with 1 comments


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How To Develop Workable Lead Nurturing Strategies for B2B Email Marketing

posted by Margaret Spencer on June 22, 2012

We’ve taken a look at applying lead nurturing concepts broadly to an integrated marketing campaign in a previous blog post. Now, let’s narrow down our discussion to cover lead nurturing in the realm of B2B email marketing and see what we can do with our B2B contact lists, email messages/content, and other campaign considerations to […]

Posted in Business | Business Contact List | Contact Database | Contact Database | Contact Lists | marketing | sales with no comment


Software Marketing Survival Guide: Tip #2 – Reaching Prospects Worldwide with Your Site

posted by Margaret Spencer on May 22, 2012

Your web pages are only a tiny speck in an ocean of at least 8.3 billion pages in the World Wide Web, all competing for the time and interest of about 2.3 billion Internet users across the globe. With websites at quite a premium, it’s no surprise why SEO is such an important tool in […]

Posted in Business | Business Advice | Business Contact List | Business Database | Contact Database | IT List | List Providers | marketing | sales with no comment


Software Marketing Survival Guide: Tip #1 – Thinking About Your Budget

posted by Margaret Spencer on May 21, 2012

On average, a software company’s marketing budget is around 10% of gross sales. Of course, other IT firms incur or set marketing costs above or below this level. But, regardless of how large or small a marketing budget you set aside, it’s how wisely you spend each marketing dollar that matters. From prospecting with your […]

Posted in Business | Business Advice | Business Contact List | Business List | Contact Lists | List Providers | marketing | sales with 2 comments


How to Avoid Email Blacklists for Small Businesses

posted by Margaret Spencer on April 9, 2012

The bane of any email marketing campaign is becoming part of an email blacklist. Being blacklisted means that your emails get blocked and, as a result, can no longer reach some or all of your target recipients. To make matters worse, getting out of blacklists is typically quite a messy ordeal. That’s why blacklist prevention […]

Posted in Business | Business Contact List | Business List | business mailing address | Business Mailing List | E-Mail Lists | List Providers | mailing list services | marketing | Marketing List | sales with no comment


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