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Expanding Business Contacts Requires More than Upsizing

posted by Margaret Spencer on March 6, 2015

When marketing and sales professionals talk of expanding a database, it usually just means adding more names. At worse, it only adds to a diluted, outdated storage of faulty information but at best, it means you’re looking to acquire more customers.

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However, it’s still just an upsize. There’s more to expanding your business contacts than just having more numbers to contact.

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Posted in B2B Contact Database | B2B Leads | Business | Business Contact Database | Business Contact List | Business Database | Business Email List | business email lists | Business List | Business Mailing List | Contact Database | Contact Database Provider | contact list | Contact Lists | marketing with no comment


Immunization of Databases

posted by Margaret Spencer on December 16, 2013

There are many diseases all around the world that scientists, researchers and doctors have finally produced vaccinations so that people would finally be immune from these diseases. Email marketing can also develop immunity for diseases such as inactive emails or sudden changes of email addresses. Universally speaking, statistics show that 30% of the email addresses […]

Posted in Business | Business Database | Business List | E-mail marketing services | marketing | sales with no comment


Contact List – Different Types Of Marketing Ammo

posted by Margaret Spencer on November 29, 2012

It does not take a lot to see the similarities between a contact list and a stock of ammo. Like ammo, you need a contact list to keep generating opportunities for your B2B firm. However, what some people overlook is that ammo comes in different types. Surprisingly, it is the same when it comes to different kinds […]

Posted in B2B Contact Database | B2B Leads | B2B Mailing Lists | Business | Business Contact Database | Business Contact List | Business Database | Business List | Business Mailing List | E-Mail Lists | Email List Provider | List Providers | Mailing List | marketing | Marketing List | Marketing Tips with no comment


business contact database, contact list, targeted mailing list, calling list

5 Ways to Triple Your Event ROI through Your Contact Database

posted by Margaret Spencer on September 20, 2012

Despite its critics, live event marketing is still a mainstay in many of today’s B2B marketing campaigns and is in fact cited as a primary source of highly-qualified leads. As event marketing naysayers continue raising this channel’s disadvantages, more than 4 out of every 10 B2B marketers are tapping into the opportunities from event-based prospecting. […]

Posted in Business | Business Database | Contact Database | Contact Lists | Mailing List | marketing | sales with no comment


contacts list, contact database

Building Your Business Contacts List: A Hedge Against the “Fiscal Cliff”

posted by Margaret Spencer on September 1, 2012

How can building your business contacts list save your company from the looming ‘fiscal cliff’ in 2013? Well, all by itself, list building can’t do much. But if it’s part of a broader marketing and business strategy to address the potential crisis ahead, then it can be one of the most effective measures to let […]

Posted in Business | Business Contact List | Business Database | Contact Database | Contact Lists | marketing | sales with no comment


contact database

Contact Database Security 101: A Few Basic Insights and Tips

posted by Margaret Spencer on August 22, 2012

When hackers gained illegal access to Epsilon’s email contact database in 2011, alarm bells went off, raising concerns about the security of contact details along with personal and professional information stored in marketing databanks. A few months and a dozen hacking incidents involving different companies later, TicketWeb reported that hackers obtained customers email information after […]

Posted in B2B Contact Database | B2B Mailing Lists | Business | Business Database | Contact Database | marketing | sales with no comment


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How to Identify and Target B2B Influencers in Your Email Campaigns

posted by Margaret Spencer on July 23, 2012

Although technically not a part of the “target” segment, influencers play a key role in the purchasing decisions of your target audience and should be included in your B2B marketing database resources. This post looks at a few basic guidelines to help you confidently identify and precisely target B2B influencers with your email marketing campaign.

Posted in B2B Contact Database | Business | Business Database | Contact Database | Contact Database Provider | Database Providers | Leads Database | marketing | Marketing List | sales with no comment


contact database, business contact database, executive business contact database

Seven Essential Tips on Applying Thought Leadership in Your B2B Email Marketing Campaign

posted by Margaret Spencer on July 6, 2012

Emailing the C-suite to promote your company, brand, or products/services can be a serious cause of headache for many B2B email marketing practitioners. But, when done right, the rewards can certainly be worth more than your while. So, how do you email the recipients in your C-level executive business contact database the “right” way? The […]

Posted in Business | Business Database | C-Level Executives | C-Level Leads Database | C-Level Mailing List | Contact Database | marketing | sales with 1 comments


contact database, contact database provider, b2b contact database

Seven Things Your Email Campaign Metrics Are Saying That You Might Be Ignoring

posted by Margaret Spencer on June 21, 2012

Your B2B email marketing campaign talks to you through a special language called analytics which use numbers instead of letters to form words called metrics. Through combinations of these metrics and other data, your campaign lets you know about any aspect in your project —topics/content reception, effectiveness of timing, B2B email contact database accuracy, etc. […]

Posted in B2B Leads | Business | Business Database | Contact Database | Contact Database Provider | marketing | sales with no comment


fresh leads, leads database, B2B leads database

Five Tips Every B2B Marketer Should Follow When Joining Niche-Specific Online Communities

posted by Margaret Spencer on June 14, 2012

Mainstream social media is dominated by a few names so overwhelmingly that many marketers tend to overlook smaller sites that serve a particular niche or sector. However, B2B marketing practitioners who actively participate in industry-specific online communities are discovering that these lesser-known channels are excellent websites to find leads in. Aside from generating fresh leads, […]

Posted in B2B Leads | Business | Business Database | Fresh Leads | Leads Database | marketing | Marketing Tips | sales with no comment


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