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5 Reasons Why Sending Direct Mail in Your B2B Sales Lead Database Works

posted by Margaret Spencer on August 28, 2012

sales leads database, b2b contact list, contact databaseIn a digital world, it’s not easy to come up with good reasons to justify carrying out a direct mail marketing campaign with your B2B contact list. Why should you go for slower and clumsier direct mail when you can have the lightning-fast and laser-precise advantage of email? Well, it turns out that, although direct mail may not be as speedy as email, it can still achieve the targeting and conversion power of its digital cousin when done right.

In 2009, direct mail marketing saw its near-death experience when related activity slumped to all-time lows but, contrary to what most marketers believe, this channel didn’t actually die. It simply took a three-year vacation and has now returned with an exclamation point. In fact, recent data saw a 4.6% increase in direct mail spending to just above $50 billion in 2011 and is expected to grow steadily at 2.3% over the next few years. So why should you consider sending direct mails to your sales lead database entries? Take a look at the following:

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Posted in Business | Business Contact List | Contact Database | marketing | Marketing List | sales | Sales Leads Database with no comment


Building Your Business Contact List: A Hedge Against the Fiscal Cliff

posted by Margaret Spencer on August 27, 2012

How can building your business contact list save your company from the looming ‘fiscal cliff’ in 2013? Well, all by itself, list building can’t do much. But if it’s part of a broader marketing and business strategy to address the potential crisis ahead, then it can be one of the most effective measures to let […]

Posted in B2B Contact Database | Business | Business Contact List | Contact Lists | List Providers | marketing | sales with no comment


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How to Build Strong Long-term Relationships with Your B2B Contact Lists

posted by Margaret Spencer on August 23, 2012

How long are you planning to engage with the recipients in your B2B contact lists? If your answer to this is somewhere along the lines of “until I’ll be able to squeeze enough sales opportunities,” then you need to carefully think about your approach to communicating with your B2B email marketing list. The best way […]

Posted in B2B Contact Database | Business | Business Contact List | Contact Database | Contact Lists | E-Mail Lists | marketing | sales with no comment


6 Tips to Balance Email Marketing with a Contact List

posted by Margaret Spencer on August 20, 2012

In many ways, running a modern email marketing campaign is like walking on a tightrope that needs balancing between delivering useful content and sending promotional sales material to recipients in your contact list. You have to know which side to concentrate on as you proceed along the wire or else fall off and disappoint your […]

Posted in Business | Business Contact List | Contact Database | Contact Lists | marketing | sales with no comment


contact database, contact lists

How to Create 15-Second Email Messages for Recipients in Your B2B Contacts List: Lessons from a World-Class Marketing Coach

posted by Margaret Spencer on August 14, 2012

Can you explain some idea, proposal, or offer to recipients in your active B2B contacts list through an email message that won’t take them more than 15 seconds to read and act on? If you can, then stop right here; you don’t have to read on. For those who answered “no,” don’t worry. This post […]

Posted in Business | Business Contact List | Contact Database | Contact Lists | marketing | sales with 2 comments


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Six Early-Warning Signs That Your B2B Email Marketing Campaign is Doomed from the Start

posted by Margaret Spencer on August 13, 2012

Why do some B2B email marketing campaigns seem to unexplainably fail? There are a lot of possible answers to this question – poor planning/execution, misuse of direct email contact lists, bad timing, dull content, etc. However, the most striking reason would be that some email campaigns weren’t meant to succeed long before they even begin, […]

Posted in Business | Business Contact List | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with 3 comments


contact database, email database

Top 8 Examples of Great B2B Email Subject Lines and Why They Work So Well

posted by Margaret Spencer on August 10, 2012

In B2C, email marketing messages are generally geared more toward promotion and selling, and you see this in the choice of subject lines among B2C marketers. In B2B email marketing, however, messages are sent for building trust and establishing the sender’s credibility as a source of solution or information helpful to recipients in the business […]

Posted in B2B Contact Database | Business | Business Contact List | Contact Database | Contact Lists | marketing | sales with no comment


contact database, contact lists

Top 8 Tips on Optimizing B2B Landing Pages You Can’t Afford to Ignore

posted by Margaret Spencer on August 7, 2012

In B2B email marketing, emails begin the conversation; landing pages start the conversion. As such, a landing page is the continuation of your email message and is where the call-to-action is (or isn’t) taken in its entirety. But are your landing pages really “converting” as much recipients from your business contacts list as you planned? […]

Posted in Business | Business Contact List | Contact Database | Contact Lists | Leads Database | marketing | sales with no comment


contact database, contact list

Going Back to the Basics: How to Evaluate New & Untested Online Marketing Channels

posted by Margaret Spencer on July 31, 2012

Is the trend really your friend? If you’re an active trader in the financial markets, it probably is. For B2B marketers, however, the answer may be a lot harder to arrive at. Nowadays, we face a bewildering array of new online marketing vehicles, promising a whole dimension of customer/prospect engagement and marketing experience – from […]

Posted in B2B Contact Database | Business | Business Contact List | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with no comment


Back to basics

Going Back to the Basics: How to Optimize Your B2B Email Marketing Campaign ROI

posted by Margaret Spencer on July 27, 2012

A lot of things have changed in the B2B marketing world, but there are a few that seem to remain the same despite all the breakthroughs and breakdowns. Email marketing has been rapidly evolving and has seen its fair share of transformations within almost every aspect, yet a handful of basic concepts and elements still […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Business Contact List | Contact Database | Contact Lists | Emailing List Provider | Mailing List Provider | marketing | sales with 1 comments


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