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Going Back to the Basics: How to Evaluate New & Untested Online Marketing Channels

posted by Margaret Spencer on July 31, 2012

business contact database, contact database, business contact listsIs the trend really your friend? If you’re an active trader in the financial markets, it probably is. For B2B marketers, however, the answer may be a lot harder to arrive at. Nowadays, we face a bewildering array of new online marketing vehicles, promising a whole dimension of customer/prospect engagement and marketing experience – from building business contact databases all the way to developing an extension of the sales pipeline. But do these channels/sub-channels really work for your particular situation?

While the benefits that fresh and unsaturated marketing channels have to offer can be very tempting, the downside risks are equally as compelling. More often than not, untested platforms tend to carry a lot more uncertainty than their conventional counterparts. Aside from the risk of producing negative returns, uncharted online marketing territory can impact your existing programs as well.

So, how should you go about with the decision to pursue new marketing channels as part of your mix? Here are some key steps to guide you along the way:

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Posted in B2B Contact Database | Business | Business Contact List | Contact Database | Contact Lists | Mailing List Provider | marketing | sales with no comment


Back to basics

Going Back to the Basics: How to Optimize Your B2B Email Marketing Campaign ROI

posted by Margaret Spencer on July 27, 2012

A lot of things have changed in the B2B marketing world, but there are a few that seem to remain the same despite all the breakthroughs and breakdowns. Email marketing has been rapidly evolving and has seen its fair share of transformations within almost every aspect, yet a handful of basic concepts and elements still […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Business Contact List | Contact Database | Contact Lists | Emailing List Provider | Mailing List Provider | marketing | sales with 1 comments


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How To Develop Workable Lead Nurturing Strategies for B2B Email Marketing

posted by Margaret Spencer on June 22, 2012

We’ve taken a look at applying lead nurturing concepts broadly to an integrated marketing campaign in a previous blog post. Now, let’s narrow down our discussion to cover lead nurturing in the realm of B2B email marketing and see what we can do with our B2B contact lists, email messages/content, and other campaign considerations to […]

Posted in Business | Business Contact List | Contact Database | Contact Database | Contact Lists | marketing | sales with no comment


Software Marketing Survival Guide: Tip #2 – Reaching Prospects Worldwide with Your Site

posted by Margaret Spencer on May 22, 2012

Your web pages are only a tiny speck in an ocean of at least 8.3 billion pages in the World Wide Web, all competing for the time and interest of about 2.3 billion Internet users across the globe. With websites at quite a premium, it’s no surprise why SEO is such an important tool in […]

Posted in Business | Business Advice | Business Contact List | Business Database | Contact Database | IT List | List Providers | marketing | sales with no comment


Software Marketing Survival Guide: Tip #1 – Thinking About Your Budget

posted by Margaret Spencer on May 21, 2012

On average, a software company’s marketing budget is around 10% of gross sales. Of course, other IT firms incur or set marketing costs above or below this level. But, regardless of how large or small a marketing budget you set aside, it’s how wisely you spend each marketing dollar that matters. From prospecting with your […]

Posted in Business | Business Advice | Business Contact List | Business List | Contact Lists | List Providers | marketing | sales with 2 comments


How to Avoid Email Blacklists for Small Businesses

posted by Margaret Spencer on April 9, 2012

The bane of any email marketing campaign is becoming part of an email blacklist. Being blacklisted means that your emails get blocked and, as a result, can no longer reach some or all of your target recipients. To make matters worse, getting out of blacklists is typically quite a messy ordeal. That’s why blacklist prevention […]

Posted in Business | Business Contact List | Business List | business mailing address | Business Mailing List | E-Mail Lists | List Providers | mailing list services | marketing | Marketing List | sales with no comment


Paying Attention in Buying Business Mailing Lists

posted by Margaret Spencer on October 31, 2011

Direct mail is one of the veterans in marketing and advertising. Through personalized messages and professional-looking design, companies can promote their goods and/or services by sending bulk mails to targeted prospects. Apart from the usual lead generation programs, mailing is also effective in inviting prospects to events such as trade shows, conferences, and seminars. Add […]

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How to Acquire a Sales Lead List Quick and Easy

posted by Margaret Spencer on October 12, 2011

If every good thing on this earth were as simple as exchanging cash for said item, then we might be able to live in a better world. Think about it; if there were but one perfect product and said item has absolutely no competition or competitors while still being able to give out the best […]

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Business Contact Database: Letting Your Marketing Team Reach Their Metrics Easier

posted by Margaret Spencer on September 28, 2011

Organizations usually give their sales and marketing staff a bunch of metrics to achieve within a set period of time. Giving them a deadline to complete such tasks allows the business to achieve financial goals, not to mention it gives them something to do. Examples of these metrics include total number of qualified sales leads […]

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Business Email Lists – Delivering Email Marketing Campaigns the Success it Deserves

posted by Margaret Spencer on September 5, 2011

The wave of the future is upon us. Just about everything we see is now turning into the digital age. For example, the submission of resumes to a company can no longer be done through submitting a folder with your credentials; instead it can now be done by filling out forms on-line. This is beneficial […]

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